MxMIndia

Tag: Kotak Mutual Fund

  • Titled #ItneSeKyaHoga to celebrate the spirit of Diwali

    Hyper Connect Asia creates film for Kotak MF

    By Our Staff

     

    Hyper Connect Asia, the digital marketing agency, has created a new digital ad film for Kotak Mutual Fund titled #ItneSeKyaHoga to celebrate the spirit of Diwali.

     

    Commenting on the film Kiran Khadke, Co-Founder & Creative Head, Hyper Connect Communications, said: “SIP is such powerful & interesting way of investing, we can learn so many things from it, taking small steps to a bigger dream, power of compounding, discipline and so on. We just picked one such insight to explain the power of SIP with the analogy of food wastage, which heightens during the festive season. Thus, celebrating Diwali in a sensible and sustainable way.”

     

  • Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH and television

    Kotak MF launches new ad on SIPs

    By A Correspondent

     

    Kotak Mutual Fund has launched a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

     

    Said Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said: “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Our Mr. SIP uses technology to answer all investor queries so we can reach Kona Kona of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time”.

     

    Added Kinjal Shah, Head – Digital Business & Marketing at Kotak Mahindra Asset Management Company: “We have taken a new approach with the TVC, where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans. Even our social media route breaks the norms of traditional BFSI communication by using ‘cricket’ anecdotes to explain queries related to SIP in a simple manner.”

     

    Hyper Connect Asia, the agency of record, has conceived this integrated campaign. Said Kiran Khadke, CCO & Co-founder, Hyper Connect: “We were tasked to break the clutter in Investor Education communication and become synonymous with SIP. The idea stemmed from our research that showed consumers are still not clear on the many benefits of SIPs. Thus, we brought Mr. SIP to life – a go to ‘person’ for anything and everything on Mutual Fund. The integrated campaign is also supported by a web portal that empowers fence-sitters with interactive calculator, blogs and all the information they are looking on SIPs.”

     

  • the campaign showcases SIP performance since inception

    Kotak Mutual Fund highlights benefits of investing in SIP in new campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company Ltd. (KMAMC) announced the launch of its SIP campaign. Said Kaiyomurz Daver, Head – Marketing, Brand & Corporate Communication, Kotak Mutual Fund: “Our SIP campaign is a continuation of our efforts to encourage equity investing through SIP. This campaign highlights that wealth creation is possible through disciplined and systematic investing in mutual funds,” adding:“The campaign is to strengthen distributor – investor connect. Hence, we opted to have our employees as brand ambassadors for this campaign. Seeing the fund house representative sticking his / her neck out to explain the benefits of SIP investors significantly enhances investor confidence.”

     

     

  • The campaign aims to instill confidence in investors’ minds in mutual funds in general

    Kotak Mutual Fund launches ‘Jo Samjhega, Wo hi Paaega’ campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company (KMAMC) has launched its new campaign ‘Jo Samjhega, Wo hi Payega’ to urge Indians to start investing in Mutual Funds as a prudent fiscal practice.

     

    Under its investor education initiative, KMAMC aims to reach out to working professionals who have sufficient disposable income, but are apprehensive about market cycles and its pitfalls. Through this educative campaign, Kotak Mutual Fund addresses risk-averse investors’ common misconceptions about mutual fund investments. The campaign aims to instill confidence in investors’ minds in mutual funds in general, and SIPs in particular as the simplest way to invest, while looking to inculcate a consistent and disciplined approach to investments.

     

    Kaiyomurz Daver, Vice President – Marketing, Kotak Mutual Fund said, “Research suggests that despite rapid growth, mutual fund penetration in India is still low compared to global peers, due to low financial literacy about the category and ill-informed perceptions surrounding mutual fund investments. The objective of the campaign is to create awareness about benefits of mutual funds and increase participation of the retail investor in equity markets. “Jo Samjhega, Wo hi Payega” highlights how SIP enables disciplined investments, even in small amounts, assisting in wealth creation over time.”

     

    Rahul Jauhari, Chief Creative Director, Everest Brand Solutions said, “Most people don’t understand the nuances of personal finance so well. Most people listen to voices of authority in their lives. So we put the two things together – and landed on a simple way of explaining the benefits of doing an SIP. The cast has been kept close to real and the pitch of the films has been kept believable.”.