By A Correspondent
Jaquar Group is set to launch a powerful advertising campaign on the eve of India’s 70th Independence Day. The campaign’s objective is to inspire Indians to believe that their skills and abilities are as good as the best in the world, with Jaquar being a perfect example of how India’s trusted brands can succeed globally.
To achieve this, Jaquar Group is unveiling a television commercial and advertising in leading national and regional newspapers. The ad film demonstrates that India and Indians can compete with the world – be world class and lead the world – if they have the self-belief in their skills and abilities, like our freedom fighters had. The Swadeshi movement echoes best these sentiments. In an attempt to reawaken the pride in products that are made in India and inspire Indians to believe in themselves, in their skills and abilities to compete against the world’s best.
Commenting on the campaign, Sandeep Shukla, Head – Marketing Communications said, “Jaquar Group has always been proud to be a brand born out of India. Through this campaign we want to reawaken the pride in products that are made in India and inspire Indians to believe in themselves, in their skills and abilities to compete against the world’s best. To show the world that yes, we Indians have it in us to excel in every aspect. That we are Saare Jahan Se Accha!â€
The creative agency behind the film and campaign is Crescent Communication, with Dipanshu Saha as the Creative Director.