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Tag: Jaquar Group

  • Highlights hardy sensors to super-responsive electronic valves

    Crescent launches film for Jaquar hybrid touch shower

    Jaquar, the bathroom and lighting company introduces, Jaquar Qloud, the hybrid touch shower. The ad film is conceived and executed by Crescent Communication.

    Said Sandeep Shukla, CMO of the Jaquar Group: “Behind the elegant interface of Jaquar Cloud lies a robust system engineered to withstand tough Indian operating conditions and provide dependable performance. From hardy sensors to super-responsive electronic valves, every aspect of Sloud is designed to enhance your showering pleasure.”

    Added Rajesh Laikh, Executive Vice President, Crescent: “Touch is not just a sensation; it’s a gateway to our world. It connects us, empowers us, and makes the virtual tangible. With Jaquar Qloud, this power is harnessed to redefine your showering experience. Imagine stepping into your shower and effortlessly controlling your showering environment with just a gentle touch.”

  • The mandate will be handled by the Leo Burnett Gurugram office

    Leo Burnett India to handle creative mandate for Jaquar Artize

    By A Correspondent

     

    Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from its stable. The mandate will be handled by the Leo Burnett Gurugram office.

     

    Said Ranbir Mehra – Director, Jaquar Group: “Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,”

     

    Added Sandeep Shukla – Global Marcom Head, Jaquar Group: “Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.”

     

    Said Samir Gangahar, President – North, Leo Burnett: “It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth.”

     

     

  • The campaign has been conceptualised by Crescent Communications

    Jaquar launches inaugural ad film in water heaters category

    By A Correspondent

     

    Jaquar Group has launched its first ever ad film for Jaquar Water Heaters. The two ad films exhibit how water heaters can change the interiors of bath spaces, and outline their distinctive features. Jaquar Group is promoting the films across platforms such as television, cinema and digital. The campaign has been conceptualised by Crescent Communications.

     

    Speaking on the new brand campaign, Sandeep Shukla, Head- Marketing and Communication, Jaquar Group, said: “We are excited to launch the first ever TVC campaign for Jaquar water heaters featuring a premium look and advanced features. Jaquar Group possesses a strong legacy of understanding consumer requirements and matching it with superior technological solutions. With this TVC, we perfectly capture the brands commitment towards providing consumers with products that bring together the best of design and technology.”

     

    Added Rajesh Laikh, Executive Vice President, Crescent Communications: “After studying the product and the competition, we found that the most powerful impression it had made was the first one – on how it looked, its design! The technological superiority was an added benefit. So that’s why we decided on making its distinct appearance the hero of our strategy. The lovely, warm moments captured in the scripts written by our Creative Head on the project, Mr. Naren Kaimal, and executed beautifully by Director Anand Iyer and Show and Tell Films, have enabled us to do justice to the product’s potential.”

     

     

  • Brings alive the brand’s wide product portfolio with an element of surprise

    Deepika Padukone springs up a surprise element for Jaquar Lighting

    By A Correspondent

     

    Jaquar Lighting has rolled out its latest ad campaign with brand ambassador, Deepika Padukone. The new campaign brings out an artistic and aesthetic idea to life in a playful manner.

     

    Said Rajesh Mehra, Promoter & Director, Jaquar Group: “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 crores.”

     

    Added Rajesh Laikh, Executive Vice President, Crescent Communication: “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

     

     

  • Launches a 360-degree campaign inspired by nature’s eternal resources of light

    Jaquar Lighting signs Deepika Padukone as brand ambassador

    By A Correspondent

     

    Jaquar Group has announced Deepika Padukone as the brand ambassador of its lighting vertical, in an effort to reinforce their position as a key player in the lighting industry.

     

    Said Rajesh Mehra, Promoter and Director, Jaquar Group: “Jaquar Group’s philosophy of attaining global quality standards ensures that our lighting products have high durability and excellent aesthetics. Our products are ‘Made in India, for the world’. That is also what Ms. Padukone represents, with her work being highly appreciated both, in India and abroad.”

     

    Said Rajesh Laikh, Executive Vice President, Crescent Communication: “The concept for the advertising campaign to launch Jaquar Lighting has been inspired by nature and the eternal sources of light for planet Earth. The artistic and aesthetic idea has been brought to life by DeepikaPadukone as Jaquar Lighting’s new brand ambassador, who herself is a symbol of light and brilliance much like her name.”

     

  • Enliven the concept of bathing with 'Melt the day away'

    Jaguar reignites pleasures of bathing in latest TVC

    By A Correspondent

     

    Jaquar Group, the leading bathing solutions company with presence across 30 countries has launched a new TVC to “reignite the pleasures of bathing”. The TVC aims to reach out to premium audiences with global sensibilities by showcasing a redefined bathing experience with the power of a shower.

     

    The campaign’s objective is to help rediscover a bathing experience through a fresh take on bathing as a daily ritual for experiential stress bursting. It intends to highlight the power of innovative, technologically enhanced Jaquar products creating desirability and aspiration towards more.

     

    Commenting on the campaign, Sandeep Shukla, Head – Marketing Communications, said, “Jaquar Group believes in creating products for patrons who seek to engage with water in exciting new ways that can energise their lives even in personal spaces. Through our new commercial we want consumers to connect with Jaquar Group’s world-class products and rediscover the simple pleasures of experiential bathing.”

     

    Said Ashish Khazanchi, Creative Director of the campaign and Managing Partner, Enormous Brands: “The new age products from Jaquar elevate the mundane experience of bathing to a level never experienced before. We wanted to turn this functional benefit into an emotional benefit. The opportunity was the undifferentiated category clutter and the sameness of executions across brands. We found the fit in the Indian concept of ‘shuddhi’, when one takes a bath one sheds the remains of the day.”

     

  • To achieve this, Jaquar Group is unveiling a television commercial and advertising in leading national and regional newspapers

    Jaquar unveils campaign celebrating India’s trust in its people

    By A Correspondent

     

    Jaquar Group is set to launch a powerful advertising campaign on the eve of India’s 70th Independence Day. The campaign’s objective is to inspire Indians to believe that their skills and abilities are as good as the best in the world, with Jaquar being a perfect example of how India’s trusted brands can succeed globally.

     

    To achieve this, Jaquar Group is unveiling a television commercial and advertising in leading national and regional newspapers. The ad film demonstrates that India and Indians can compete with the world – be world class and lead the world – if they have the self-belief in their skills and abilities, like our freedom fighters had. The Swadeshi movement echoes best these sentiments. In an attempt to reawaken the pride in products that are made in India and inspire Indians to believe in themselves, in their skills and abilities to compete against the world’s best.

     

    Commenting on the campaign, Sandeep Shukla, Head – Marketing Communications said, “Jaquar Group has always been proud to be a brand born out of India. Through this campaign we want to reawaken the pride in products that are made in India and inspire Indians to believe in themselves, in their skills and abilities to compete against the world’s best. To show the world that yes, we Indians have it in us to excel in every aspect. That we are Saare Jahan Se Accha!”

     

    The creative agency behind the film and campaign is Crescent Communication, with Dipanshu Saha as the Creative Director.