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Tag: Sandeep Shukla

  • The mandate will be handled by the Leo Burnett Gurugram office

    Leo Burnett India to handle creative mandate for Jaquar Artize

    By A Correspondent

     

    Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from its stable. The mandate will be handled by the Leo Burnett Gurugram office.

     

    Said Ranbir Mehra – Director, Jaquar Group: “Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,”

     

    Added Sandeep Shukla – Global Marcom Head, Jaquar Group: “Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.”

     

    Said Samir Gangahar, President – North, Leo Burnett: “It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth.”

     

     

  • The campaign has been conceptualised by Crescent Communications

    Jaquar launches inaugural ad film in water heaters category

    By A Correspondent

     

    Jaquar Group has launched its first ever ad film for Jaquar Water Heaters. The two ad films exhibit how water heaters can change the interiors of bath spaces, and outline their distinctive features. Jaquar Group is promoting the films across platforms such as television, cinema and digital. The campaign has been conceptualised by Crescent Communications.

     

    Speaking on the new brand campaign, Sandeep Shukla, Head- Marketing and Communication, Jaquar Group, said: “We are excited to launch the first ever TVC campaign for Jaquar water heaters featuring a premium look and advanced features. Jaquar Group possesses a strong legacy of understanding consumer requirements and matching it with superior technological solutions. With this TVC, we perfectly capture the brands commitment towards providing consumers with products that bring together the best of design and technology.”

     

    Added Rajesh Laikh, Executive Vice President, Crescent Communications: “After studying the product and the competition, we found that the most powerful impression it had made was the first one – on how it looked, its design! The technological superiority was an added benefit. So that’s why we decided on making its distinct appearance the hero of our strategy. The lovely, warm moments captured in the scripts written by our Creative Head on the project, Mr. Naren Kaimal, and executed beautifully by Director Anand Iyer and Show and Tell Films, have enabled us to do justice to the product’s potential.”

     

     

  • Conceptualised by Enormous, Jaquar's new film redefines the experience of bathing thus highlighting the brand as a premium global bath brand

    Jaquar rolls out new film with Enormous

    By A Correspondent

     

    In line with Jaquar’s leadership position, Enormous has crafted a campaign with an aim to re-create awareness of the brand among the premium audience with global sensibilities. The film titled, ‘Rain’ revolves around how one shower can help consumers relieve their all-day stress.

     

    Said Sandeep Shukla, Chief Marketing Officer, Jaquar: “Connect brand Jaquar with consumers having global sensibilities and aspirations. We wanted out of the box idea which  re-creates the magic of re-discovering bathing.  We wanted to induce Jaquar bath spaces as individual’s personal sanctuary to wash away the stress of one’s day to day life.”

     

    Added Ashish Khazanchi, Managing Partner, Enormous Brands: “The new age products from jaquar elevate the mundane experience of bathing to a level never experienced before. We wanted to turn this functional benefit into an emotional benefit. The opportunity was the undifferentiated category clutter and the sameness of executions across brands. We found the fit in the Indian concept of ‘shuddhi’, when one takes a bath one sheds the remains of the day.”

     

    Ajay Verma, Managing Partner, Enormous said, “Jaquar as a brand has been a pioneer over the years. We wanted to set the brand apart from the category paradigm of ‘Girl in the bathroom’. The idea was to pivot the brand around a relevant insight of Shuddhi  and the execution was planned in a way that clearly sets up the brand right at the top – One that re-defines the bathing experience.” The film is shot in Budapest and post-produced in Poland.

     

  • Enliven the concept of bathing with 'Melt the day away'

    Jaguar reignites pleasures of bathing in latest TVC

    By A Correspondent

     

    Jaquar Group, the leading bathing solutions company with presence across 30 countries has launched a new TVC to “reignite the pleasures of bathing”. The TVC aims to reach out to premium audiences with global sensibilities by showcasing a redefined bathing experience with the power of a shower.

     

    The campaign’s objective is to help rediscover a bathing experience through a fresh take on bathing as a daily ritual for experiential stress bursting. It intends to highlight the power of innovative, technologically enhanced Jaquar products creating desirability and aspiration towards more.

     

    Commenting on the campaign, Sandeep Shukla, Head – Marketing Communications, said, “Jaquar Group believes in creating products for patrons who seek to engage with water in exciting new ways that can energise their lives even in personal spaces. Through our new commercial we want consumers to connect with Jaquar Group’s world-class products and rediscover the simple pleasures of experiential bathing.”

     

    Said Ashish Khazanchi, Creative Director of the campaign and Managing Partner, Enormous Brands: “The new age products from Jaquar elevate the mundane experience of bathing to a level never experienced before. We wanted to turn this functional benefit into an emotional benefit. The opportunity was the undifferentiated category clutter and the sameness of executions across brands. We found the fit in the Indian concept of ‘shuddhi’, when one takes a bath one sheds the remains of the day.”

     

  • To achieve this, Jaquar Group is unveiling a television commercial and advertising in leading national and regional newspapers

    Jaquar unveils campaign celebrating India’s trust in its people

    By A Correspondent

     

    Jaquar Group is set to launch a powerful advertising campaign on the eve of India’s 70th Independence Day. The campaign’s objective is to inspire Indians to believe that their skills and abilities are as good as the best in the world, with Jaquar being a perfect example of how India’s trusted brands can succeed globally.

     

    To achieve this, Jaquar Group is unveiling a television commercial and advertising in leading national and regional newspapers. The ad film demonstrates that India and Indians can compete with the world – be world class and lead the world – if they have the self-belief in their skills and abilities, like our freedom fighters had. The Swadeshi movement echoes best these sentiments. In an attempt to reawaken the pride in products that are made in India and inspire Indians to believe in themselves, in their skills and abilities to compete against the world’s best.

     

    Commenting on the campaign, Sandeep Shukla, Head – Marketing Communications said, “Jaquar Group has always been proud to be a brand born out of India. Through this campaign we want to reawaken the pride in products that are made in India and inspire Indians to believe in themselves, in their skills and abilities to compete against the world’s best. To show the world that yes, we Indians have it in us to excel in every aspect. That we are Saare Jahan Se Accha!”

     

    The creative agency behind the film and campaign is Crescent Communication, with Dipanshu Saha as the Creative Director.