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Tag: Gaurav Kackar

  • Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld

    Happy mcgarrybowen unveils ad film for Jabong’s Big Brand Sale

    By A Correspondent

     

    Jabong has launched its new marketing campaign to promote the fourth edition of its ‘Jabong Big Brand Sale’, which will end today. Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld.

     

    As part of the campaign, the agency created a 30-second television commercial set in outer space. The commercial has fashionable people floating about in zero gravity chasing an army of shooting stars. Said Gaurav Kackar, Head of Brand, Jabong: “This campaign supports our bi-annual sale property- Jabong Big Brand Sale, which is about the best of international and Indian brands available at unbelievably great discounts. Our brief was to create a Jabong world where people express their individuality and sense of fashion, eluding the pull of the real world norms. Happy mcgarrybowen creatively translated the brief into the #OutOfTheWorld campaign. All credit to the collaboration between Happy mcgarrybowen and Jabong teams along with the director’s vision to capture the brand essence in a unique way and at the same time highlight the key sale callouts and innovations.”

     

    Added Kartik Iyer, CEO of Happy mcgarrybowen: “In a typical situation, this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client, agency and director.”

     

     

  • Conceptualized and scripted by Happy Mcgarry bowen, the TV commercial will be aired across leading channels

    Jabong’s new campaign promotes its upcoming ‘Big Brand Sale’

    By A Correspondent

     

    Jabong has launched its new marketing campaign to promote the fourth edition of its Big Brand Sale, which will be held from July 27 to 30. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in January and July to mark the end of on-going season.

     

    Conceptualised and scripted by Happy Mcgarrybowen, the campaign will cover multiple media and platforms. Said Gunjan Soni – Head of Jabong: “The fourth edition of BBS – Jabong’s flagship sale event is going to be bigger and better than ever before with innovations like 100% cash back, VIP Slots, lightening deals. The TVC attempts to capture this magic in a uniquely Jabong way. The campaign theme is based on the very essence of BBS which promises an extraordinary experience for our customers by making the biggest global and Indian brands available at out of the world discounts. The TVC beautifully captures this Jabong world where fashion is the way of life.”

     

    Added Gaurav Kackar, Head of Brand at Jabong: “The campaign communication is based on a simple consumer insight that when you dress well, you feel on top of the world. The TVC, set in a spatial backdrop, depicts the Jabong promise to offer an out of the world shopping experience to its customers this BBS. It’s a first-of-its-kind approach to creatively capture the brand essence and highlight the key sale callouts, which we believe will resonate very strongly with our consumers.”

     

    Said Kartik Iyer, CEO of Happy mcgarry bowen: “In a typical situation this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client agency and director.”

     

     

  • The festival will showcase an exquisite collection from international, luxury, designer, beauty, accessory and athleisure brands

    Happy mcgarrybowen creates high-fashion film for Jabong

    By A Correspondent

     

    Jabong has announced the launch of a four-day shopping festival between the April 27 and 30 and to support the festival, Happy mcgarrybowen has launched an all-new campaign. A digital-first approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio.

     

    Speaking on the campaign, Gaurav Kackar, VP – Brand Marketing, Jabong, said: “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualization of the commercial is powerful, eclectic and high on fashion quotient portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”

     

    Added Kartik Iyer, CEO, Happy Mcgarrybowen: “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”

     

     

  • The shopping festival will bring together the latest trends and collection of the season from top brands with over 50,000 new styles

    Jabong unveils brand film for its Spring-Summer Runway festival

    By A Correspondent

     

    Jabong has launched a thematic brand film on its digital platforms.

     

    Said Gaurav Kackar, Head – Brand Marketing, Jabong: ‘The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.”

     

     

  • Prior to Micromax, he was Associate Director- Brand at MTS

    Gaurav Kackar appointed Head of Brand Marketing at Micromax

    By A Correspondent

     

    Gaurav Kackar

    Gaurav Kackar has been recently appointed as the Head of Brand Marketing for Micromax Informatics. At Micromax, he is responsible for pan India Brand Development, Management and Marketing Communications for the company’s online and offline platforms.

     

    Prior to Micromax, he was Associate Director- Brand at MTS (Sistema Shyam Teleservices Ltd) and had served as the key resource to accentuate the successful journey of the brand creating various award winning campaigns, brand assets and consumer engagement platforms in the last six years. Before that he spent four years with Idea Cellular where apart from ATL, BTL he was involved with big tickets properties like IIFA, IPL, Idea Rocks India and Idea Jalsa. He’s spent over 14 years working on different brands and various facets of brand management.

     

    Having worked in different industries starting from Airlines to financial sector to telecom his unique ability to blend creative vision with popular culture and inclusive teamwork have resulted in some of the most disruptive and category defining consumer facing work.