By A Correspondent
Market research major Ipsos has launched Product Intelligence – a new solution that, as a communique explains, helps marketers evaluate products faster and more efficiently than traditional product testing, using online user ratings and reviews.
Said Vidya Sen, Executive Director, Innovation & Product Testing, Ipsos India: “Product Intelligence leverages cutting edge technology to offer timely feedback and cost efficiencies and provides rich consumer-centric data. Enabling clients gain deep insights into how consumers express their opinions about their products in real life and in real-time, helps in securing for clients a significant competitive advantage in developing superior products and finding innovation opportunities.â€