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Tag: Vidya Sen

  • Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of Philippines, Indonesia & Vietnam as IT Head

    Ipsos India allocates regional roles for senior honchos

    By A Correspondent

     

    Ipsos India has announced regional roles for two senior honchos. Vidya Sen, Executive Director, Innovation, Ipsos India, will now, in addition to her responsibilities as the Country Head for the Innovation Service Line, play an expanded role stretching across the entire Asia Pacific (APAC) Region for Ipsos Innovation. And Arun Agarwala, IT Director, Ipsos India will take up duties of some of the key markets in the APEC (Asia Pacific Excluding China) region, of Philippines, Indonesia & Vietnam.

     

    Said Sen: “Ipsos is the world’s number one Product Testing Company. Ipsos Innovation has been engaging with clients in providing counsel and carrying out product tests for innumerable categories and brands across FMCG, Durables, Automotive, Healthcare, Personal Care, Telecom among others, helping clients innovate and reinvent in today’s changing world.”

     

    Added Agarwala: “Ipsos aims to strengthen IT service support and IT management in APEC. My remit is to help the countries further increase local IT performance and service quality, including IT services. Support and execute Global IT infrastructure, IT services projects and ensuring IT as an enabler and business partner.”

     

     

  • The new Product Intelligence approach gathers consumer feedback on in-market products and uses a product testing lens to analyze the social data

    Ipsos launches new data solutions offering, Product Intelligence

    By A Correspondent

     

    Market research major Ipsos has launched Product Intelligence – a new solution that, as a communique explains, helps marketers evaluate products faster and more efficiently than traditional product testing, using online user ratings and reviews.

     

    Vidya Sen

    Said Vidya Sen, Executive Director, Innovation & Product Testing, Ipsos India: “Product Intelligence leverages cutting edge technology to offer timely feedback and cost efficiencies and provides rich consumer-centric data. Enabling clients gain deep insights into how consumers express their opinions about their products in real life and in real-time, helps in securing for clients a significant competitive advantage in developing superior products and finding innovation opportunities.”