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Tag: Ipsos India

  • For platform for direct video access

    Ipsos unveils Consumer Voice

    Ipsos, the market research and analytics company, has launched the Ipsos Consumer Voice – the platform for direct video access to real consumers, via the large Crownit platform in over 40 cities. The platform allows clients to schedule video interactions for depth interviews, immersions, shop-alongs, product research and home audits of consumers with their selection of target group, age group and gender, in a DIY format.

    Said Amit Adarkar, CEO, Ipsos India: “The Ipsos Consumer Voice provides clients the freedom of accessing a vast universe of respondents (approx 3 Mn) from SEC A & B, aged 18-45 years by matching consumers with the requirement at their convenience, in 40 cities and at a mere click. Enabling and addressing clients’ ask, where they seek quick and fast access to real consumers for understanding consumer motivations, behaviour, shopping, consumption/ ownership patterns, and executing product research. The platform also allows moderation, translation and transcription analysis and is a gamechanger that reaffirms the Ipsos value of putting clients’ interests first. Especially when they constantly seek access to core TG, efficiencies and pumping back consumer insights into strategy.”

    Added Sameer Grover, Chief Digital Transformation Officer, Ipsos Crownit: “Ipsos Consumer Voice uses the Crownit platform and Crownit mobile-first consumer panel which was acquired by Ipsos in June-2024. The Ipsos-Crownt online solutions backed with Gen AI, make us nimble in supporting growing clients’ needs.”

  • An ad testing solution generating actionable insights within minutes

    Ipsos launches Creative|Spark AI

    Ipsos, the market research major, has announced the launch of Creative|Spark AI, an ad evaluation solution to predict human reactions to linear and social videos, delivering actionable insights within minutes.

    Shaun Dix
    Shaun Dix

    Said Shaun Dix, Ipsos’ Global Leader of Creative Excellence: “Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes.”

    Amit Adarkar
    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India: “Exciting times ahead. While the Ipsos Creative Spark AI launch is taking place in a phased manner, by markets, soon it will be accessible to clients in India and will be a game changer in improving the entire ad testing and communication testing framework, providing data understanding at a mere click using customised prompts,”

  • To lead Creative Excellence vertical

    Ipsos India hires Shrutika More

    By Our Staff

     

    Global market research company Ipsos has appointed Shrutika More as Country Service Line Leader for the Creative Excellence vertical.

     

    Shalini Sinha
    Shalini Sinha

    She moves from Abbott Healthcare, a leading pharma company and will report to Shalini Sinha, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence (CRE), Ipsos India.

     

    Shrutika More
    Shrutika More

    Said Sinha: “More’s remit will be on driving the next leg of growth for the Creative Excellence vertical in India; and to achieve this, she will be working closely with the account facing teams across different verticals and offices in Ipsos India; with emphasis on building thought leadership for CRE and consolidating our presence in the domain.”

     

  • To bolster teams around a few verticals

    Ipsos India announces leadership changes

    By Our Staff

     

    Ipsos has announced a slew of  changes at the senior level in India to bolster teams around a few verticals.

     

    Balaji Pandiaraj, Country Service Line Leader, Automotive and Mobility Development (AMD) is shifting gears and will now lead Customer Experience (CEX) for Ipsos India. Pandiaraj has passed on the baton to Apeksha Jain, who is elevated to the role of Country Service Line Leader, Automotive and Mobility Development (AMD) with immediate effect.

     

    Rahul Bhardwaj, Executive Director, additionally takes up the role of Country Lead for Product Testing, Consumer Packaged Goods (CPG).

     

    Deepti Chandna, Executive Director, picks up the additional role of Country Lead for Innovation and Forecasting for Durables, Services and Technology (Non-CPG) sector.

     

    And Pooja Doshi, Executive Director, takes up the additional charge of Country Lead of Innovation and Forecasting in Consumer Packaged Goods (CPG).

     

    Said Amit Adarkar, CEO, Ipsos India, commenting on the changes: “It is our endeavour to provide clients best of our solutions, led by domain experts and with a greater responsiveness, driven by one of our edicts of Client First, to enable our clients to act smarter and bolder in a rapidly changing world. Also, the macro and micro-leadership roles will be our dual approach to achieve our highly ambitious growth targets for 2025 and provide client attentiveness.”

     

  • For Ipsos Digital

    Ipsos appoints Neha Munshi, Country Lead

    By Our Staff

     

    Neha Munshi
    Neha Munshi

    Ipsos India has appoints Neha Munshi as Country Lead, Ipsos Digital with immediate effect.Her remit is to take Ipsos Digital offerings to current and prospective accounts for their repertoire of consumer surveys and provide a glitch free experience to clients in exécution of projects. She will be guided by Anthony Dsouza, Country Service Line Leader, Innovation, Ipsos India, and has been provided with a 6-member team of a young bunch of enthusiastic market researchers, in her crusade to achieve the company’s ambitious vision.

     

    Commenting on the appointment, Anthony Dsouza, Country Service Line Leader, Innovation, Ipsos India said: “Ipsos Digital boasts an exceptional array of flagship products, including FastFacts, Creative Spark, Duel, InnoTest, and more. These offerings stand out for their innovation and speed, coupled with the convenience of user-friendly options like DIY and DIY+Researcher Assistance. This empowers clients to seamlessly launch projects in India around the clock, 24X7, ensuring swift and efficient results. Munshi’s remarkable leadership has been evident in her adept management of key accounts, driving increased adoption of our digital platform. Her unique position makes her the ideal candidate to capitalize on opportunities across diverse sectors.”

     

    Amit Adarkar, CEO, Ipsos India added: “Over 80% of our client work continues to be via offline data collection methodologies and face-to-face interviews. We launched Ipsos Digital during the pandemic, when we were thrown into lockdowns and restrictions, and we wanted client work to continue without any disruption. Post re-opening, clients continue to leverage the digital opportunity over and above all the specialized  custom work  we do for them, across our service lines. This is akin to omnichannel – brick and mortar and online – enabling clients to flit across and not being stopped by office hours and take the online route via DIY, pay online and get the results in real time.”

     

  • To manage cluster business management, driving Audience Measurement business strategy

    Jyoti Malladi takes up new role of Managing Director, Research, Ipsos

    By Our Staff

     

    Jyoti Malladi
    Jyoti Malladi

    Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India.

     

    In this role, her responsibilities will include cluster business management, driving Audience Measurement business strategy, and setting up of the media analytics hub in India, that will support the entire APEC Region for Ipsos. Her role also includes providing greater thrust to the media and telecom business.

     

    Speaking about the plethora of services under Audience Measurement (AUM) and its distinction, Malladi said: “In an increasingly multi-touch world, we want  to help clients gauge  the efficacy of their content and advertising. We would like to help marketers passively estimate the number and profile of people exposed to media and advertising content through various media. Our distinct measurement solutions cover viewing (TV/video), listening (radio), reading, out of home, and cross-platform/ digital media.”

     

    Amit Adarkar
    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India: “Audience Measurement features among our key areas of focus and growth this fiscal and through 2025. We see a huge untapped potential across a range of sectors and clients, and Malladi is best suited to steer and leverage these opportunities. For a global brand like Ipsos, learnings from evolved markets and global experts come handy for local adaptation.”

     

  • Strengthening its position as a global leader in AI-enabled consumer intelligence

    Synthesio rebrands to Ipsos Synthesio

    By Our Staff

     

    Synthesio, an AI-enabled consumer intelligence platform, has announced its new brand name, Ipsos Synthesio. The change reflects the completion of the company’s merger with Ipsos. The rebranding comes as the company expands its capabilities to help brands turn consumer-generated data into actionable insights by combining human and machine intelligence – as recognized by Forrester Research.

     

    Said Andrei Postoaca, CEO of Ipsos Synthesio: “Ipsos Synthesio is so much more than a new name; it reflects the power of the hybrid offering we have been building since 2018 – to provide companies, brands, and agencies with the most complete, accurate, and predictive picture of their markets and buyers. Our solution combines social, search, and survey data from more than 800 million data sources in 80+ languages across 195+ markets, activated by industry and local expert consultants to provide best-in-class market research. By bringing together our AI-powered platform, data science capabilities, and global research teams, we’re uniquely positioned to help brands make better, faster business decisions.”

     

    Said Amit Adarkar, CEO, Ipsos India:  “From the previous Social Intelligence Analytics (which used Synthesio) to Ipsos Synthesio, this has greater recall and pull, also as it is the best in class listening tool, that is most advanced, leveraging strengths of both Ipsos and Synthesio. We are now ready to work with clients on a very strong AI driven platform with the rigor of market research.”

     

  • To step up new, challenging responsibilities

    Ipsos India announces key leadership changes

    By Our Staff

     

    Ipsos India has rejigged roles and announced key leadership changes effective April 1st, 2023.

     

    Vincy Jathanna
    Vincy Jathanna

    Vincy Jathanna, Country Service Line Leader, Observer (Ipsos’ field and tab vertical) Ipsos India, is moving to the Ipsos Data Service Centre (DSC), in a new role of VP Operations. He will report to Haribabu Rajendran, MD, Ipsos DSC, India.

     

    Haribabu Rajendran
    Haribabu Rajendran

    Speaking on the development, Haribabu Rajendran, MD, Ipsos DSC India said: “Ipsos Data Service Centre was set up in April 2022, in Thane, for offshore data services, to cater to the Ipsos global teams on production work started with Ipsos North America and Canada business. The centre in Thane, has now gone up to about 400 employees since its opening last year and the quantum of work has increased, and given the scale and the ambitious growth targets, Jathanna with his vast experience spanning 2 decades, is best placed for this senior, critical role.”

     

    Shailesh Tiwari
    Shailesh Tiwari

    Meanwhile, Shailesh Tiwari, Research Director, Observer is being elevated to lead the Observer service line in India. He will report to Vivek Gupta, managing director, Research. Tiwari has spent over a decade in Observer, handling and executing large scale, complex projects, across sectors, with exemplary client satisfaction levels across sectors.

     

    Karthik Kankanhalli
    Karthik Kankanhalli

    Further, Ipsos India has roped in Karthik Kankanhalli, Research Director, Observer, for driving business development for CX, Channel Performance (CHP), Automotive and BFSI. He’s held key roles in Kantar, Nielsen, and JD Power. Kankanhalli will also report Vivek Gupta.

     

    Amit Adarkar
    Amit Adarkar

    Amit Adarkar, CEO, Ipsos India said: “India is a key priority market for Ipsos. And we are happy to harness the potential of our highly capable staff to step up in taking up new, challenging responsibilities for personal growth and leapfrogging and leveraging the business potential in our high growth market.”

     

  • Cybercrime and identity theft are among other top threats

    Fake News cause for concern – Ipsos IndiaBus Survey

    By Our Staff

     

    A new pan-India survey by Ipsos India on Social Media and Fake News, shows citizens are deeply concerned about the risks posed by increasing usage of social media platforms, and some of the top concerns emerging included, fake news and misinformation (52%), cybercrime and fraud (46%) and identity theft (34%). Apart from these glaring risks, the survey also identified some of the other hazards of social media bingeing on citizens that had psychological ramifications like depression (31%), social anxiety (28%) and cyberbullying (22%).

     

    Commenting on the findings of the survey, Parijat Chakraborty, Group Service Line Leader, Public Affairs and Corporate Reputation said: “Fake News and misinformation has a dangerous fallout ; it can stir up trouble, rip apart reputations and misguide, leading to unnecessary prejudice. And given the nature and penetration of social media, it can go viral and can lead to rabble rousing, it definitely is the biggest drawback of social media usage and consumption. The Cyber Security Wing has been working overtime to bring justice to cybercrime victims, with criminals constantly adopting new ways of duping online. Identity Threats are real and have been used to extort monies using fake profiles of eminent individuals. Likewise, cyberbulling is real. Social Media is increasingly becoming highly polarized, instead of a relaxing, fun place for social interactions.”

     

    Interestingly, Indian citizens believe that the spread of fake/ news will need to be a collective effort: by citizens themselves (80%), media/ journalists (74%), govt. (72%), police/ law enforcement agencies (71%), messaging app companies (69%), telecom companies/ service providers like Jio, AirTel, VodafoneIdea (68%) and NGO/ Activists (60%). These views were endorsed most by citizens residing in North and West India.

     

    Ipsos India conducted a quantitative study using a structured questionnaire among 2935 citizens across the metros, tier 1,2 & 3 towns from SEC A, B & C households via face to face interviews using tablets (computer aided personal interviewing – CAPI) and online interviews. The survey also had quotas by specialist target groups of employed, homemakers, retired, unemployed, self-employed and students. The  margin of error was +/-5% with 95% accuracy levels.

     

  • Leadership team to drive ambitious and aggressive growth plans

    Ipsos India reorganises top deck extensively

    By Our Staff

     

    Global market research firm Ipsos India has announced a host of management changes in its leadership team.

     

    Amit Adarkar
    Amit Adarkar

    Detailing the changes, Amit Adarkar, CEO, Ipsos India, said: “The pandemic is almost behind us, and we are entering an era of exciting opportunities. Our clients, across industry verticals, are gearing up for a rebound, pursuing their own aggressive strategies for growth and they look at us to partner them in their growth journey. At the same time, Ben Page, Ipsos Global CEO has included India in Ipsos’ top priority markets for 2022. Keeping in mind client as well as internal expectations, we have reinforced and revamped the Leadership Team with the announcement of top management changes, effective immediately. This sets the tone for the growth path to 2025.”

     

    These are the hanges in the top deck:

    Krishnendu Dutta is being elevated as Group Service Line Leader, Innovation, MSU and Strategy3, Ipsos India. In this role, he will support our pan India, Client facing teams and lead strategic client conversations in areas of innovation, foundational consumer as well as shopper understanding and research-based advisory.

     

    Rinku Patnaik will take on a new role as Managing Director, Research, Ipsos India. She will lead our select businesses in North & South India.

     

    Geeta Lobo will take on a new role as Chief Client Officer (CCO), Ipsos India. In this role, Geeta will report to Amit Adarkar, CEO, Ipsos India, and will be tasked with deepening our business relationship with key Clients.

     

    Ashwini Sirsikar is being elevated to Group Service Line (GSL) Leader, Ipsos UU (qualitative research) and SIA (Social Intelligence Analytics).

     

    Geetika Singh, Executive Director, Ipsos UU (Mumbai) has been elevated to the role of Country Service Line Leader, UU (qualitative research), Ipsos India.

     

    Maitreyi Mangrati, Executive Director, Ipsos UU (Qualitative Research, Delhi) will now take up the additional charge of the Country Service Line Leader, Social Intelligence Analytics (SIA).

     

    Added Adarkar: “There is a clear need to integrate survey data with social data to provide a 360-degree perspective to Clients. Sirsikar, Singh and Mangrati will be tasked with connecting these two data streams more.”

     

    With the reducing Covid threat and ‘physical’ world opening, Ipsos India is bullish for Channel Performance Service Line, which is not limited to mystery shopping, but also covers retail execution management and audits. With this aim, Abhishek Jha will lead the Channel Performance service line and would report to Rinku Patnaik.

     

  • For strategic roles in Client Servicing

    Garima Mall and Pooja Doshi hired by Ipsos as ED

    By Our Staff

     

    Garima Mall
    Garima Mall
    Pooja Doshi
    Pooja Doshi

    Ipsos India, the global market research and consulting firm, has roped in Garima Mall and Pooja Doshi as Executive Directors effective immediately.

     

    While Mall’s remit includes servicing Market Strategy & Understanding (MSU) and Brand Health Tracking (BHT) Clients in Mumbai and Bengaluru, Doshi will be focusing on servicing key CPG accounts apart from driving business development.

     

    Amit Adarkar
    Amit Adarkar

    Said Amit Adarkar, CEO, Ipsos India on the development: “Our Client First approach ensures that despite being among the top 3 MR firms in India and around the world, we provide our clients with small agency kind of attentiveness and counsel. “Accessibility of senior staff to clients is extremely critical. It also sends a tacit message that your work is our priority too.”

     

    Vivek Gupta
    Vivek Gupta

    Added Vivek Gupta, MD (Research) who is responsible for Mumbai and Bengaluru business said: “Both Mall and Doshi come with rich experience and sectoral expertise. Our endeavor is to provide our clients access to specialists as opposed to generalists, thus further strengthening our servicing capabilities in these focused geographies.”

     

    Mall moves from Kantar and has previously worked with Nielsen and GFK Mode and Doshi has moved from BASES NielsenIQ, where she served as Director – Commercial Lead.  Both Mall and Doshi will report to Gupta.

     

  • A Canadian specialist in Mystery Shopping solutions

    Ipsos research firm acquires We Check

    By Our Staff

     

    Ipsos, the global market research and consulting firm,  is pleased to announce the acquisition of We Check, a Canadian specialist in Mystery Shopping solutions.

     

    Said Tracey Conners, We Check CEO: “We Check is proud to join Ipsos. Our complementary skills and expertise in the mystery shopping industry will allow both the business and the experts to excel. Having partnered with Ipsos since 2013, it is the right time in the Canadian market to join forces.”

     

    Amit Adarkar
    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India: “The acquisition of We Check, bolsters our mystery shopping offering in India and provides our clients with a more updated and enhanced channel performance measurement toolkit. As Covid threat wanes and physical retail opens up, we see an increasing need to monitor retail processes and retail execution. As consumers step out more and more, they would expect better experiences at physical retail. Our enhanced channel performance offer will help marketers and retailers as they gear up to welcome consumers in the past pandemic world.”