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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Honda Amaze engage with new age buyers via Red FM

The two-month pan-India campaign will run across 36 cities

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MARKETING, PRODUCTS, RADIO

By A Correspondent

Honda Cars India Ltd. (HCIL) has started a new campaign â€˜Honda Amazeâ€¦.IsmeFeeeel Haiâ€™in partnership with 93.5 Red FM has started a new campaign.

The pan-India campaign conducted across 36 cities and provides a platform for customers to share their stories of the Honda Amaze with Red FM 93.5 RJs.

Elaborating on the initiative,Â Jnaneswar Sen, Senior VP Marketing & Sales, Honda Cars IndiaÂ said:Â â€œThe family sedan Honda Amaze has received overwhelming success in the Indian market ever since its launch in India. Honda Amaze is a strongly preferred family car of over 2.3 lakh families in India. This campaign is our initiative to reach out to new customer pan-India and explore Amazing stories on air with us on 93.5 Red FMâ€.

93.5 Red FM Honda Cars India Jnaneswar Sen

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