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Tag: 93.5 Red FM

  • On Bollywood villains

    Red FM collaborates with HarperCollins to launch podcast

    By Our Staff

     

    93.5 Red FM has launches a podcast titled ‘Main Hoon Villian,’ in sync with HarperCollins. The podcast delves into the world of Bollywood villains, and their journey through the ages.

     

    Said Nisha Narayanan, Director and COO, Red FM, and Magic FM: “From dramatic dialogues to portrayals of nuanced emotions, our villains have gone through it all. ‘Main Hoon Villain’ our latest podcast explores the evolving social fabric over the decades and how it gave birth to diverse villains in Bollywood. As leading podcast curators, we believe it is our prerogative to introduce unique concepts as topics of conversation; joining forces with HarperCollins’ was a collaboration prodigy where we could explore the intriguing world of villains in Bollywood.”

     

    Speaking on the announcement, Aman Arora General Manager, Marketing HarperCollins India added: “Our collaboration with 93.5 Red FM on the ‘Main Hoon Villain’ podcast is a testament to our mutual love for storytelling. We are delighted to share that our beloved author, Balaji Vittal, will be featured in the show to discuss his remarkable book, Pure Evil: The Bad Men of Bollywood. This podcast promises to take its audience on a journey into the intriguing conversations around Indian cinema’s ‘Bad Men,’ and we couldn’t be more thrilled to be a part of this fascinating exploration.”

     

  • Introduced an on-air campaign 'Umeed Ki Run'

    Red FM supports national-level athlete in campaign

    By Our Staff

     

    93.5 RED FM introduced an on-air campaign ‘Umeed Ki Run’ to support Rahul, a 25-year-old long and middle-distance runner from Delhi. On Morning No. 1, RJ Raunac spoke exclusively to Rahul, highlighting his achievements and the challenges he faced due to his financial condition.

     

    Red FM took the initiative to support Rahul and provide him with a job through the campaign. This job would aid him to meet his basic requirements for training as a track and field athlete. Rahul’s CV was floated on social media, and listeners supported him secure a job as a coach and trainer at a school in Delhi. During the campaign, his medals and trophies were circulated around different offices and places in Delhi for people to support him and get inspired through his struggles.

     

    Reflecting on the initiative, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said: “We at Red FM take pride in our continuous efforts to empower individuals and promote the amazing potential of our country. Through initiatives like Umeed ki Run, we are thrilled to extend our support to athletes like Rahul, who aspire to achieve greater heights. I am glad to see Rahul’s unwavering dedication and consistent performance. As a brand that celebrates talents from all backgrounds, we are honoured to be a part of his journey. On behalf of Red FM, I extend my heartfelt wishes to Rahul for all his future endeavours.”

     

  • Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign

    Red FM’s Campaign ‘Hausla High Rakh’ promotes hope

    By Our Staff

     

    Radio network 93.5 Red FM has launched a campaign ‘Hausla High Rakh’.  The campaign focuses at keeping the spirits high of Red FM’s listeners by promoting positive content. Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign. RJ Raunac from Delhi will lead the campaign across the network.

     

    Said Nisha Narayanan Director & COO, Red FM and Magic FM: “With the world battling the second wave of the coronavirus pandemic for some time now, it is important that we also promote the acts of kindness, positivity and encourage people to keep their hopes intact. Red FM’s ‘Hausla High Rakh’ is a humble step to showcase some of the positive stories from the society. It is aimed at giving people a sense of resilience and positivity, even as the dark clouds of Covid-19 continue to hover around.”

     

  • Top performing artists from the music industry set to unite for the fight against the Coronavirus pandemic

    T-Series & Red FM announce ‘The Care Concert’

    By A Correspondent

     

    FM radio network 93.5 Red FM and T-Series have come together to bring a new digital initiative ‘The Care Concert’ on April 11, 2020, 6pm onwards. The concert would be streamed on YouTube and Facebook handles of both T-Series and the Red FM network. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

     

    Bhushan Kuma

    Speaking about the association, Bhushan Kumar, Chairman & Managing Director, T-Series, said: “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with Red FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM Cares Fund.”

     

    Nisha Narayanan

    Added Nisha Narayanan, Director and COO, RED FM and Magic FM: “Covid-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

     

     

  • Red FM is doing every bit to ensure mass awareness while maintaining safety of their staff

    Red FM encourages social distancing via latest ad campaign

    By A Correspondent

     

    After launching a national awareness campaign ‘Care Karona’, 93.5 Red FM is now urging people to practice social distancing amid Coronavirus pandemic and stay at home. Red FM has come-up with a creative rendition of its logo to emphasise on the importance of social distancing.

     

    Notes a communique: “Whether it is exclusive interviews with medical experts, RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene, taking-up WHO’s ‘Safe Hands Challenge’ or giving Work From Home to all their employees, Red FM is doing every bit to ensure mass awareness while maintaining safety of their staff.”

     

     

  • The aim is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy

    Red FM relaunches 106.4 FM as Magic

    By A Correspondent

     

    Remember 106.4 FM? The frequency for the retro-driven FM radio station from the Red FM stable? Well, Redtro 106.4 FM has now been relaunched as Magic 106.4 FM, and is, well, the latest radio station to hit the airwaves of Mumbai. Creating and building on the sentiment of ‘Jee Le Zara’, the aim, a communique notes, is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy. It may be recalled Redtro 106.4 was launched in July 2016 as a retro channel for young adults with Cyrus Broacha hosting a two-hour weekend show.

     

    Speaking about the launch of the radio station, Nisha Narayanan, COO 93.5 Red FM said: “We are delighted to announce the launch of our new radio station – Magic 106.4 FM, our answer to monotony that is fuelled from the hustle and bustle of metropolitan cities. Magic 106.4 FM is an emotion, an emotion of ‘Jee Le Zara’. It is a true celebration of life. In the midst of our chaotic lives we are all constantly looking for that beacon of light, that moment of happiness. With this station, our aim is to introduce those magical one of a kind instances that allow us to find joy in the little things. Making radio a platform which is more experiential for its listeners, Magic 106.4 FM will engage with its audience like never before! All the music, activities and brand initiatives aim to trigger and unconditional sense of joy allowing listeners to Jee Le Zaraa”.

     

    The launch is accompanied with marketing efforts in the form of advertising on traditional and trade media as well as RJ activations.

     

     

  • Pathak comes with an experience of more than 16 years in the programming industry

    Viacom’s Ranjit Pathak joins 93.5 Red FM as National Programming Head

    By A Correspondent

     

    Red FM has appointed Ranjit Pathak as the National Programming Head. Phatak, who was leading the creative and strategic vision of MTV programming at Viacom 18, will now lead the programming for Red FM network based out of Mumbai. Commenting on the switch,Pathak said:”I am very excited to get aboard on Red FM. For me this also acts as a platform of change, moving from a TV background to Radio where I feel there is a huge potential for this media. As for contributing to Red FM’s programming, I plan to stick to the basics of Bajaate Raho and build from that.”

     

    With the new hire in the leadership team, Nisha Narayanan COO, Red FM added:”Ranjit has had an illustrious career in the television industry. Having worked on brands like MTV and Bindass, his vast knowledge and experience about the variety of audience specifically the youth will act as a major catalyst in amplifying our Bajaate Raho proposition through interesting, innovating and youthful content on air. We aim to push the envelope further with his induction to the team.”

  • The mandate will be handled by the agency's Delhi office

    JWT to ‘bajaate raho’ for RedFM

    By A Correspondent

     

    Nisha Narayanan

    93.5 Red FM has handed over its creative mandate to J Walter Thompson India.Talking about the new association, Nisha Narayanan, COO 93.5 Red FM said: “We were really impressed with JWT’s young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at Red to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of ‘Brand Red’. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration.”

     

    Rajat Uppal

    Added Rajat Uppal, National Marketing Head, Red FM: “After a month-long pitch process that involved six creative agencies, we are excited to have JWT Delhi onboard as our creative partner for the RED FM Network. With the best creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for brand ‘Red’. I am sure they are equally excited to work on a young brand like ours, which allows them to experiment and explore under the positioning of ‘Bajaate Raho’!”

     

     

    Joy Chauhan

    Said Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi: “We are absolutely thrilled to win the creative mandate for Red FM. This has been one of the most interesting wins for us in the recent past… Our mandate is very clear, how to elevate a very sharp promise to the next level and more importantly, how to extend it, beyond the radio frequencies to other mediums. A large part of our creative talent is under 30 years of age, so no prizes for guessing how excited they are to lay their hands on a brand like Red FM. Let’s Bajaate Raho!”

     

  • As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike

    Red FM launches stations in Surat and Patna

    By A Correspondent

     

    Radio network 93.5 Red FM has launched stations in Patna and Surat. This comes close on the heesl of launches in Jodhpur, Chandigarh and Amritsar.

     

    Speaking about expanding 93.5 Red FM’s frequencies, COO Nisha Narayanan said: “The Red FM team is very excited with this new market launch which will have fresh and new RJ voices. Under the Phase 3 expansion both Patna and Surat were the cities which were slotted. These cities are very popular for the unique cultures and our aim is to capitalise on this by localising the content.’’

     

    As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike.

     

  • The two-month pan-India campaign will run across 36 cities

    Honda Amaze engage with new age buyers via Red FM

    By A Correspondent

     

    Honda Cars India Ltd. (HCIL) has started a new campaign ‘Honda Amaze….IsmeFeeeel Hai’in partnership with 93.5 Red FM has started a new campaign.

     

    The pan-India campaign conducted across 36 cities and provides a platform for customers to share their stories of the Honda Amaze with Red FM 93.5 RJs.

     

    Elaborating on the initiative, Jnaneswar Sen, Senior VP Marketing & Sales, Honda Cars India said: “The family sedan Honda Amaze has received overwhelming success in the Indian market ever since its launch in India. Honda Amaze is a strongly preferred family car of over 2.3 lakh families in India. This campaign is our initiative to reach out to new customer pan-India and explore Amazing stories on air with us on 93.5 Red FM”.

     

  • Tune in to #StayStarted mornings, with RJ Rishi

    Nescafe joins hands with Red FM for new Nescafe TVC

    By A Correspondent

     

    93.5 RED FM would be seen as an integral part of Nescafe’s new ad campaign #StayStarted which urges listeners to never give up. As part of the campaign, Red FM is initiating a morning show from 5:30–7 am in 10 cities (Delhi, Mumbai, Kolkata, Ahmedabad, Pune, Jaipur, Guwahati, Indore, Lucknow and Kanpur) wherein RJ Rishi will invite listeners to speak their heart out on the show. The show will go live from September 1, 2016 onwards.

     

    The TVC portrays story of RED FM RJ Rishi who is hosting an early morning show from 5:30– 7 am wherein the struggle is to find listeners who’ll hear him as no one wakes up so early. Still he steps in the studio with a bright smile on his face every day in a hope that someday listeners will call and talk to him. Despite luring his audience with free passes, vouchers, ajmera birthday hai, all his attempts are futile eliciting no response from the audience. But, undaunted, RJ Rishi goes on, “But no tring-trong… I’ll play the next song.” One day, while sipping Nescafe, a thought strikes his mind and tables turn hereon. He transforms shows weakness into its strength by realising that everyone would want to talk when no one is listening and starts focusing on this proposition and invite listeners to share their stories as no one is listening. To his surprise, it works and his phone starts ringing with listeners calling from everywhere pouring their hearts out… venting out their frustrations against the boss, seek apology from someone, profess love, and so forth. RJ Rishi has succeeded in his endeavour to garner a response from his listeners!

     

    Speaking on the occasion, Nisha Narayanan, COO, 93.5 Red FM said, “Red FM has always taken initiatives to inspire the youth and encourage them to stay motivated and it feels great to collaborate with brands which echoes a similar sentiment. While the idea has been conceptualised by Nescafe’s creative agency, we are thrilled to be a part of the campaign. This is a great opportunity to get closer to our listeners and encourage them to constantly take initiative to peruse their goal. The TVC campaign has been released on various multi-media platforms to ensure high reach and generate conversations around staying undefeated with #StayStarted campaign. Both Red FM and Nescafe enjoy a special place in the hearts of youngsters and we are confident on the success of this collaboration.”

     

     

  • Sponsors who came on board to put this mega event together include co-sponsor, Mycro Fine Atta Chakki, category sponsors, Kiwa and Urmin, hospitality partner, Club 07 and radio partner 93.5 RED FM

    Chitralekha hosts first season of Mrs. Gujarat contest

    By A Correspondent

     

    The Chitralekha Group hosted its very first season of Chitralekha Mrs. Gujarat 2016, at Club 07, Ahmedabad.

     

    After being groomed by experts in their fields, the 21 finalists faced the jury comprising Priyadarshini Rao, noted fashion designer and founder of the label Mineral, Mickey Mehta, well known Wellness and Holistic Living guru, actress Soha Ali Khan, Tanvi Vyas, Femina Miss India Earth 2008, a popular face of Indian television, actor, producer, Jamnadas Majethia or JD, renowned rapper, Devang Patel and fashion photographer Ashish Sompura over three gruelling rounds of traditional, Indo-Western and gown to emerge winners of Chitralekha Mrs. Gujarat 2016 along with the 1st and 2nd runners up, Mrs. Readers’ Choice, Mrs. Fitness, Mrs. Photogenic and Mrs. Congeniality.

     

    The winner of Chitralekha Mrs. Gujarat 2016 won a GetAway Goddess holiday package from presenting sponsor Cox & Kings, while the 1st Runner Up title was powered by AU Finja who gave away glittering gold jewellery and the 2nd Runner Up won gift vouchers from LG.

     

    The gala event saw some enthralling entertainment acts and the coming together of Ahmedabad’s leading socialites creating a larger-than-life platform of the beauty and fashion ecosphere.

     

    Other sponsors who came on board to put this mega event together include co-sponsor, Mycro Fine Atta Chakki, category sponsors, Kiwa and Urmin, hospitality partner, Club 07 and radio partner 93.5 RED FM.

     

    Commenting on what went behind creating the pageant; Mitrajit Bhattacharya, President and Publisher of Chitralekha Group says “We believe strength of a woman comes from being multi-faceted and marriage pushes a woman towards achieving goals which otherwise seem impossible to achieve. Chitralekha Mrs. Gujarat is a platform which looks to reward these outstanding women of Gujarat who continue to prove that beauty is not just skin deep. We are overwhelmed by the response both in terms of quantity as well as quality in the first year itself. As an organisation, it’s now our responsibility to nurture and help them achieve their dreams. More power to them.”