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Hero MotoCorp salutes real heroes of the nation in latest film

#HeroSalutes is an attempt to bring the nation’s attention to the real heroes of the nation who are with the armed forces be it the army, navy or air-force

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Hero MotoCorp has unveiled the third edition of its #HeroSalutes campaign. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.

 

Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “How does a child, whose parent is away serving in the armed forces make sense of their absence? That’s heroism too!”

 

While the film peaked on-air on August 15, and screened in theatres, the campaign also had full page print ads in leading national dailies on I-Day as well and was supported with digital engagement on social media with unprecedented views and likes.

 

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