MxMIndia

Tag: Law & Kenneth Saatchi & Saatchi

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

     

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

  • Develops a multi-lingual Brand Anthem campaign

    Law & Kenneth Saatchi & Saatchi promotes Somany Ceramics

    By Our Staff

     

    Somany Ceramics Limited has launched a new campaign to celebrate its 50th anniversary. To mark the occasion, a multi-lingual brand anthem has been developed with company’s advertising agency Law & Kenneth Saatchi & Saatchi (LKSS).

     

    Noted  a communique: “The ‘anthem’ Zameen se Judey has been released for deeper connect with audience. It has been sung and performed by Indian Idol winners Pawandeep Rajan, Arunita Kanjilal and Shanmukha Priya.”

     

     

  • The film is conceptualised and created by Law & Kenneth Saatchi & Saatchi

    Anushka Sharma smiles for Rajnigandha Pearls

    By Our Staff

     

    Rajnigandha Pearls mouth fresheners, from the house of DS Group, has launched its new TVC. Featuring brand ambassador Anushka Sharma, the TVC takes forward the brand’s credo of ‘Achchai ki ek alag chamak hoti hai’. The film is conceptualised and created by Law & Kenneth Saatchi & Saatchi.

     

    Said Arvind Kumar, General Manager, Marketing, DS Confectionery Products: “The brand story of Rajnigandha Pearls is built on the premise of ‘Goodness that shines’ or ‘Achahai ki ek alag chamak hoti hai’, which articulates the goodness of great tasting product coated with shining silver. The new campaign weaves a story on the brand’s philosophy reinforcing the message and depicting selfless goodness that shines through the smallest of acts of kindness to spread joy around.”

     

  • The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day

    Thomas Cook’s latest ad film for Fathers’ Day

    By A Correspondent

     

    This cricket season, Thomas Cook wants fans to travel from wherever they are to watch the World Cup with their first cricket buddy, their father. The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day (June 16, 2019) and in sync with the ongoing ICC Cricket World Cup.

     

    The campaign has been conceptualized and created by Law & Kenneth Saatchi & Saatchi and includes a TVC, which is live on social media and digital mediums.

     

    Speaking about the campaign, Abraham Alapatt, President, Group Head – Marketing, Service Quality & Innovation, Thomas Cook said: “The new wave of father-child bonding trips is a significant opportunity for our brand. Through our campaign #CricketDateWithDad, we aim to focus on the sentiment shared by father and child, and induce in our customers the need to take time out from their schedules and spend some exclusive time with their first hero – their dad. With cricket being India’s passion and Fathers’ Day coinciding with the ICC Cricket World Cup, we’ve combined the two to present it as a compelling proposition to our customers.”

     

    Speaking about the film, Debarjyo Nandi, Senior Vice President, L&K Saatchi & Saatchi added: “We don’t realise until it’s too late that these moments with our dads will never come back. We don’t realise that while we have now moved on to watching matches with our friends, he’s still at home, probably watching it alone. We don’t realize that watching a World Cup in the stadium is probably on their bucket list too, which we should prioritise over ours…else regret not realising this dream for the rest of our lives! ”

     

     

  • Sabse Saste 5 Din this year will be held between 23 -27 Jan across Big Bazaar stores

    Big Bazaar releases its annual Republic Day campaign

    By A Correspondent

     

    As part of its annual Republic Day initiative, Big Bazaar has collaborated with rapper Emiway Bantai, one of the rapper of the upcoming movie Gully Boy.

     

    Sabse Saste 5 Din this year will be held between 23 -27 Jan across Big Bazaar stores. Said Pawan Sarda, Head of Digital, Future Group: “We always make sure that the brand is moving along with the customer and our constant endeavour is to do things to be relevant to young India. Digital is all about topicality and how best a brand can integrate the same in its storeytelling. Thus with the buzzing rap culture catching the fancy of the entire nation, we chose to do a rap to announce the launch of Sabse Saste 5 Din with Emiway.”

     

    Added Anil Nair, Managing Partner, Law & Kenneth Saatchi & Saatchi: “Big Bazaar is a brand that has constantly tried to be relevant and in touch with the spirit and changing needs of young India. Be it with our various Facebook 24-hour LIVEs or the Twitter Decide Your Price promotions or the Google Smart Search. Our collaboration with Emiway Bantai is part of immersing ourselves into their conversations and narrative.”

     

     

  • The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction

    Anushka Sharma endorses new brand message for Rajnigandha Pearls

    By A Correspondent

     

    Actor Anushka Shama has been chosen as the new brand ambassador for Rajnigandha Pearls DS. The new campaign is about how a simple act of goodness by Anushka, saves another model from the embarrassment of a wardrobe malfunction.

     

    Said Rajeev Jain, Vice President, Marketing, DSL: “Conceptualised by Law & Kenneth Saatchi & Saatchi, this new TVC has a touching story, coupled with delightful execution. The philosophy of goodness has in fact, become an essential part of the brand’s identity. And the latest television commercial is yet another piece of creative communication that reinstates this core belief.  We are happy to associate with Anushka Sharma, who has surpassed her area of talent and has progressed to uphold philanthropic causes. With a quality to vouch for, Rajnigandha Pearls as a brand is driven by its belief in the innate power of goodness. The brand’s upcoming TVC also reflects the same conviction.”

     

    Talking about his experience of crafting this beautiful film, for Rajnigandha Pearls, Rishi Upadhyay, Creative Director, L&K Saatchi and Saatchi, added: “The brief given to us by the brand team was very clear- we had to enhance the brand message ‘Acchai ki ek alag chamak hoti hai’. The concept needed to be simple and impactful. This story is based on a small act of goodness done instinctively by Anushka that has a huge impact. The insight comes from how we react when we see someone in trouble. A person who is naturally kind hearted will automatically reach out to help, without a second thought.”

     

     

  • She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency

    L&K Saatchi & Saatchi names Delna Sethna as CCO

    By A Correspondent

     

    Delna Sethna

    Law & Kenneth Saatchi & Saatchi has named (and elevated) Delna Sethna as its Chief Creative Officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi &Saatchi with immediate effect. She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency.

     

    Speaking about the development, Nair said: “Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon.”

     

    Speaking about her new responsibilities, Sethna said: “Law & Kenneth Saatchi & Saatchi is a wonderful place to grow as a creative professional. It is an organization where the proverbial glass ceiling doesn’t restrict women. It allows for both people & work to flourish. The teams here are all young & passionate and I feed off that energy. I look forward to my new responsibilities and creative challenges coming my way. 2018 is going to be about creating great, memorable work for all of us at the agency.”

  • The Captur's striking design is enhanced by premium and class-leading features

    Renault Captur unveils new campaign by L&K S&S

    By A Correspondent

     

    Renault has launched the Captur, its new SUV, with an advertising campaign created by Law & Kenneth Saatchi & Saatchi.

     

    Said Virat Khullar – Head of Marketing, Renault India: “We are one of the youngest auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV.”

     

    The ad film has been directed by Matthias Berndt and features actor Ranbir Kapoor.  Said KartikSmetacek, Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

     

    Addd Vivek Kumar Duggal, Senior Vice President, Law & Kenneth Saatchi & Saatchi: “Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

     

     

  • #PLAYINSPIRE is a montage of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy

    Hero MotoCorp unveils its FIFA U-17 World Cup campaign

     

     

    Hero MotoCorp, the national supporter of the ongoing FIFA U-17 World Cup has a TVC and digital drive coinciding with the tournament. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.

     

    Said Debarjyo Nandi, Senior Vice President, Law & Kenneth Saatchi & Saatchi said about the film: “It’s rare to find work and something you love come together. So this one was special for me personally. It was also a revelation to discover the amazing football talent that exists out there. Thanks to Hero being true to their cause for football, this amazing talent pool came together for this film. It was an absolute joy to work with people who are also as passionate about football.”

  • This campaign is focused on the value that Pepperfry is delivering for consumers this year via the "Happy Diwali Sale"

    Pepperfry.com unveils its festive campaign

    By A Correspondent

     

    Pepperfry.com has launched a new marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale” conceptualised by Law & Kenneth Saatchi & Saatchi.

     

    Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “While we had to talk about discounts for Diwali, we wanted to retain the flavour of what we’ve done for the brand historically”.

     

    Commenting on the new campaign, Kashyap Vadapalli, CMO, Pepperfry, said: “Pepperfry is at the forefront of providing value to furniture consumers in India. The festive season is when our low prices are especially relevant to shoppers as they seek to fulfil their needs. These 30 days are also the key furniture buying period from a seasonality perspective and our sale and the campaign are targeted to provide us with a business-growth win.”

     

     

  • Film with a healing touch released by Honourable Home Minister Shri. Rajnath Singh

    Kent RO builds a bridge of love between the nation and Kashmir in new film

    By A Correspondent

     

    “Vaadi-e-Kashmir”, a short film on Kashmir, a CSR initiative of Kent RO, dedicated to Kashmir has been created by Law & Kenneth Saatchi & Saatchi.

     

    Commenting on the film Mahesh Gupta, Chairman – Kent RO said: “The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. The vision of this short six-minute film is to ‘make our brothers and sisters in Kashmir feel that the rest of the country stands with them’ and also open many more doors to bring us closer to each other.”

     

    The film is conceptualised by Praveen Kenneth, Chairman – Law & Kenneth Saatchi & Saatchi. Said Kenneth: ”The task at hand, keeping in mind the current sensitivity of Kashmir was challenging. We met a myriad of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.”

     

    The film calls viewers to log on to www.dilsekashmir.com, a platform that’s been created for the people across the nation to send a message of love to the people of Kashmir.