MxMIndia

Tag: Rahul Nangia

  • This campaign is focused on the value that Pepperfry is delivering for consumers this year via the "Happy Diwali Sale"

    Pepperfry.com unveils its festive campaign

    By A Correspondent

     

    Pepperfry.com has launched a new marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale” conceptualised by Law & Kenneth Saatchi & Saatchi.

     

    Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “While we had to talk about discounts for Diwali, we wanted to retain the flavour of what we’ve done for the brand historically”.

     

    Commenting on the new campaign, Kashyap Vadapalli, CMO, Pepperfry, said: “Pepperfry is at the forefront of providing value to furniture consumers in India. The festive season is when our low prices are especially relevant to shoppers as they seek to fulfil their needs. These 30 days are also the key furniture buying period from a seasonality perspective and our sale and the campaign are targeted to provide us with a business-growth win.”

     

     

  • #HeroSalutes is an attempt to bring the nation’s attention to the real heroes of the nation who are with the armed forces be it the army, navy or air-force

    Hero MotoCorp salutes real heroes of the nation in latest film

     

     

    Hero MotoCorp has unveiled the third edition of its #HeroSalutes campaign. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.

     

    Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “How does a child, whose parent is away serving in the armed forces make sense of their absence? That’s heroism too!”

     

    While the film peaked on-air on August 15, and screened in theatres, the campaign also had full page print ads in leading national dailies on I-Day as well and was supported with digital engagement on social media with unprecedented views and likes.

     

  • It implores the viewers to travel more and 'Turn what you know around'

    Thomas Cook asks people to #TravelToKnow

    By A Correspondent

     

    Thomas Cook India has launched a new campaign to promote traveling as a way to breaking cultural barriers.Focusing on North East of India, the two films feature young people from the region, who eventually invite you to their part of the world, to discover who they really are.Conceptualized by Law & Kenneth Saatchi & Saatchi India, the films are produced by Lightbox Films and directed by Rahul Nangia.

     

    Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said: “Thomas Cook India has always been at the forefront of bringing fresh and exciting new experiences to our customers. However, the North East of India is undiscovered by a large majority. With this campaign our intent is to question the myths about the region and to generate a strong positive interest in the region.”

     

    Speaking about the films, Rahul Nangia, Joint NCD, Law & Kenneth Saatchi & Saatchi said: “The characters in the film were facing the camera for the first time. The idea was to keep the films real and hard-hitting.  And to use a simple visual device to turn perceptions around.”

     

     

  • Unveils the 2017 backpack collection comprising 81 unique and bold styles

    Skybags launches #PlayBackToBack campaign featuring Varun Dhawan

    By A Correspondent

     

    Skybags, the youth brand from the house of VIP Industries, has unveiled a campaign called #PlayBackToBack to launch its latest range of backpacks. Conceptualised and executed by Law & Kenneth Saatchi & Saatchi, #PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

     

    Talking about the new collection and the campaign Sudip Ghose, Vice President – Sales and Marketing, VIP Industries said:“As always the new collection will offer the best and the latest trends in backpacks. Today, backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by VarunDhawan.”

     

    Speaking from a creative perspective, Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi said:“Skybags is fun, stylish brand, meant for the youth. The centrepiece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”

     

  • #DilonKiDiwali is about bringing people together during Diwali, by reflecting on traditions and creating new ones

    Hero celebrates joy of togetherness with ‘Dilon ki Diwali’

    By A Correspondent

     

    Hero MotoCorp has rolled out its latest brand campaign #DilonKiDiwali.  The 360-degree campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on air on October 24 with five television ads. Full-page print ads, radio commercials and the digital campaign have also gone live subsequently. The campaign celebrates the two-wheeler company’s historic milestone of crossing 70 million two-wheelers sold, and the millions of lives they have touched, while capturing the festive sentiment and spirit of Diwali. The films have been directed by Pradeep Sarkar and Kshitij Ravi Prasad.

     

    Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “The campaign celebrates Hero’s role in bringing people together with simple and real stories”. Added Debarjyo Nandi, Senior Vice-President, Law &Kenneth Saatchi & Saatchi: “Hero is a nation brand with 70 million customers. When it’s the nation’s biggest festival, they are responsible for bringing so many families and friends together and touching millions of lives, celebrating the true spirit of Diwali with heart.”

     

     

  • Pepperfry furniture plays the role of a powerful catalyst in this interesting narrative

    Pepperfry seeks to influence viewers in latest campaign

    By A Correspondent

     

    Pepperfry.com has taken up the role of a change-agent by encouraging Indians to do-good this Diwali. Through a clutter breaking campaign with a strong festive connect-and a message of “Iss Diwali Kuch Badal Ke Dekhiye” Pepperfryseeks to influence viewers to reach-out to people around them and to take positive actions.

     

    The campaign has been built on two pillars – Diwali as a festival in India has a strong social context, people reach out to their families, friends and neighbours and celebrate together. The second, all of us have inherent goodness in us, a willingness to help, that gets suppressed under the pressures of a busy modern life. Via the current creative Pepperfry brings together these thoughts and gives out a message exhorting the viewers to bridge the social chasms and overcome limiting stereotypes to establish new interpersonal relationships.

     

    The message “Iss Diwali Kuch Badal Ke Dekhiye” calls for renewal from the viewer, without being preachy or direct.

     

    Pepperfry’s total outlay for the campaign is Rs 15 crore. Talking about the TV Commercial, Rahul Nangia, Joint NCD Law & Kenneth Satchi&Satchi said, “We have continued the theme of “KuchBadalKeDekho” this year as well. It’s a message that Pepperfry wants to own. We have tried to find newer characters, outside the home setting, where fresher dynamics between people can exist.”

     

    Commenting on the new campaign Kashyap Vadapalli, CMO – Pepperfry, said, “At Pepperfry we have focussed on expanding the online furniture category via building our capabilities to serve our consumers better, and that has been at the centre of our communication efforts. In this campaign we are able to connect with the consumer at an emotional level and build a bond on the shared value of becoming better and doing good, which is the longer term platform that we wish to stand for, in line with our mission and dna.”

     

  • With this campaign, the brand reaffirms its American lineage

    Law & Kenneth Saatchi & Saatchi creates latest TVC for Jockey

    By A Correspondent

     

    Jockey, the American inner wear and leisurewear brand has been in the news for the last couple of years around its multiple and innovative product lines like USA Originals and POP Color. They also introduced newer technology and styling options in their Women’s range.

     

    Law & Kenneth Saatchi &Saatchi, has conceived its latest campaign ‘Feels Like Jockey’ which consists four individual films and one 60 second montage version, along with radio and outdoor executions. With this campaign, the brand reaffirms its American lineage.

     

    The films feature young men and women waking up and starting to move to the soundtrack of ‘Feelin’ Good’ by the legendary Nina Simone. Choreographed by Dena Thomson (best known for Sia videos)the films have been directed by Indian-American director Isaak Ravi shankara (also known for Hozier videos).  The films were shot in Los Angeles by an all American crew.

     

    Talking about the campaign, Rahul Nangia, Jt.NCD, Law &Kenneth Saatchi & Saatchi said, “These films have brought together an interesting bunch of performers and artists. It was great to see so much talent and skill working together to create this piece.”

     

    Vedji Ticku, COO, Page Industries said, “With this campaign Jockey further builds on its international lineage and strengthens its core of comfortable innerwear. The campaign also ensures the brand continues to stay relevant to the everyday lives of the evolving younger generation.”

     

  • The company has re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well

    Thomas Cook unveils new campaign aimed at Seniors

    By A Correspondent

     

    While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The company has thus re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well.

     

    Silver Breaks – Senior Citizen’s Holiday Plans from Thomas Cook has been specifically created for the needs and requirements of India’s Seniors / Silvers… A large population of eager travelers who may be even traveling for the first time and are filled with apprehensions and concerns about traveling on their own especially at their age. There are many people in this world especially in India who assume responsibilities at a very early age, and spend their entire lives fulfilling those responsibilities to their parents, children, family and society. They have probably never been even beyond their own neighborhood walls or city limits, never found the time or managed to save for an international holiday. This is an opportunity for them to fulfill this latent desire which they most definitely deserve to.

     

    The films have been conceptualized and created by Law & Kenneth Saatchi & Saatchi. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

     

    Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

     

    Speaking about the TVC, Rahul Nangia, Jt. NCD, Law & Kenneth Saatchi & Saatchi said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

     

  • The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well

    Thomas Cook unveils campaign targeting outbound travellers

    By A Correspondent

     

    While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income and are increasingly fit and raring to travel. The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well.

     

    Silver Breaks – Senior Citizen’s Holiday Plans from Thomas Cook has been specifically created for the needs and requirements of India’s Seniors / Silvers – a large population of eager travelers who may be even traveling for the first time and are filled with apprehensions and concerns about traveling on their own especially at their age. There are many people in this world especially in India who assume responsibilities at a very early age, and spend their entire lives fulfilling those responsibilities to their parents, children, family and society.

     

    The films have been conceptualized and created by Law & Kenneth Saatchi & Saatchi. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

     

    Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

     

    Speaking about the TVC, Rahul Nangia, Jt. NCD, Law & Kenneth Saatchi & Saatchi said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

     

  • The campaign has been conceptualised by Law & Kenneth | Saatchi & Saatchi

    Varun Dhawan aims to popularise new collection from Skybags

    By A Correspondent

     

    Skybags has announced the launch of its latest backpack collection and has unveiled a campaign to promote the same. The campaign was unveiled by brand ambassador Varun Dhawan recently.

     

    The campaign, which is conceptualised by Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

     

    Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

     

    Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

     

    The campaign will be a 360 degree one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms.

     

  • Rahul has been credited with the creation of the iconic 'Hum Mein Hain Hero' for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda

    Rahul Nangia made NCD at L&K Saatchi & Saatchi

    By A Correspondent

     

    L&K Saatchi & Saatchi has widened its creative leadership and elevated Rahul Nangia to the position of Joint National Creative Director, alongside Charles Victor.

     

    Rahul has been credited with the creation of the iconic ‘Hum Mein Hain Hero ‘for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda.

     

    He has been in the forefront of driving highly effective and memorable campaigns  for L&K Saatchi & Saatchi which has now sharpened it’s focus on establishing creative leadership and to live up to its global iconic reputation.

     

    Rahul joined Law & Kenneth 7 years ago and has played a pivotal role in some of its highly acclaimed work especially Jockey, Thomas Cook, VIP Skybags and of late, the creation of pepperfry.com.

     

    Commenting on the elevation, Praveen Kenneth, Co-Owner, Chairman and Managing Director, L&K Saatchi & Saatchi said “Our focus over the last decade has been to build a strong business foundation and strong client partnerships. We have a great reputation of being thought leaders and it is but natural for us to establish a strong creative reputation to maximize our ability to make the IMPOSSIBLE POSSIBLE for our client partners.

     

    Rahul is a fine creative leader who has worked closely with me. He will now join the creative leadership team along with Charles to move the game to the next level. This is in line with our plan to have creative leaders drive the future of our business”.

     

    Rahul will report to Mr. Anil Nair, Managing Partner & CEO.

     

  • Zidd is not a new concept nor is it a new discovery; it is inherent in every Hero

    L&K Saatchi & Saatchi unveils new campaign for Hero

    By A Correspondent

     

    L&K Saatchi & Saatchi has unveiled its latest campaign for two-wheeler brand Hero. The brief shared by the client was to build the technology credentials and establish Hero as an innovative company that is ahead of the technology curve.

     

    The agency stumbled upon the insight that it’s the people behind the technology who make the technology come alive. And for breakthrough and futuristic technology, the people need to have a passion for technology that’s beyond the ordinary.

     

    The campaign details how technology is prevalent from the smallest component like a nut to the designer who conceives futuristic bike concepts and shows how this spirit of zidd makes each of these elements significant. The TVC is a narrative about this zidd for each of these elements – the nut’s zidd to be unshakable, the engine’s zidd to amaze the world, the wheel which will shorten distances, the rider who will not be deterred with challenges, the engineer who will never give up and the designer who will design the unthinkable. Hero’s world doesn’t depend on hope, but on zidd, the obsession with technology which is making the future at Hero MotoCorp, a reality today.

     

    Sanjeev Shukla, General Manager and Head – National Marketing, Hero MotoCorp said: “This campaign is the manifestation of Zidd – a spirit deeply integral to Hero. Zidd personifies the Hero in each one of us – the relentless pursuit of excellence and tireless striving towards perfection. Zidd is not a new concept nor is it a new discovery for us; it is inherent in every Hero and perpetually keeps our wheels in motion, and ahead of time. For us, Future indeed is Now.”

     

    Rahul Nangia, Chief Creative Officer, L&K Saatchi & Saatchi commented, “The challenge was that even though this was meant to be a technology driven film, it couldn’t be cold and futurist. It had to be a Hero MotoCorp film. It had to have the Hero ethic, which is never emotionless.”