By A Correspondent
Heinz Tomato Ketchup’s latest campaign furthers its brand promise of “Taste That Grabs Youâ€! The concept features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else.
Kraft Heinz, in collaboration with digital agency FoxyMoron, looked at creating curiosity and keeping viewers hooked on. The campaign consists of six pre-rolls ads wherein the protagonists do exactly the opposite and tells the viewer to hit the skip button! The videos then proceed to showcase how the protagonist enjoys the taste of Heinz Tomato Ketchup so much that they don’t care about their surroundings or anything else at all.
By telling its viewers to hit the skip button, Heinz Tomato Ketchup created intrigue and got the viewers to watch what the pre-roll had to offer and the results did not disappoint!
Videos
Heinz Tomato Ketchup|Â http://bit.ly/2BNXEz3
Heinz Taste That Grabs You Story Videos
1)Â Â Â Â Â Â The Mother -Â http://bit.ly/2kOVhBQ
2)Â Â Â Â Â Â The Kid -Â http://bit.ly/2CN6UQZ
3)Â Â Â Â Â Â The Corporate Guy -Â http://bit.ly/2DhX0bi
4)Â Â Â Â Â Â Mr Cool -Â http://bit.ly/2Bl8MEp
5)Â Â Â Â Â Â The Girl -Â http://bit.ly/2ksUU0l