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Tag: FoxyMoron

  • Focuses on Loneliness of Senior Citizens

    Goldmedal rolls out New Year Campaign

    By Our Staff

     

    Goldmedal Electricals launched its new year’s ad campaign, which aims to highlight the increasing loneliness amongst senior citizens. As per reports, notes a communique, almost 75% of seniors feel alone despite having families. Social isolation and loneliness among seniors are widespread and are recognised as a priority health problem.

     

    Conceptualised and executed by FoxyMoron, the flagship agency of Zoo Media, campaign invites the audience to reflect on the emotional needs of the elderly, often overshadowed by the relentless pace of modern life. The busy lifestyles of the younger generation mean that they are often unable to give the time and attention that their elders need. Goldmedal’s ad depicts volunteers sprucing up the interiors of an old-age home with the brand’s products and then spending time with the elderly residents to brighten up their day. It suggests a special New Year’s resolution – giving the gift of time to seniors who might be longing for companionship.

     

    Speaking about the campaign, Kishan Jain, Director, Goldmedal Electricals said: “Our New Year’s campaign goes beyond simply highlighting our electrical solutions. We want to create a meaningful impact by addressing the issue of senior citizen loneliness and emphasizing the need to show appreciation to those who have given us so much. It’s a small gesture that can make a huge difference and bring immense joy to the lives of the elderly.”

     

     

  • The digital marketing will be executive by Zoo's flagship agency, FoxyMoron

    Zoo Media wins mandate for Goldmedal

    By Our Staff

     

    Zoo Media Network has won the mandate for Goldmedal Electricals Pvt Ltd for its digital marketing.

     

    The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron. Meanwhile, Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand.

     

    Said Kishan Jain, Director of Goldmedal Electricals: “As a company engaged in the business of making amazing wiring and electrical devices, we wanted to partner with the best to showcase our philosophy and product innovations in the digital space. With its depth of services, technical expertise, and track record of handling some of the best brands in the business, Zoo Media was an obvious choice. We are excited about this association and look forward to creating some iconic communication ideas together that will lead to a stronger, more meaningful connection with our end consumers.”

     

    Commenting on the win Vivek Das, CEO of FoxyMoron [Zoo Media], added: “At Zoo Media, we are always excited to partner with brands that are on a journey of evolution towards a digital-centric model. Goldmedal Electricals has a fantastic product portfolio with a high technology quotient, and we will be partnering with them to elevate the brand’s recognition & association with customers across the spectrum towards a purposeful & more profitable relationship. We believe magic happens at the confluence of content, media, data and technology. To achieve this, FoxyMoron will lead the engagement, driving overall digital strategy, creativity and media in collaboration with Pollen on influencer marketing. We look forward to bringing the power of the Zoo Media network to Goldmedal Electricals.”

     

    Added Pratik Gupta, Co-Founder of Zoo Media: “Indian-owned businesses always inspire us at Zoo Media. Our recent discussions with the Directors and the marketing team at Goldmedal Electricals have reinforced my belief that these businesses are well-equipped not just to compete but thrive in the highly competitive market. I’m excited about using Zoo Media’s strengths to help Goldmedal Electricals achieve its business goals through effective, measurable marketing.”

     

  • To build an inclusive and world class digital team

    FoxyMoron appoints Vivek Das as CEO

    By Our Staff

     

    Zoo Media Network’s flagship creative and digital agency FoxyMoron has appointed Vivek Das as its CEO. His role will be to build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients. He will report to Pratik Gupta and Suveer Bajaj, founding partners of Zoo Media and FoxyMoron.

     

    Said Pratik Gupta, Co-Founder of Zoo Media & FoxyMoron: “Having known Vivek professionally for a long time we’re delighted to finally have him amongst us. While his professional credentials speak for themselves, what drove us to him was the alignment of vision and values. Our vision of building a data obsessed and customer experience focussed agency will come to the fore under his leadership. His ability to build process focused, high performing teams makes me excited for the future of FoxyMoron.”

     

  • Will be fortifying the agency's North operations

    FoxyMoron appoints Alin Choubey as Business Head – North

    By Our Staff

     

    FoxyMoron Media Solutions has appointed Alin Choubey as Business Head – North. Choubey, who will be reporting to Prachi Bali, FoxyMoron’s National Head of Client Partnerships, will be fortifying the agency’s North operations.

     

    Commenting on the appointment, Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron said: “Alin is a formidable force who has an unwavering drive to propel FoxyMoron’s vision and mission forward.  In him we see the acumen, experience and leadership qualities to lead the growing team in the North to create their best work. His diligence in understanding our client needs and doing what it takes to meet their business goals is an asset for our network and all our partners.”

     

  • To help scale up the OTT service

    FoxyMoron wins creative mandate for Aha Tamil

    By Our Staff

     

    FoxyMoron, a digital products and services agency and part of the Zoo Media network, has won the creative digital mandate of the south content, video on-demand and over-the-top (OTT) streaming service giant aha Tamil. The mandate will be handled by the agency’s Bengaluru office.

     

    Prachi Bali
    Prachi Bali

    Commenting on the win Prachi Bali, National Head Client Partnerships, FoxyMoron (Zoo Media), said: “After having immense success as a network in the OTT industry, we are exhilarated about the opportunity to collaborate with aha Tamil, one of the biggest players, as they build their audience amongst the new internet users in India. The internet penetration in Tamil Nadu is one of the highest in the country and our work in ‘Naya Bharat’ (our regional content focus at the network) has already seen a positive impact across various industries. With the rising popularity and widespread audiences of regional content in our country, there couldn’t be a better time for our partnership.”

     

    Ajit Thakur
    Ajit Thakur

    Added Ajit Thakur, Chief Executive Officer, Aha:  “There are very few players in the industry which offer you expertise on an industry level, on digital marketing and have the knowledge and bandwidth to understand and help us scale, amongst the Tamil speaking population both in India and abroad. We are glad to have found business partners in FoxyMoron and look forward to a successful collaboration.”

     

  • The mandates were won following a multi-agency pitch

    Zoo Media agencies bag Kingfisher mandate

    By Our Staff

     

    Iconic beer brand Kingfisher has awarded its creative and branded content mandate for its flagship products ‘Kingfisher Premium’  and ‘Kingfisher Ultra’,  to multiple agencies within the Zoo Media network. The mandates were won following a multi-agency pitch.

     

    The creative mandate was won by FoxyMoron and will be handled by the agency’s Gurugram office. The branded content mandate was won by the network’s video content solutions agency, The Rabbit Hole, and will be handled out of its Mumbai headquarters.

     

    Commenting on the massive win, Pratik Gupta, Co-Founder, Zoo Media & FoxyMoron, said: “In the thick of intense competition, Zoo’s agencies have stood out for their insight-driven, creatively layered, integrated strategies. Our teams are geared to make the brand contemporary and relatable to young urban India.”

     

    Added Debabrata Mukherjee, Chief Marketing Officer, United Breweries: “We are excited to have  the Zoo Media network as a partner and look forward to doing some impactful work together.”

     

  • He will lead the creative operations for the agency's South clientele

    FoxyMoron appoints Aditya Mehra as Creative Director – South

    By Our Staff

     

    Aditya Mehra
    Aditya Mehra

    Ccreative and performance digital agency FoxyMoron (part of the Zoo Media network) has appointed Aditya Mehra as Creative Director – South. In this role, Mehra will lead the creative operations for the agency’s South clientele. He will report to Dhruv Warrior, FoxyMoron’s National Creative Director.

     

    Prachi Bali
    Prachi Bali

    Commenting on this, Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media) said: “Aditya is a powerful force in the workplace and uses his vast experience and tireless energy to raise the creative standards of our teams in the south, and produce work that exceeds the expectations of clients. We look forward to working alongside him and creating some wonderful work.”

     

     

  • To handle the brand's strategic content, design across all social media platforms

    FoxyMoron wins digital media mandate for Organic Tattva

    By Our Staff

     

    FoxyMoron, the full-service creative and performance agency under the Zoo Media network, has won the digital and performance marketing mandate for Organic Tattva, brand for organic food. FoxyMoron will be handling the brand’s strategic content, design across all social media platforms and performance marketing as well.

     

    Prachi Bali
    Prachi Bali

    Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said: “The organic food and beverages category, while increasing in demand, has been riddled with unclear messaging and perception challenges. With Organic Tattva, we aim to create communication that will truly build brand trust and also a community of people who enjoy consuming organic food”.

     

    Kriti Mehrotra
    Kriti Mehrotra

    Added Kriti Mehrotra, Marketing Director, Organic Tattva: “We are excited to collaborate with FoxyMoron for our digital marketing and media mandate. Organic, being a niche category, requires customer education about organic production, certifications, benefits, and environmental sustainability. Organic Tattva and FoxyMoron will work on delivering influential campaigns and raising awareness about the organic farm to fork process and our company’s commitment to integrity, authenticity, and quality.”

     

     

  • The campaign has been conceptualised and executed by FoxyMoron

    Burger King unveils campaign for Sober Whopper

    By Our Staff

     

    Burger King has launched a new year campaign for its limited edition whopper. The #Sober Whopper, a juicy, cheesy, flame grilled double patty Whopper has been specially curated for guests to enjoy the first-hand experience of 1st Jan. The campaign has been conceptualised and executed by FoxyMoron.

     

    Speaking about the campaign, Kapil Grover, Chief Marketing Officer said: “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with yet another Topical Campaign called #SoberWhopper. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper Note. Besides increasing brand salience & consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned Free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”

     

    Adding to the same, Pratik Gupta, Co-Founder Zoo Media & FoxyMoron said: “Burger King as a brand has a unique way of connecting with its TG of GenZ and Millennials. While most brands focus on bringing in the New Year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food!”

     

  • Would aim to highlight Lido's newly launched ACE programme

    FoxyMoron wins partnership with Lido

    By Our Staff

     

    FoxyMoron, the creative and performance agency under the Zoo Media network, has won the full-funnel digital performance media mandate for Lido. The business will be handled by the agency’s Gurugram office.

     

    Prachi Bali
    Prachi Bali

    Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said: “Our partnership with Lido cements Zoo Media’s expertise and domain knowledge in the EdTech space, given our demonstrated success in this category. With the pandemic bringing with it an unprecedented demand for EdTech, we are driven to build a long-term partnership with Lido with the singular focus of achieving their business goals”

     

    Sanket Narkar
    Sanket Narkar

    Added Sanket Narkar, Head of Marketing, Lido: “With new initiatives like the ACE Program, which essentially guarantees measurable academic improvement, it was imperative for us to tie up with marketing partners that were capable of clearly communicating and demonstrating our commitment to transparency and accountability towards the education of our students. In FoxyMoron, we’ve found an agency that is agile, but with a deep understanding of India’s EdTech industry and India’s uniquely aspirational relationship with education. We are confident that our collaboration with FoxyMoron will be a successful one.”

     

  • To lead creative mandate as national Creative Director

    FoxyMoron appoints Dhruv Warrior

    By Our Staff

     

    Dhruv Warrior
    Dhruv Warrior

    FoxyMoron has appointed Dhruv Warrior as National Creative Director. In this role, he will be leading the creative mandate for the agency’s clientele. Dhruv will be reporting into Pratik Gupta and Suveer Bajaj, Co-Founders of Zoo Media and FoxyMoron.

    Said Gupta: “Dhruv exuberates creative energy and has the qualities of a leader that can create inspired and well-rounded teams. Our vision of being a global agency network aligns with his global & Indian exposure. He has an exceptional track record of delivering exceptional creative campaigns across markets and we are truly excited to have him on board.”

  • Will join as Business Head- West to leverage digital boom

    FoxyMoron appoints Punkaj Saini

    By Our Staff

     

    Punkaj Saini
    Punkaj Saini

    FoxyMoron has appointed Punkaj Saini as Business Head-West. In this role, he will be focusing on building client relationships, business development and operations in the region. He will also work with internal stakeholders across the offices of Zoo Media (the agency’s holding network) situated in Mumbai, Gurugram and Bengaluru. Saini will report to Pratik Gupta and Suveer Bajaj, Co-Founders of Zoo Media and FoxyMoron.

    Said Gupta: “Superstoked to have Punkaj join us and lead the business for us at FoxyMoron West. His experience across digital domains, ability to work with and build strong teams and past track record of ensuring business impact across brands bodes well for our continued ambition in the market.”