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Tag: Heinz Tomato Ketchup

  • Kraft Heinz, in collaboration with digital agency FoxyMoron, looked at creating curiosity and keeping viewers hooked on

    Heinz Tomato Ketchup asks viewers to skip

    By A Correspondent

     

    Heinz Tomato Ketchup’s latest campaign furthers its brand promise of “Taste That Grabs You”! The concept features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else.

     

    Kraft Heinz, in collaboration with digital agency FoxyMoron, looked at creating curiosity and keeping viewers hooked on. The campaign consists of six pre-rolls ads wherein the protagonists do exactly the opposite and tells the viewer to hit the skip button! The videos then proceed to showcase how the protagonist enjoys the taste of Heinz Tomato Ketchup so much that they don’t care about their surroundings or anything else at all.

     

    By telling its viewers to hit the skip button, Heinz Tomato Ketchup created intrigue and got the viewers to watch what the pre-roll had to offer and the results did not disappoint!

     

    Videos

    Heinz Tomato Ketchup| http://bit.ly/2BNXEz3

    Heinz Taste That Grabs You Story Videos

    1)      The Mother - http://bit.ly/2kOVhBQ

    2)      The Kid - http://bit.ly/2CN6UQZ

    3)      The Corporate Guy - http://bit.ly/2DhX0bi

    4)      Mr Cool - http://bit.ly/2Bl8MEp

    5)      The Girl - http://bit.ly/2ksUU0l

     

  • The campaign is currently on air and would be promoted visibly on essential mediums like outdoor, print, digital, etc

    Grown, not made, says Heinz Tomato Ketchup in campaign

    By A Correspondent

     

    Heinz Tomato Ketchup has launched its latest advertising campaign in India which focusses on its differentiating factor of being a 100% natural product. The intent of the campaign is to educate the consumers on the product’s USP, that it does not contain any artificial preservatives, colors, flavors or any added starch.

     

    According to Kraft Heinz India, “Consumers are becoming increasingly health conscious and aware about what products they consume, what ingredients are used to make the product and how they are manufactured. At Heinz, we provide our consumers with a 100% natural product that is completely free of any artificial preservatives, colours, flavours or any added starch; making it not only superior in taste but also health.”

     

    Heinz Tomato Ketchup is the leading ketchup brand in majority of the countries across the globe including USA, UK, Russia, France, Germany, UAE, Egypt, Canada and many others. Heinz was at the forefront of exploring natural preservation, and in 1906 was first to launch a Ketchup free from artificial preservatives.

     

    The campaign is currently on air and would be promoted visibly on essential mediums like outdoor, print, digital, etc.