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Tag: Harpic

  • An initiative to normalise discussions on good toilet behaviour across the country

    News18, Harpic collaborate for Swachhta Aur Paani campaign

    Harpic and News 18 have collaborated for Mission Swachhta Aur Paani campaign, an initiative to normalise discussions on good toilet behaviour across the country. The celebration saw participation from Mission Swachhta Aur Paani campaign ambassador, Akshay Kumar.

    During the celebration, Ravi Bhatnagar, Director of External Affairs & Partnerships – SOA, Reckitt, said: “Since its inception, Harpic Mission Swachhta Aur Paani has been working towards integrating a culture of cleanliness in society, particularly among youth, ensuring clean toilets become second nature. Events like G20, which championed ‘India for the World,’ and the profound philosophy of Vasudhaiva Kutumbakam have deeply inspired and reinforced our commitment. At Reckitt, we remain steadfast in our pursuit of universal sanitation as we continue spreading the message of toilet hygiene and sanitation, helping build healthy habits among masses. While our progress has been commendable, we acknowledge there is more to be done and this marks just the beginning of our journey towards a Swachch Bharat.”

    Added Avinash Kaul, CEO Network18 (Broadcast) and MD of A + E Networks added: “As India strives towards the vision of ‘Viksit Bharat-2047’, establishing itself as a developed global power, our commitment as a responsible media organisation to support and contribute to this goal is unwavering. Through initiatives like Mission Swachhta Aur Paani, we are dedicated to promoting mass social awareness programs with a transformative agenda. Network18 will continue to encourage efforts for a Swachh and Swasth Bharat.”

  • To inspire collective responsibility towards clean toilets

    Harpic & News18 collaborate

    By Our Staff

     

    Harpic and News18 Network under their initiative, Mission Swachhta Aur Paani, unveiled a cause awareness film to encourage “collective responsibility towards toilets”.

     

    Said Saurabh Jain, Regional Marketing Director- Hygiene, South Asia at Reckitt: “Toilet habits are still evolving in our country, and brand Harpic has strived for access to clean and hygienic toilets, is taking up the challenging task of starting this conversation among Indians. Together with our partners, we are helping people adopt better sanitation and practice good hygiene habits. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this cause-driven awareness film will inspire people to embrace appropriate toilet behaviour that is critical to the growth of our nation.”

     

    Added Sidharth Saini, SVP & Head of Marketing Content & Operations, News18 Studios: “As India achieves significant strides in universal sanitation coverage, News18 Network is dedicated to driving on-ground action through Mission Swachhta Aur Paani to promote the adoption of appropriate toilet behaviour. This film, symbolizing Mahatma Gandhi’s ideals, serves as a powerful call for collective responsibility in championing cleanliness. It marks a transformative moment where the film becomes a beacon, propelling conversations on cleanliness, sanitation, and hygiene to the forefront of our public discourse.”

     

  • Demonstrates the superior benefits in the toilet cleaner category

    Domex challenges Harpic in latest campaign

    By Our Staff

     

    Domex, the home cleaning/disinfection brand from Hindustan Unilever Limited (HUL), has launched a new campaign that takes on Harpic.

     

    Commenting on the category and the campaign, Prabha Narasimhan, Executive Director & VP – Home Care (South Asia), Hindustan Unilever Ltd said: “For over two decades now, Domex has been a trusted brand committed to providing superior hygiene and clinical disinfection solutions to consumers across the country. The latest communication is in line with our goal to give consumers the evidence to help make informed decisions determined by scientific insight and technology.  Our extensive studies, research and data-backed certifications underpin the superior science-first formula of the offering. Battling the second wave of the pandemic, we are all well aware that hygiene, safety and disinfection are three facets which will dominate our collective consciousness and as a brand we have been consistently innovating to address, upgrade and deliver on these core parameters being sought by consumers in their everyday lives.”

     

  • Harpic’s vision is to provide an access to clean and hygienic sanitation for every Indian

    Akshay Kumar & Harpic release sanitation message

    By A Correspondent

     

    Harpic has announced Akshay Kumar as its brand ambassador to drive its new mission of ‘Har Ghar Swachh’.

     

    Said Sukhleen Aneja, CMO and Marketing Director, South Asia RB Hygiene Home: “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitize people about basic cleaning habits and ensure that every Indian household has access to clean toilets. Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change – Values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change.”

     

     

  • The initiative was carried out in UP, Uttarakhand, Jharkhand and Bihar

    Harpic takes an innovative approach towards changing mindsets to build toilets

    By A Correspondent

     

    Home hygiene brand Harpic has launched its ‘Matrimonial’ campaign focused towards curbing open defecation.

     

    Commenting on the campaign launch, Rohit Jindal, Marketing Director, RB India, said: “As a brand, Harpic intends to not just assist people in using clean and hygienic toilets but aims at attacking the mindset which is callous towards defecating out in the open. Harpic is committed towards building Swachh India and hopes more and more people will introspect and make a conscious decision towards adopting a dignified and respectable lifestyle.”