MxMIndia

Tag: Reckitt

  • To drive digital commerce growth

    Mindshare appoints Kalyan Undinty to head ecommerce

    Mindshare has announced the appointment of Kalyan Undinty as Head of Ecommerce. He was until recently Global Ecommerce Director at Reckitt.

    Said Amin Lakhani, CEO, Mindshare – South Asia: ” His extensive experience in building and scaling ecommerce businesses will help us innovate and deliver exceptional results for our clients. As brands embark on a journey of growth and transformation, we want to help them leverage the power of e-commerce to redefine strategies and drive tangible value for them. Together, we will chart new territories, elevate customer experiences in the ever-evolving realm of digital commerce.”

    Added Undinty: “It’s an exciting opportunity to explore new avenues and create transformative experiences, driving sustainable growth in the e-commerce ecosystem. Together, we’ll utilize data-driven insights, consumer-centric strategies, and cutting-edge technology to surpass our clients’ and consumers’ expectations. I’m excited to join the team and help shape Mindshare’s ecommerce agenda.”

  • An initiative to normalise discussions on good toilet behaviour across the country

    News18, Harpic collaborate for Swachhta Aur Paani campaign

    Harpic and News 18 have collaborated for Mission Swachhta Aur Paani campaign, an initiative to normalise discussions on good toilet behaviour across the country. The celebration saw participation from Mission Swachhta Aur Paani campaign ambassador, Akshay Kumar.

    During the celebration, Ravi Bhatnagar, Director of External Affairs & Partnerships – SOA, Reckitt, said: “Since its inception, Harpic Mission Swachhta Aur Paani has been working towards integrating a culture of cleanliness in society, particularly among youth, ensuring clean toilets become second nature. Events like G20, which championed ‘India for the World,’ and the profound philosophy of Vasudhaiva Kutumbakam have deeply inspired and reinforced our commitment. At Reckitt, we remain steadfast in our pursuit of universal sanitation as we continue spreading the message of toilet hygiene and sanitation, helping build healthy habits among masses. While our progress has been commendable, we acknowledge there is more to be done and this marks just the beginning of our journey towards a Swachch Bharat.”

    Added Avinash Kaul, CEO Network18 (Broadcast) and MD of A + E Networks added: “As India strives towards the vision of ‘Viksit Bharat-2047’, establishing itself as a developed global power, our commitment as a responsible media organisation to support and contribute to this goal is unwavering. Through initiatives like Mission Swachhta Aur Paani, we are dedicated to promoting mass social awareness programs with a transformative agenda. Network18 will continue to encourage efforts for a Swachh and Swasth Bharat.”

  • To inspire collective responsibility towards clean toilets

    Harpic & News18 collaborate

    By Our Staff

     

    Harpic and News18 Network under their initiative, Mission Swachhta Aur Paani, unveiled a cause awareness film to encourage “collective responsibility towards toilets”.

     

    Said Saurabh Jain, Regional Marketing Director- Hygiene, South Asia at Reckitt: “Toilet habits are still evolving in our country, and brand Harpic has strived for access to clean and hygienic toilets, is taking up the challenging task of starting this conversation among Indians. Together with our partners, we are helping people adopt better sanitation and practice good hygiene habits. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this cause-driven awareness film will inspire people to embrace appropriate toilet behaviour that is critical to the growth of our nation.”

     

    Added Sidharth Saini, SVP & Head of Marketing Content & Operations, News18 Studios: “As India achieves significant strides in universal sanitation coverage, News18 Network is dedicated to driving on-ground action through Mission Swachhta Aur Paani to promote the adoption of appropriate toilet behaviour. This film, symbolizing Mahatma Gandhi’s ideals, serves as a powerful call for collective responsibility in championing cleanliness. It marks a transformative moment where the film becomes a beacon, propelling conversations on cleanliness, sanitation, and hygiene to the forefront of our public discourse.”

     

  • Appoints Jasmine Sachdeva and Dipika Bhasin

    Wavemaker India bolsters its north leadership team

    By Our Staff

     

    Dipika Bhasin
    Dipika Bhasin
    Jasmine Sachdeva
    Jasmine Sachdeva

    Wavemaker India has announced key appointments to further strengthen its North India leadership team. The agency has appointed Jasmine Sachdeva as Managing Partner and Dipika Bhasin as Head for Team Reckitt. Sachdeva joins Wavemaker from Zenith, but she has also spent a number of years in GroupM in the past. For Bhasin, on the other hand, this is the first stint in a GroupM agency. She was last with the Dentsu networ.

     

    In their new roles, both will be reporting to Shekhar Banerjee, Chief Client Officer and Office Head – West, North & East, Wavemaker India.

     

    Said Ajay Gupte, CEO – South Asia, Wavemaker: “Wavemaker India is currently on a strong growth trajectory. Our goal is to drive positive provocation within the industry and continue to expand our reach across the landscape. I am delighted to welcome two highly experienced leaders to take on critical roles within the organization and drive further growth. Their unwavering focus on clients and people development is truly commendable.”

     

    Added Banerjee: “I am excited to welcome Jasmine and Dipika to the Wavemaker family. Their impressive industry experience and diverse skill sets make them a valuable addition to our organization. We are confident that their expertise will contribute significantly to our ongoing efforts to drive innovation, excellence, and transformation for our clients. We look forward to achieving great success together.”

     

  • Rope in Ayushmann Khurrana as campaign ambassador

    NDTV and Dettol unveil 10th season of public health campaign

    By Our Staff

     

    NDTV, in partnership with Dettol, is back with the 10th season of ‘Banega Swasth India’, public health campaign. This milestone period marks a decade of unwavering commitment to promote health, wellness, and unity across India.

     

    In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to action to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also look forward to Dus Kadam – the emerging challenges that the campaign aims to address.

     

    Said Sanjay Pugalia, CEO & Editor in Chief, AMG Media Network, Director, NDTV Limited: “With this triumphant season 10 of Dettol Banega Swasth India we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

     

    Added Kris Licht, Chief Executive Officer, Reckitt: “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.”

     

  • To achieve Net Zero Diarrhoeal Deaths among under-5 children in Uttar Pradesh

    Reckitt launches Phase 2 of Dettol Diarrhoea

    By Our Staff

     

    Reckitt, the consumer health and hygiene company, has launched the second phase of ‘Dettol Diarrhoea Net Zero’, with the aim to save 100,000 lives. This programme has been working towards achieving Net Zero Diarrhoeal preventable deaths among under-5 children in Uttar Pradesh. Based on the WHO seven-point plan, the program focuses on raising community awareness and education on prevention, promotion and treatment of diarrhoea in the 25 districts of the state.

     

    Said Gaurav Jain, Executive Vice President, Reckitt – South Asia: “Uttar Pradesh’s consistent commitment to strengthen its economy by boosting its healthcare inspires us to accomplish more in the state every day. Reckitt has worked with students, teachers, parents, and communities to improve their overall health and well-being over the last eight years, impacting the lives of nearly ten million children. The success of the Diarrhoea Net Zero program in 13 districts has encouraged us to extend our resources and we are thrilled to take the program to 25 districts of the state, ensuring zero diarrhoeal deaths among children under the age of five. With support from the Government of Uttar Pradesh, we will gain momentum and work diligently to create a healthier and brighter future for the children.”

     

  • The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X

    Reckitt consolidates with Dentsu X, assigns digital mandate as well

    By Our Staf

     

    Reckitt India has consolidated the entire media mandate including strategy and planning across offline and digital with Dentsu X. Dentsu X has been handing the offline media mandate for Reckitt India since 2020. The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X.

     

    Speaking on the win, Divya Karani, South Asia Media CEO, Dentsu commented: “This win certainly reflects our client’s confidence in Dentsu’s ability to make a meaningful difference to their businesses.”

     

    Added Roopam Garg, Chief Executive Officer, Dentsu X: “Reckitt has been an absolute delight to work with. This long-term partnership underlines Reckitt’s confidence in our expertise and we look forward to working with the brand on driving consumer centricity and innovations. With a distinct viewpoint on the evolving communication landscape, Dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience.”

     

    Said Gaurav Jain, Senior VP, South Asia, Reckitt: “We’re excited to expand our relationship with Dentsu X. They understand our brand, our vision and our way of working. We are confident that Dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives.”

  • Focuses on women who push their boundaries to achieve their dreams

    McCann films new campaign for Moov

    By Our Staff

     

    Moov, tpain relief creahe m brand, launched its new campaign- ‘Zindagi Ke Beech Dard Na Aaye.’ The two films for the two brand variants – Moov and Moov Strong aim to inspire women across ages to pursue their dreams and aspirations where body pain will not be a deterrent in any way.

     

    Said Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt: “Since its launch, Moov ads have been focused on women who would stop at nothing, no matter what challenges or pain they encounter in their path to reach and fulfil their ambitions. This campaign yet again is a celebration of women and families who stand by each other and come back ‘Strong’er despite any hurdles that they may face. While our products can be effectively used by any individual experiencing pain, our ads in a small way pay a tribute to all those women who constantly do that extra bit to make their own dreams and the dreams of their loved ones come true.”

     

    Added Kapil Batra, Creative Head, Delhi, McCann Worldgroup: “Moov has always believed that pain should never come in the way of our pursuits. Continuing with this thought, our new campaign is an ode to today’s woman, who would like to chase goals come what may. The two stories capture this and shows how Moov enables our women protagonists to live their life just the way they want to, i.e. being unstoppable.”