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Tag: Shyam Motwani

  • This campaign features mommy influencers sharing their perspective on home safety

    Godrej Locks unveils digital campaign on eve of Child Safety Week

    By A Correspondent

     

    On the occasion of Child Safety Week which ended yesterday (June 9), Godrej Locking Solutions and Systems, (GLSS), as part of its Har Ghar Surakshit initiative, unveiled a digital campaign to raise awareness of child safety, the risks faced by children at homes and how they can be prevented.

     

    Commenting on the campaign, Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking Solutions and Systems, said: “With 64 per cent Indians not equipped to handle home safety threats as per our Har Ghar Surakshit 2018 report, Godrej Locks is committed to endorsing home safety. This includes not just promoting physically safe homes, but also the need to adopt practices which make homes risk free for all age groups including kids. Child safety, be at homes or outside, is one cause for which we need a lot of conversations to take place. At home, parents should create an environment free of hazards and upgrade homes by looking at different risks of different age groups. Through this digital campaign, we are trying to create awareness of the risks within homes and sensitizing parents on preventive measures to avoid them.

     

     

  • The video is part of a nation-wide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them

    Godrej unveils innovative campaign #HowSafeAreYou

     

     

    Godrej Locking Solutions and Systems launched a digital campaign #HowSafeAreYou to create awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.

    The digital video starts with a message “We care for your safety. So, we spoke to reformed robbers.” It captures interviews of three reformed robbers who have committed about 100 robberies each and served sentences for the same. In the three videos, these reformed robbers explain the modus operandi of robberies, as well as narrate incidences from their past.

    Commenting on the launch of the campaign, ShyamMotwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said, “One of the primary rules of defense is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi.”

    As part of its consumer awareness drive, Godrej Locks decided to interview three real robbers who have served sentences for multiple robbery and theft cases and are now reformed. These videos go beyond giving consumers insights into what deters a robber from attacking your home and breaks a few myths too.

    “While the police and government have been trying their best to curtail crimes, it is equally the responsibility of the citizens to help police curb crime as well as take appropriate measures to prevent them. With this digital video, we are creating awareness in the minds of the citizens and helping them stay safe.”

  • The video is part of a nationwide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them

    Godrej unveils innovative campaign #HowSafeAreYou

    By A Correspondent

     

    Godrej Locking Solutions and Systems has launched a digital campaign #HowSafeAreYou to create awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.

     

    Commenting on the launch of the campaign, Shyam Motwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said: “One of the primary rules of defence is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi.”

     

    The video is part of a nationwide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them. The video was released on YouTube and prominent social media channels as it is the most powerful medium to reach out to the audience.