By A Correspondent
Godrej Interio launched its latest TV campaign ‘Everyday Made Beautiful’. The commercials reinforce the core brand strength of innovative design and seek to give it a meaningful role.
The film conceptualised by Law & Kenneth Saatchi & Saatchi showcases Godrej Interio’s commitment to innovation that transforms our lives. Shot with couples playing protagonists of the film, the concept brings out an intimate connection that we have with our home furniture and its importance in carrying out day-to-day activities.
Commenting on the occasion, Bedraj Tripathy, Head, Integrated Marketing Godrej Interio, said, “Everyday Made Beautiful’ is a campaign that strengthens our promised to brighten our consumers daily lives through design led innovative furniture. The two commercials are based on core values, one from a societal perspective; showcasing the changing role of women and second the innovations from Godrej Interio that transforms and helps users in their daily livingâ€.