By A Correspondent
Fossil has launched its first ever TV commercial in India to announce the launch of its Gen 3 Smartwatches. Brand ambassadors Varun Dhawan and Shruti Haasan are seen promoting the brand together in the film.
Conceptualised by Mullen Lintas, the films are directed by Tejal Patni with Prasad Naik creating magic with the stills.
Commenting on launch of Fossil’s first ever TVC, Johnson Verghese, VP, Managing Director, Fossil India said: “We are currently going through an exciting phase of growth. For the first ever time we have had the opportunity to associate with Bollywood celebrities like Varun and Shruti to help us narrate our story. The launch of Fossil Q Smartwatches represents the next generation of timepieces; through this launch we hope to push boundaries to include the next gen shopper! Fossil Q comes with a unique advantage of seamlessly merging the best of both worlds – fashion and technology. We are thrilled that the TVC has successfully managed to capture this essence. The brand ambassadors complement Fossil’s legacy and brand ethos of timeless style, authentic inspiration and spontaneous creativity. We look forward to a meaningful journey with them.â€