MxMIndia

Tag: Fossil India

  • The brand has launched TVCs to kickstart the campaign

    Varun Dhawan and Fatima Sana Shaikh extend Fossil’s brand message to the masses

    By A Correspondent

     

    Fossil has launched its debut ad campaign featuring Varun Dhawan and Fatima Sana Shaikh. The campaign marks the launch of Fossil’s latest fall collection across all Fossil retail stores, Shoppers Stop, Lifestyle, dealer networks and e-comm partners.

     

    Speaking on the new campaign, Johnson Verghese,  MD, Fossil India commented: “Our latest campaign focuses on the new collection of watches inspired by the Fall elements. We welcome a new era of modern vintage, packed with an uplifting authentic style. We aim to reinforce brand recall and drive engagement with our audience while establishing the new collection. Our brand ambassadors highlight the Fossil brand ethos with their vivacious energy and we are confident that they will inspire a new generation of watch-wearers.”

     

     

  • Brand ambassadors Varun Dhawan and Shruti Haasan captivate with fun banter

    Fossil launches its maiden TVC in India

    By A Correspondent

     

    Fossil has launched its first ever TV commercial in India to announce the launch of its Gen 3 Smartwatches. Brand ambassadors Varun Dhawan and Shruti Haasan are seen promoting the brand together in the film.

     

    Conceptualised by Mullen Lintas, the films are directed by Tejal Patni with Prasad Naik creating magic with the stills.

     

    Commenting on launch of Fossil’s first ever TVC, Johnson Verghese, VP, Managing Director, Fossil India said: “We are currently going through an exciting phase of growth. For the first ever time we have had the opportunity to associate with Bollywood celebrities like Varun and Shruti to help us narrate our story. The launch of Fossil Q Smartwatches represents the next generation of timepieces; through this launch we hope to push boundaries to include the next gen shopper! Fossil Q comes with a unique advantage of seamlessly merging the best of both worlds – fashion and technology. We are thrilled that the TVC has successfully managed to capture this essence. The brand ambassadors complement Fossil’s legacy and brand ethos of timeless style, authentic inspiration and spontaneous creativity. We look forward to a meaningful journey with them.”

     

     

  • In India, Fossil India Pvt. Ltd. is set-up as a 100% subsidiary of Fossil Group Inc. to sell the products in its portfolio

    Mullen Lintas bags creative duties of Fossil

     

     

    Fossil India has appointed Mullen Lintas as its advertising agency partner on its range of watches and accessories in India. Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India.

     

    Kishore Subramanian

    Commenting on the win, Kishore Subramanian, Executive Director – Mullen Lintas said: “We are very excited with this win. Fossil is a legendary American lifestyle brand that seamlessly fuses smart functionality with its vintage/classic fashion sensibilities, thus creating a niche in India. Mullen Lintas team will further add fuel to their marketing initiatives and help launch their Gen 3 Smartwatches in the country, and take the brand to the next level of growth.”

     

    Johnson Verghese

    Added Johnson Verghese, VP, Managing Director, Fossil India: “We are happy to bring on board Mullen Lintas to drive the creative mandate for Fossil. It is the first time we have embarked on a marketing campaign of this magnitude. We were happy to associate with the passionate team at Mullen Lintas. They demonstrated in-depth knowledge of the brand and were quick to understand and align with the brand philosophy. The aim is to co-create content to drive brand awareness around Fossil and its latest range of connected timepieces. We look forward to an interesting and insightful journey ahead.”

     

     

  • The celebrity duo to feature in Fossil’s first ever multimedia campaign in India – FossilFirsts

    Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

    By A Correspondent

     

    Fossil has announced Bollywood actors Varun Dhawan and Shruti Haasan as its brand ambassadors. The two will feature in the brand’s first ever multimedia campaign launching throughout India by the end of the year.

     

    Speaking on the arrangement, Johnson Verghese, Managing Director, Fossil India said:“We are very excited to partner with young, refreshing talents like Varun and Shruti. They not only represent the next generation of Fossil fans, they also personify a rare blend of talent, class, intelligence and popularity.”