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Tag: Shruti Haasan

  • The campaign features Ravi Shastri, Mithila Palkar, Dhruv Sehgal, and Shruti Haasan

    Lowe Lintas creates buzz for Cleartrip

    By Our Staff

     

    Cleartrip, the online travel platform, has launched a campaign to announce the Cleartrip Big Travel Sale. The campaign has been created by Lowe Lintas. It has roped in Ravi Shastri (his first-ever brand endorsement), Mithila Palkar and Dhruv Sehgal from Little Things drama series, and actor Shruti Haasan for its latest ad campaign films. Cleartrip has rolled out three films promoting each sale across domestic flights, hotels, and international flights.

     

    Speaking on the sale, Kunal Dubey, CMO at Cleartrip, said: “We’re thrilled to launch the Big Travel Sale with the best summer deals for everyone who is looking to satiate their wanderlust this season. We understand the two-year pent-up wait to plan a perfect summer getaway, and we’re set to sweeten the experience with massive deals on international flights, domestic flights, and domestic hotels. Our latest campaign will resonate with travelers who regret missing out on the opportunity to book a great travel deal and encourage customers to go ahead and book that holiday. This is an exciting time for our customers and for us. Let the travel season begin!”

     

     

  • The new campaign demonstrates how Crizal lenses offer a clear vision to its patrons

    Shruti Haasan and Arjun Kapoor promote new eyewear offering from Essilor

    By A Correspondent

     

    Essilor has unveiled a new brand campaign for its Crizal brand of lenses titled ‘Clearly the Best’. Starring Shruti Haasan and Arjun Kapoor, the new campaign demonstrates how Crizal lenses offer a clear vision to its patrons.

     

    Said Ramachandran P, COO, Essilor India: “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight. And when it comes to Crizal, we  deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents the youthful India and at the same time appreciate quality of eye care.”

     

     

  • Brand ambassadors Varun Dhawan and Shruti Haasan captivate with fun banter

    Fossil launches its maiden TVC in India

    By A Correspondent

     

    Fossil has launched its first ever TV commercial in India to announce the launch of its Gen 3 Smartwatches. Brand ambassadors Varun Dhawan and Shruti Haasan are seen promoting the brand together in the film.

     

    Conceptualised by Mullen Lintas, the films are directed by Tejal Patni with Prasad Naik creating magic with the stills.

     

    Commenting on launch of Fossil’s first ever TVC, Johnson Verghese, VP, Managing Director, Fossil India said: “We are currently going through an exciting phase of growth. For the first ever time we have had the opportunity to associate with Bollywood celebrities like Varun and Shruti to help us narrate our story. The launch of Fossil Q Smartwatches represents the next generation of timepieces; through this launch we hope to push boundaries to include the next gen shopper! Fossil Q comes with a unique advantage of seamlessly merging the best of both worlds – fashion and technology. We are thrilled that the TVC has successfully managed to capture this essence. The brand ambassadors complement Fossil’s legacy and brand ethos of timeless style, authentic inspiration and spontaneous creativity. We look forward to a meaningful journey with them.”

     

     

  • The celebrity duo to feature in Fossil’s first ever multimedia campaign in India – FossilFirsts

    Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

    By A Correspondent

     

    Fossil has announced Bollywood actors Varun Dhawan and Shruti Haasan as its brand ambassadors. The two will feature in the brand’s first ever multimedia campaign launching throughout India by the end of the year.

     

    Speaking on the arrangement, Johnson Verghese, Managing Director, Fossil India said:“We are very excited to partner with young, refreshing talents like Varun and Shruti. They not only represent the next generation of Fossil fans, they also personify a rare blend of talent, class, intelligence and popularity.”

  • This association will leverage the versatility and youthfulness of both stars

    Shahid Kapoor and Shruti Haasan appointed brand ambassadors for Flite

    By A Correspondent

     

    Relaxo Footwears Ltd has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its brand Flite. This association will leverage the versatility and youthfulness of both stars, as they represent the underlying brand promise of Flite: Fashion & Style, notes a communique.

     

    Speaking on the association, Gaurav Dua, Director, Relaxo Footwears Ltd said: “We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. They are youthful and reflect freshness andstyle, attributes that fit the brand persona well.”

     

  • Shruti Haasan takes on the challenge of music trio Shankar, Ehsaan and Loy

    Nestle India unveils latest campaign for Munch

    By A Correspondent

     

    Nestlé India’s latest advertising and marketing campaign Crunchilicious Munch marks the celebration of renovation of the wafer brand. While retaining its signature crunch, Munch has undergone a product renovation in recipe and process. To mark this renovation, a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the musical trio of Shankar, Ehsaan and Loy.

     

    With the launch of the new product, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with Munch’, when Shruti takes on the challenge, leading to the creation of foot thumping music.”

     

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with Munch, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan also shared her experience saying: “I am thrilled on being associated with an iconic brand like Munch and thoroughly enjoyed shooting the TVC and relishing the delicious new Munch.”

     

  • India's first cookie manufacturer, lays out road map to expand reach and widen consumer base

    Shruti Haasan to lend her charm as brand ambassador of UNIBIC

    By A Correspondent

     

    UNIBIC Foods has announced Shruti Hassan as its brand ambassador. She will be seen in UNIBIC’s new television commercials that have gone on air across South India, on UNIBIC’s YouTube channel and social media assets. With this association, UNIBIC aims to further strengthen their position in target markets across South India and aggressively expand into new markets in the west and north.

     

    Nikhil Sen, Managing Director, UNIBIC, said, “UNIBIC’s vision is to bring unique, premium products to the Indian market at prices that are affordable to our consumers. We have also been the innovators and the first ones to bring many unique products like Scotch Finger and center filled choco cookies to the Indian market. Our brand stands out in the market because of its great taste as well as its premium and international imagery. In this context, we feel that Shruti Haasan is a great fit to be the UNIBIC brand ambassador. She is a youth icon and embodies many of the same characteristics that are core to our brand.”

     

    Shruti Hassan, said, “I am glad to be able to share the UNIBIC story, on their behalf. Cookies, when made just right, are the perfect indulgence whether it is at the end of a long day or when you need a tasty snack. They are original in their offering which is what makes UNIBIC different and in effect stand out.”

     

    The UNIBIC TVCs featuring Shruti Haasan, have been conceived and shot like musicals. 3 completely different sound tracks set the mood to take the viewer into 3 different worlds of UNIBIC. The sets have been inspired by Broadway musicals and Shruti’s dance expertise, comes through beautifully in each film. Each film ends with UNIBIC’s promise of taste and quality, as Shruti calls out the brand tagline, ‘Bicalicious’.

     

  • Shruti Haasan will to help drive brand's digital and online fashion campaigns

    American Swan signs up actress Shruti Haasan as its digital Brand Ambassador

    By A Correspondent

     

    Global fashion and lifestyle brand American Swan(www.americanswan.com) has announced its association with Shruti Haasan as their digital brand ambassador. The design concept of American Swan collection is aimed at the fashion-forward youth offering a range of authentic smart casuals to people who seek an aspirational, glamorous yet restrained lifestyle. Earlier last month the brand had roped in India’s upcoming cricketer Unmukt Chand to celebrate its “Young Achievers” campaign and this association further reinforces the brand’s ethos in the direction.

     

    Speaking about the association, Anurag Rajpal, Director and CEO, American Swan said, “We at American Swan believe we have our finger on the pulse of the fashion conscious youth and our Spring Summer collection offers international styling & trends. We are confident that with this association American Swan will be seen as a brand that celebrates the dreams and aspirations of the youth.”

     

    Mr Rajpal further elucidated, “We aim for a differentiation through our brand relevance & positioning: To offer affordable luxury to an aspiration-led audience that seeks International quality & fashion. While the e-commerce space in India is defined by deals & discounts, we believe in wooing customers with ‘True Value’: to offer trending fashion and top-notch products at affordable pricing.”

     

    On the occasion, Ms Haasan added, “I am delighted to be collaborating with American Swan and I personally relate to the brand and their collections as they suit my style sensibility. I am confident that the brand will make a mark in the fashion and retail space.”

     

    American Swan is a part of The American Swan Lifestyle Company (www.taslc.com), a dynamic Fashion & Apparel Lifestyle Company.

     

    To enhance the brand’s reach, American Swan has spread its wings and the merchandise is also available on other leading e-commerce sites including Jabong, Myntra, Flipkart, Pepperfry, Yebhi, HomeShop18 and select leading MBOs across the country.