By A Correspondent
Flipkart has launched its latest campaign that reinforces its claim to be the preferred destination for any kind of shopper, from celebrity fashion lovers or brand enthusiasts or exclusive fashion lovers etc.
Speaking on the campaign, Shoumyan Biswas, Head of Marketing, Flipkart said:“Flipkart is the leader for fashion in the ecommerce space and our vision is to be India’s most preferred destination for trendy and affordable fashion. We have worked on this vision for past one year and delivered campaigns like ‘If it’s trendy, it’s on Flipkart’ and ‘Be trendy. Always.’ which has given us phenomenal business results. On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from Fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign ‘The best way to look your best’ is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.â€