MxMIndia

Tag: flipkart

  • A series of four films has been created by Leo Burnett

    Flipkart launches campaign

    Flipkart, e-commerce marketplace, has launched a campaign of four films featuring Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman.

    Speaking about the new campaign, Pratik Shetty, Senior Director – Marketing and Media, Flipkart, said: “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

    Added Sachin Kamble, Chief Creative Officer, Leo Burnett India: “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

  • Former Actor and now Instagram star Zeenat Aman was the highlight of the day

    Day 2 @ Goafest: Second Half Wrap-Up

    The highlight of second half of Day 2 saw a session titled A Story Of Adaptability: From the Silver Screen to the Mobile Screen with Zeenat Aman, actor and now an Instagram star speaking with RJ Anmol. There was Knowledge Seminar titled Marketing Adaptability: Blending Traditional And New-Age Marketing For Brand Success, featuring Chandan Mukherjee, Director & Executive Vice President at Nestle; Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, Sukhleen Aneja, Chief Executive Officer of The Good Glamm Group, Sandeep Karwa, Vice President, Monetization at Flipkart and Zairus Master, Chief Business Officer at Honasa Consumer Ltd. Conducting the discussion was Delshad Irani, Editor of Storyboard 18.

    A masterclass by Flipkart Ads on the topic Flipkart IRIS: Winning the e-commerce game with deep analytics was conducted, followed by another by Spotify’s Shraddha Shetty. Another masterclass was conducgted by D&AD with Paul Drake, introduced ‘Win One, Teach One’ at the Trend Immersion Workshop, which emphasised on nurturing new talent in the creative industry through initiatives like D&AD New Blood and D&AD Shift. Notably, 270 Shifters have completed the program, with 72% now employed in creative roles across sectors. Drake explored trends like ‘Pay It Forward’, ‘Open Source Casting’, and ‘Ownable Iconicity’, highlighting the ‘Awe Economy’ and extreme responses as key drivers. He quoted Arthur Schopenhauer on stress innovative thinking and discussed distinguishing between trends and fads, showcasing examples like Pokemon Go and Fortnite. Participants engaged in interactive activities and viewed videos like Pharrell Williams’ ‘Cash In Cash Out’ to learn about trend applications. The workshop emphasised humour, awe, and authenticity while prioritising the product. Overall, it emphasised innovative thinking and strategic foresight in navigating trends within the creative industry.

    Another highlight of the evening was Advertising Rocks!; a musical contest that offers a platform for the advertising, media and marketing fraternity to showcase their musical talents. Stealing the show in first place in the Solo – Indian and Solo – International category were Nishant Patil from Logicserve Digital Pvt. Ltd., and Bodhisattwa Banerjee from VML India, respectively.

  • Dons 3 avatars – pilot, darbaan and a traveller – for the new ad film

    Cleartrip ad with MSD

    Cleartrip, the online travel company now part of Flipkart, has a got a new brand ambassador for their latest ad film – Mahendra Singh Dhoni. Well, we know that. Now, the all-new endorser is starring in the travel site’s ads – donning three avatars – pilot, security person and a traveller. We are referring to MS Dhoni of course.

    Said Prahlad Krishnamurthi, Chief Business Officer,  Cleartrip: “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”

  • In the second edition of its marquee travel event, #NationOnVacation

    Cleartrip urges travellers to book in advance in new campaign

    Cleartrip, now a Flipkart Company, has launched a campaign urging travellers to book in advance.

    This is the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket.

    Talking about #NationOnVacation, Kunal Dubey, Chief Marketing Officer, Cleartrip said: “Summer is always a period of excitement for travellers across the country. #NationOnVacation was curated and created last year to make travel more accessible, easy and convenient for anyone considering a vacation. This year, we at Cleartrip are set to elevate the travel experience for users across the board. Be it Srinagar, Goa, Jaipur, Bagdogra, Kochi, Bangkok, Singapore, Denpasar, Toronto or London, Cleartrip is committed to providing travellers unparalleled offerings to make their dream summer vacation memorable.”

  • Campaign by Tilt Brand Solution

    Sara Khan features in Shopsy TVC

    Shopsy by Flipkart, hypervalue e-commerce platform, has released its brand new campaign with Sara Ali Khan to announce the launch of the Grand Shopsy Mela, its biggest sale event of the year (from March 12 to 17).

    Commenting on the campaign, Kapil Thirani, Head of Shopsy, Flipkart, said: “At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice.”

    Added Adarsh Atal, Chief Creative Officer, Tilt Brand Solution: “For the Grand Shopsy Mela campaign, we wanted to focus on consumers who shop for everyone in the house and make their families happy with the purchases they make with grand deals. The Grand Shopsy Mela is a quintessential family event, and Shopsy offers something for everyone at great value during this sale. This campaign shows Sara Ali Khan – the family’s shopper getting undiluted expressions of both admiration and applause because she is able to get great products at an affordable price that brings joy to everyone in her family.”

  • Campaign spotlights seller success stories

    Flipkart launches 4 new ad films

    By Our Staff

     

    Flipkart has launched a series of new ad films as part of the second phase of its ‘Kuch Khaas Kamao’ campaign for sellers on its marketplace.

     

    Said Rakesh Krishnan, Vice President and Head of marketplace, at Flipkart: “As a homegrown e-commerce marketplace, we are committed to fostering an environment where the sellers can get an opportunity to make their offerings accessible to customers across the country. Empowering sellers is at the heart of our ‘Kuch Khaas Kamao’ campaign. By leveraging Flipkart Seller Hub, our 1.4 million sellers unlock vast business opportunities and build enduring customer trust. It’s a journey where reliability meets success, creating a win-win for sellers and customers.”

     

     

  • To host "Criteo Commerce Forum"

    Criteo collaborates with Flipkart

    By Our Staff

     

    Criteo, the commerce media company, held its first flagship event “Criteo Commerce Forum”. The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage including Flipkart, Dentsu International, and Omnicom Media Group.

     

    Said Sankalp Mehrotra, Vice President – Monetisation, Flipkart: “Our collaboration with Criteo helps advertisers to prospect, retarget and generate awareness amongst online shoppers. Campaigns across verticals have seen disproportionate gains through better targeting and full funnel measurement at scale.”

     

    Taranjeet Singh, Managing Director, Enterprise, APAC, added: “We’re very excited to welcome our clients and partners to Criteo Commerce Forum for the first time in India. Interacting with various players in advertising, e-commerce, and marketing will further help us understand their key challenges and how we can bring powerful solutions backed by sophisticated AI technology to help them maximize their commerce outcome. The success story with Flipkart showcases the effectiveness of Criteo’s commerce media capabilities that can unlock value for all players in advertising.”

     

  • To improve medicine delivery at your doorstep

    Lowe Lintas campaigns for Flipkart Health+

    By Our Staff

     

    Lowe Lintas Bangalore has recently rolled out its latest campaign for Flipkart Health+.

     

    Sharing her thoughts on the idea behind the new campaign, Sonali Khanna, President and Branch Head, Lowe Lintas Bangalore said: “Since its inception, Flipkart Health+ has consistently prioritised the needs of its customers, placing consumer challenges at the forefront of its approach. Their trailblazing ‘superfast delivery’ feature is one such example of their commitment to customers. While medicines are a serious business, we felt that highlighting critical health scenarios would only create further anxiety. Instead, we decided to convey our message with a lighter touch in order to break clutter; by humorously demonstrating that while somethings in life can take time, delivery of medicines should not.”

     

  • Features Jackie Shroff and Archana Puran Singh

    Flipkart rolls out in new campaign

    By Our Staff

     

    Flipkart has attempted to reinforce its its position as a e-commerce destination with its latest promise of ‘Har need ke liye best deals’. This message has been brought to life in its latest campaign featuring Archana Puran Singh and Jackie Shroff, in a set of two ad films.

     

    Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

     

    Speaking about the new campaign, Dushyanth Jayanty, Vice President, Marketing, Flipkart, said: “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”

     

    Added Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett: “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”

     

  • The occasion: The  ‘Big End of Season Sale’ event, hopes to bring close to 200,000 sellers and more than 10,000 + brands

    Flipkart’s sale promoted on Times Square, NYC

    By Our Staff

     

    What’s a big bang sale of Indian e-commerce major doing by spending top dollars for a billboard on Times Square. And this is not outside the Times of India building in Mumbai or New Delhi, but the original one in New York City. Why? Well, we don’t know. But it’s all about creating an impact, and we guess the folks in the Bengaluru-headquartered company think this could grab the right eyeballs.

     

    The occasion: The  ‘Big End of Season Sale’ event, hopes to bring close to 200,000 sellers and more than 10,000 + brands The brand: Flipkart Speaking about the event, Abhishek Maloo, Senior Director, Flipkart Fashion said, “At Flipkart, the ‘End of Season Sale’ is truly a festival for us and is an opportunity to bring joy to stakeholders across our ecosystem. This season, the festival is the biggest fashion celebration and we decided to channel this into our advertising endeavours. For the first time ever, we’re extending the shopping euphoria across oceans, all the way to Times Square. Season after season, this event has received immense appreciation from customers across India, unlocking tremendous growth for the sellers and brands on our marketplace. It is our constant endeavour to provide an expansive range of the latest fashion apparel, footwear and accessories, made accessible by a seamless technology-led shopping experience. As India avails best value on the most sought after brands, we intend to enthral shoppers globally with India’s festive fervour.”

     

     

  • High frequency seems to be a substitute for creative content in IPL 2023 advertising, writes Sanjeev Kotnala

    IPL16 ads: They don’t make ’em like it anymore

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaI am a loyal IPL follower, and I watch the match telecast every evening. The quality of telecast and the options for the viewer have increased exponentially. However, that cannot be said for the ads telecast on IPL. Watching them makes me overtly nostalgic. In earlier IPL seasons, the brand and agency people invested much more effort into crafting and developing the advertisements. It is much more about media muscle and frequency than the craft today. Somewhere high frequency seems to be a substitute for creative content.

    IPL 2008, the first edition, had everyone excited. It was expected to become the Super Bowl equivalent for advertising in India. Today, IPL is one of the richest sports leagues, with two months-plus of excitement and engagement, delivering eyeballs and loyal enthusiasts on digital and TV. IPL advertising almost defines the advertising spending trend for the nation. It should be common sense that the brands wanting to exploit the IPL matches across the season need multiple creatives to avoid overexposure and audience apathy. Unfortunately, the advertisements hardly reflect the thinking. The advertisement content and creative lack high engagement. It makes me think- They don’t make them like it anymore.

     

    IPL- everything is not lost.

    A few brands stand out in the scores of brands trying to effectively use the IPL platform across TV, OTT and Digital.

     

    RuPAY

    RuPay, with its UPI plus credit card communication, is an excellent example of focused communication. All three advertisements are interesting and engaging. The ‘Silver Helping Hand’, ‘Catch Expert- Chaos in Museum’, and the ‘Slippery Spy- mole’ are fun to watch and communicate the message.

    Unlike the Tata Tiago example of reasons to go for an E-SUV, which may not be the best and most effective way for the brand. Do people still need reasons to buy an electric vehicle!

     

    DREAM11

    DREAM11 has been consistent through the IPL seasons and has always worked on ‘All will play’. This season is no different. The brand continues the good work. The Bollywood and cricketers’ interactions as opponents in the game are engaging and funny. ‘Lal Singh’, ‘You don’t go for awards’, ‘Dialogue Delivery’, ‘Viral’, ‘All is well’, ‘Duplicate‘, ‘Lagaan’, ‘Riaaz’ and ‘Retake‘ are a few of the ads. Hope to see more situations in the rest of the matches.

     

     

    MYCIRCLE11

    MyCircle11 has also done well with its ‘Second prize 1 crore- toh pehla prize kya hoga‘ communication, continuing the Giant theme and format. However, the situations and the excitement are missing as the idea becomes a prisoner of the format. And for some reason, the 2023 videos are unavailable, and even the site showed Jeeto 1 crore everyday campaign in 2021.

     

    AMAZON

    The ‘Aaj Amazon se kya Khareeda’ series is another set of communication that makes the point while engaging the audience. It slowly builds on categories- the order size and common everyday items.

     

    IPL ADS- ALL-TIME FAVOURITES

    All of us will have different advertisements telecast with IPL seasons as favourites. Here are the ads that stand out. If I have missed some really good ones- do let me know.

     

    VODAFONE ZOOZOO

    The Vodafone ZOOZOO would rank as an all-time favourite of all IPL ads. The way the ads were conceived, executed, released, and the build-up was well planned and executed. In fact, they were produced and timed with the IPL season.

     

    AMAZON CHONKPUR KE CHEETAHS

    My other favourite of mine has been Chonkpur ke Cheetah by Amazon. Even today, in the Amazon ads, telecast on IPL16, the brand is extending the same- similar concepts like A-to-Z, Aapni Dukan, and a platform for everything, including your everyday items. Chonkpur was another instance and example of IPL-specific communication. The slow unveiling of the journey of Chonkpur ke Cheetah was well planned and executed, keeping the excitement high.

     

    CRED – NOT EVERYONE GETS IT.

    When the ‘Cred – Not everyone gets it’ series started, it had a mixed reaction. But, the way the series progressed and the brand kept unleashing fresh creative starring another popular celebrity, it grew on you as an audience. A well-thought-through and executed campaign.

     

    SWIGGY, NO ORDER IS SMALL.

    Swiggy and Zomato both exploited the audience’s interest in watching the telecast. They have offered various schemes to make people order during the matches. However, what stands out are Swiggy ads of ‘No order is small’ and ‘What is the score’. It also introduced the actor who became known as Swiggy Uncle and was featured in many more TV films.

     

    ADD-ON

    Not IPL Ad- but the Kid-adult format by FLIPKART was an engaging experiment killed by overexposure and format constraints.  Another series that was engaging and interesting was Voltas Murthy.

    Similarly, Make My Trip’s consistent use of celebrity Alia, and Ranveer Singh continues to be superbly executed with its own fun quotient while delivering the message. However, that cannot be said for Ranbir Kapoor – Asian Paint ads which lack engagement- proving that consistent use of celebrity is not the solution and the content remains the king.

     

    NET-NET

    Want to associate with IPL and exploit the platform? Then the brand must understand that the ads are the real breaks and the interruption in the audience’s interest. And the season is long, and the media cost is too high to associate. The brand message should be simplified and relayed to the audience through multiple creatives to keep the engagement levels up and excitement with the brand. Do invest in creative development and execution even at the cost of losing out on frequency of exposure. An excellent /Good creative exposed less number of times is a far better proposition than a mediocre/average creative exposed many, many times.

    Just for the suggestion watch this ever favourite ad of mine. Ericsson One Black coffee ad.

     

  • Urge to upgrade to large screen TVs to enjoy ongoing cricketing season

    Flipkart and Shikhar Dhawan team up for new TVC

    By Our Staff

     

    Flipkart has launched its latest advertising campaign ‘Time to Move on and Upgrade with Flipkart!’ featuring Shikhar Dhawan. While focusing on promoting attractive offers on large-screen TVs through sellers during the ongoing cricket season, the campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience. With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.

     

    Jagjeet Harode, Vice President, Large Appliances at Flipkart, said: “The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers’ homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers.”