By Our Staff
Filter Coffee Co (FCC) has secured the digital marketing mandate, which includes social media and e-commerce, for Pantene of Procter & Gamble. The full-service agency is set to take charge of comprehensive responsibilities, managing social media, e-commerce, and content production.
Notes a communique: “After another competitive multi-agency pitch, this collaboration reinforces FCC’s position as a key player working with beauty and skin care brands, promising a journey filled with innovation, flair, and creativity.” Filter Coffee Co is headquartered in Mumbai and is headed by Anuja Deora Sanctis, its founder.