MxMIndia

Tag: Pantene

  • Includes social media and e-commerce

    Filter Coffee bags mandate for Pantene

    By Our Staff

     

    Filter Coffee Co (FCC) has secured the digital marketing mandate, which includes social media and e-commerce, for Pantene of Procter & Gamble.  The full-service agency is set to take charge of comprehensive responsibilities, managing social media, e-commerce, and content production.

     

    Notes a communique: “After another competitive multi-agency pitch, this collaboration reinforces FCC’s position as a key player working with beauty and skin care brands, promising a journey filled with innovation, flair, and creativity.” Filter Coffee Co is headquartered in Mumbai and is headed by Anuja Deora Sanctis, its founder.

     

  • Chillar is a former Miss World

    Manushi Chhillar to be brand ambassador for Pantene

    By Our Staff

     

    Former Miss World and Bollywood actress, Manushi Chhillar has joined Pantene as the new brand ambassador.

     

    Said Deeksha Kakkar, Country Leader, P&G Haircare said: “We are glad to have Manushi Chhillar as the new face of the brand. She is an inspiration for young women everywhere. With Pantene’s proven solutions, our ambition is to help women like her, leave their hair open more freely, without worrying about hairfall. A first-mover in its category for India, our Pantene 2in1 is enriched with Pro-Vitamin B5 and a luscious conditioning formula in one single product. This enables the consumer to access a superior hairfall and dryness solution, while minimizing the hassles of multi-step regimens.”

     

  • She joins as the new face to promote hair-fall-free hair

    Pantene ropes in Kiara Advani

    By Our Staff

    Pantene has launched its new campaign with actor Kiara Advani. The latest commercial highlights the concerns young girls face around hair fall causing them to tie their hair.

    Added Binu Ninan, Country Leader, P&G Haircare: “We spoke to women across the country and their number one concern for their hair continues to be hair fall, making them keep their hair tied up and unable to flaunt them. With Pantene’s proven solutions, our ambition is that women can leave their hair open more freely, without worrying about hair fall. We are glad to have Kiara Advani on board, who is a role model for young women everywhere.”

     

     

  • Pantene's new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days

    Priyanka Chopra reveals hair secrets in Pantene’s latest campaign

    By A Correspondent

     

    Leading haircare brand Pantene, has launched a new and improved formula with new brand ambassador Priyanka Chopra. This marks the brand’s remarkable breakthrough in about 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

     

    The international superstar recently took the nation by surprise by revealing that she was no longer going to just wash her hair again, as she explained, “I learnt that with the new Pantene, you don’t just wash your hair, you strengthen it!” She went on to reveal that’s why Pantene is more than just a shampoo and can give you thicker, stronger hair in just 14 days.

     

    Further commenting on this she said, “A good head of hair can be a real confidence booster. Ever notice how when you have a good hair day, it makes you feel so much better about yourself.  Good hair days are a direct result of great choices when it comes to your hair care routine. I have a hectic schedule and my hair goes through a lot so I need a great shampoo and conditioner that works daily on strengthening my hair and making it feel great and manageable without weighing it down.  That’s what the New Pantene with its Pro-V formula and goodness of oils delivers all of that or me… fast and easy!”

     

  • The actor becomes the first Indian actress to be announced Global Brand Ambassador for Pantene

    Priyanka Chopra is Pantene’s new global brand ambassador

    By A Correspondent

     

    Hair care brand Pantene has appointed actor Priyanka Chopra as its new global brand ambassador. Joining an esteemed roster of celebrities such as Selena Gomez, Ellie Goulding, Gisele Bundchen, Priyanka will be the first Indian actor to represent the brand globally.

     

    Commenting on her association with the brand, Chopra said “I’m excited to come on board as the new Global Ambassador for Pantene. Inner Strength is as important for hair as it is for life.”

     

    The actor will be the face of Pantene’s new campaign celebrating the brand’s new formula that claims to make hair thicker and stronger in just 14 days.

     

  • Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users

    Saavn launches new ad platform

    By A Correspondent

     

    Indian music service Saavn has announced the launch of its new advertisement platform, Impact. This platform enables brands to identify, connect and engage with its 10.5 million users in India and across the globe.

     

    Impact is an innovative approach to digital and mobile advertising that gives brands 100 percent share-of-voice. Using Impact, brands get complete and exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time period. These include Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio. Impact is a powerful model that allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

     

    “In India, we all know that music plays an integral and meaningful part in every individual’s life. Impact is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience,” Vinodh Bhat, co-founder and CEO of Saavn, said. “The Saavn Impact model is based around engagement, curation and social sharing rather than the archaic click-through. Brands are able to measure ROI in meaningful ways, such as increases in perception, awareness, recall and purchase intent. The byproduct of our strong focus on the consumer experience is helping brands grow their businesses.”

     

    Some of the major brands utilizing Saavn to reach million of engaged users in India include: Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen, MakeMyTrip, Max NewYork Life, Google Plus, Nokia, Vanish, Groupon, Intel and several others.

     

    Saavn delivers a comprehensive catalogue of Bollywood, Indian and regional South Asian music, licensed from more than 200 content providers. Saavn users can search, browse, and play a catalog of more than 1 million tracks; create and save their own playlists; and share their music tastes seamlessly via Facebook.