By A Correspondent
Pune-based Elephant Design has done the naming, brand identity, visual language and look-and-feel of all interfaces for Tata CLiQ, the Tata Industries-incubated e-commerce business venture that was unveiled on Tuesday.
Tata CLiQ will open to consumers on May 27 across its website, mobile site and mobile apps, the company said in a statement. At launch, Tata CLiQ will offer consumers apparel, electronics and footwear products. Over the next few months, it plans to expand by adding more categories, brands and features.
“Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The ‘Q’ in the logo represents a magnifying glass—a visual representation of the brand’s focus on curating only the best brands and products,†said Ashutosh Pandey, chief executive officer (CEO), Tata CLiQ.