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Tag: Tata CLiQ

  • Presents ‘Time to Heal' in collaboration with multimedia artists

    Tata Cliq Luxury launches video with message of hope

    By Our Staff

     

    Tata CLiQ Luxury has released a video series called ‘Time to Heal’ across its marketing platforms, in partnership with social media creators. The videos drive messages of hope, resilience, and strength, encouraging people to take a pause and take some time to heal.

     

    The series, consisting of six videos, combines spoken verse with creative visuals to create a personal, reflective, and hopeful piece. Kalki Koechlin, Lisa Ray, Gurmehar Kaur, Ankur Tewari, Prabh Deep, and Siddharth Dhanvant Shanghvi are among the creators who wrote and narrated each verse. Visuals have been created in collaboration with visual artist, Gaurav Ogale.

     

    Said Gitanjali Saxena, Business Head – Global Luxury at Tata CLiQ Luxury: “At Tata CLiQ Luxury, we focus on mental vulnerability. We wanted to create a campaign that resonates with our consumer’s current sentiments, reassuring them of a world that is more tranquil and calm within all the chaos caused due to uncertain times. ‘Time to Heal’ is a manifestation of our commitment to community healing.”

     

  • Casts KJo and Twinkle Khanna – the first time the pair to be seen onscreen

    Mullen Lintas films for Tata Cliq’s summer campaign

    By Our Staff

     

    Tata Cliq, the Tata group’s premium products e-commerce offering, has launches a multi-film campaign to promote its offerings in home appliances and fashion categories. Conceived by Mullen Lintas Mumbai, the integrated campaign features celebrities Karan Johar and Twinkle Khanna.

    Said Kishore Mardikar, Chief Marketing Officer, Tata Cliq: “Using a never-seen-before pair of Karan and Twinkle provided a clear differentiation for the brand. The witty banter between the duo will surely keep the audience engaged and entertained.”

    Added Garima Khandelwal and Azazul Haque, Chief Creative Officers, Mullen Lintas: “In the Cliq summer campaign, we see a celebrity pair that stands out from the usual couple chemistry we see in advertising. Having BFF’s roasting each other, the brand gets scale and flavour to stand out from the competition. Keeping 15 secs as a format a snackable content with banter between the endorsers, we borrowed from their real-life chemistry and made the category the third character in their conversation. The intent is to “Cliq” with the TG the brand is targeting, by standing out with this tonality, pushed to make it savage and in turn make Cliq an upgrade story, the urgency to get with it. The communication has a distinct look and language, we in fact brought the hyper-real sitcom vibe to the communication and we are very excited with the chatter about all these elements that make the campaign.”

     

     

  • It installed large billboards at high traffic junctions in Mumbai and Gurugram

    Kinetic India executes outdoor campaign for Tata Cliq

    By A Correspondent

     

    Understanding the need to increase awareness of Tata Cliq with the objective to strengthen its connect in the market, Kinetic India adopted a simple communication approach that created good visibility for the brand. It installed super-large billboards at high traffic junctions in Mumbai and Gurgaon that created a huge impact.

     

    Said Kishore Mardikar, Chief Marketing Officer, Tata Cliq: “The smart / connected homes industry is witnessing a rapid growth in the Indian market. IT hubs and HNWIs were the initial adapters of this change however, today almost every household in metro cities has at least two-three smart appliances. However, majority of Tier 1 and 2 cities feel that converting their home into smart home will be an expensive affair. Being the first e-commerce website in India to have introduced Connected Homes as a category, our endeavour is to create awareness amongst our patrons on the connected home concept and ways to convert their home into smart homes at affordable prices and with least amount of time spent.”

     

    Added Nandini Nayyar, Regional Head-West, Kinetic: “From being stringent about shopping at a store to moving towards shopping online, the consumer purchase journey has indeed come a long way. With the rapidly increasing competition in the online and digital space, ensuring that your brand has an edge is vital. Thus, mobile marketing combined by smartly positioned OOH helps yield higher results on campaigns.”

     

     

  • The agency will be responsible for the launch and subsequent ongoing digital creative campaigns

    DigitasLBi wins Tata CLiQ’s Digital mandate

    By A Correspondent

     

    DigitasLBi has been appointed as digital creative AoR for Tata Group’s newly launched e-commerce venture, Tata CLiQ which will offer consumers a ‘Phygital’ shopping experience across categories.

     

    The agency will be responsible for the launch and subsequent ongoing digital creative campaigns.

     

    Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com  With a quirky idea like C.A.M.E.L and our authenticity  promise of #SureThing, it was critical that we choose the right partner to help us develop this potentially viral thought in the best way possible. After an extensive pitch process, it was DigitasLBi’s understanding of the space that stood out the most and we are happy to partner them as we embark on an exciting journey with this brand.”

     

    Prithviraj Banerjee, Head of Agency – India, DigitasLBi, commented, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e-commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tata CLiQ will offer customers”.

     

  • It was entrusted with the tasks of the naming, brand identity, visual language and look-and-feel of all interfaces for Tata CLiQ

    Elephant Design develops Tata Unistore identity

    By A Correspondent

     

    Pune-based Elephant Design has done the naming, brand identity, visual language and look-and-feel of all interfaces for Tata CLiQ, the Tata Industries-incubated e-commerce business venture that was unveiled on Tuesday.

     

    Tata CLiQ will open to consumers on May 27 across its website, mobile site and mobile apps, the company said in a statement. At launch, Tata CLiQ will offer consumers apparel, electronics and footwear products. Over the next few months, it plans to expand by adding more categories, brands and features.

     

    “Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The ‘Q’ in the logo represents a magnifying glass—a visual representation of the brand’s focus on curating only the best brands and products,” said Ashutosh Pandey, chief executive officer (CEO), Tata CLiQ.