MxMIndia

Tag: Edelweiss

  • The campaign urges people to take the first step towards making their domestic help financially and socially self-reliant

    Edelweiss’s #HelpYourHelp campaign for domestic helps

    By A Correspondent

     

    Edelweiss Group, one of India’s leading diversified financial services conglomerates, recently announced a public service and awareness initiative, #HelpYourHelp, a platform that helps build awareness and facilitates change for the domestic help community, who have been impacted by Covid-19.

     

    Commenting on the thought behind the campaign, Shabnam Panjwani, Group Head – Marketing & Communications, Edelweiss Group said: “Rising to the needs of the community we operate in and giving back in a meaningful way has been a constant endeavor at Edelweiss.  Moving beyond the  simpler ‘feel good’ & ‘look good’ area, we have attempted to take this initiative into the ‘act good’ space via www.HelpyourHelp.com, enabling all of us to finally walk the talk. It is our hope that if every individual steps up to help this community of helpers in their own lives, it will encourage them to chase their dreams and empower them to truly #BeUnlimited.”

     

     

  • The digital campaign emphasizes on leading a retired life

    Edelweiss urges consumers to #RetireYourWorries

    By A Correspondent

     

    Edelweiss Asset Management Company has launched #RetireYourWorries, a digital campaign which emphasises on leading a retired life.

     

    Speaking about the campaign, Radhika Gupta, CEO of Edelweiss Asset Management Company said: “With this campaign we aim to highlight the reality of today. We want consumers to understand that delaying retirement planning or ignoring it will make survival difficult in your retired years. Investing early with small portions in the right assets as per your age, will help one to retire worry free. As a brand, our communication route has always been simple and clearly highlights the benefit for consumers like our ongoing campaign ‘Advice Zaroori Hai’.”

     

     

  • Edelweiss empathises with this #CanDo belief system and in a gritty, hard hitting campaign – first seen outdoors

    Edelweiss appoints Irrfan Khan as brand ambassador for SME loans

    By A Correspondent

     

    Edelweiss Group has signed actor Irrfan Khan as the voice of the customer for its latest SME Business Loans campaign.

     

    Said Shabnam Panjwani, CMO, Edelweiss Group: “With a credibility that’s hard to rival, IrrfanÂ’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited one that empowers its customers to access a world of unlimited opportunities.”