MxMIndia

Tag: Edelweiss Group

  • The campaign urges people to take the first step towards making their domestic help financially and socially self-reliant

    Edelweiss’s #HelpYourHelp campaign for domestic helps

    By A Correspondent

     

    Edelweiss Group, one of India’s leading diversified financial services conglomerates, recently announced a public service and awareness initiative, #HelpYourHelp, a platform that helps build awareness and facilitates change for the domestic help community, who have been impacted by Covid-19.

     

    Commenting on the thought behind the campaign, Shabnam Panjwani, Group Head – Marketing & Communications, Edelweiss Group said: “Rising to the needs of the community we operate in and giving back in a meaningful way has been a constant endeavor at Edelweiss.  Moving beyond the  simpler ‘feel good’ & ‘look good’ area, we have attempted to take this initiative into the ‘act good’ space via www.HelpyourHelp.com, enabling all of us to finally walk the talk. It is our hope that if every individual steps up to help this community of helpers in their own lives, it will encourage them to chase their dreams and empower them to truly #BeUnlimited.”

     

     

  • The idea was to give life to the creative that would relate to professional sports of the athletes

    Edelweiss rolls out extensive outdoor campaign titled, #BeUnlimited

    By A Correspondent

     

    Edelweiss has unveiled its latest outdoor campaign titled #BeUnlimited.

     

    Commenting on the campaign, Shabnam Panjwani, Head Marketing & Communication, Edelweiss Group said: “The objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss. Every time these athletes play in the world arena, they play as one team, for one country, with one vision. Through this outdoor campaign based on the theme – koi bhi limit, limit nahi hoti Edelweiss salutes the untiring spirit of Team India.”

     

    Added Vijay Jain – Founder & CEO of Head sail Media Services: “Marketing is not always about doing ad extensive campaign, sometimes you must break the shackles, come up with some breakthrough innovative strategy and execution. The future of OOH will be defined by innovations, so we came up with path-breaking innovative campaign. The idea was to give life to the creative that would relate to professional sports of the athletes, innovatively on the billboard. It is delighted to have the opportunity to work with such renowned brand like Edelweiss.”

     

     

  • Edelweiss Tokio Life Insurance has also offered a life Insurance cover of Rs 50 lakh each for the athletes

    Edelweiss Group back Indian contingent to CWG 2018 with #BeUnlimited

    By A Correspondent

     

    The Edelweiss Group has inked a long term partnership with India Olympic Association (IOA) towards sponsorship of the Indian contingent for all games including Commonwealth Games 2018, Asian Games 2018, the Tokyo Olympic Games 2020 and the National Games 2019 and 2020.

     

    The 21st Commonwealth Games being held at Gold Coast Australia will see a total of 71 nations participating in 275 events in 19 sports. The 225 strong Indian contingent sponsored by Edelweiss will be participating in 17 sports.

     

    Edelweiss has launched a campaign saluting the #BeUnlimited spirit of our athletes, aimed at garnering support for Team India. A 360-degree campaign, it will run across print, digital, activations and outdoor media on 54+ TV channels, 250+ PVR cinemas across three weeks.

     

    Commenting on the film, Shabnam Panjwani, Head – Marketing and Communications, Edelweiss Group, said: “Edelweiss has always saluted and supported an athlete’s sheer grit and tireless attitude. We resonate with their constant pursuit of excellence. Truly for them, ‘Koi bhi limit, limit nahi hoti’. Our campaign pays homage to Team India, invites good wishes from cheering fans and aims to popularize all sports as we continue to pitch for India truly becoming a formidable sporting nation!”

     

    Speaking on the campaign, Kapil Mishra, Executive Vice President, Contract Advertising said: “Limits exist only in the mind. Once transcended, there is nothing that humans cannot achieve. Edelweiss believes in being unlimited in every aspect. The fit is natural, the ground common. The campaign thought of ‘Koi bhi limit, limit nahi hoti’ flows naturally. Our stars like Saina, Dipa, Manpreet and Mandeep exemplify the #BeUnlimited belief.”

     

    In addition to the sponsorship, Edelweiss Tokio Life Insurance, the life insurance arm of Edelweiss Group, has offered a life insurance cover of Rs 50 lakh each for the athletes representing India at the 2018 Commonwealth Games.

     

     

  • Edelweiss empathises with this #CanDo belief system and in a gritty, hard hitting campaign – first seen outdoors

    Edelweiss appoints Irrfan Khan as brand ambassador for SME loans

    By A Correspondent

     

    Edelweiss Group has signed actor Irrfan Khan as the voice of the customer for its latest SME Business Loans campaign.

     

    Said Shabnam Panjwani, CMO, Edelweiss Group: “With a credibility that’s hard to rival, IrrfanÂ’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited one that empowers its customers to access a world of unlimited opportunities.”

     

     

  • The campaign celebrates the #SpiritofEntrepreneurship of the new-age Indian entrepreneur and business owners

    Edelweiss appoints Irrfan Khan as its brand ambassador

    By A Correspondent

     

    Edelweiss Group has signed actor Irrfan Khan as the voice of the customer for its latest SME Business Loans campaign.

     

    Said Shabnam Panjwani, CMO, Edelweiss Group: “With a credibility that’s hard to rival, Irrfan’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited – one that empowers its customers to access a world of unlimited opportunities,” adding:  “A self-made man, his connect with masses makes him the opportune voice for the Indian entrepreneur and business owner in the forthcoming Edelweiss Business Loans campaign.”

     

     

  • Edelweiss was announced as the Principal Sponsor of the Indian Olympic team in April this year

    Edelweiss unveils ‪#‎iAmTeamIndia campaign to support Indian Olympic team

    By A Correspondent

     

    Edelweiss Group has launched a campaign to garner support for the Indian team going to Rio Olympics. Edelweiss launched a foot-tapping anthem inspiring people to support the Indian team and has also released an e-book which tells the Indian team to ‘Go fearless, entire India is with you’. This book was handed over to IOA chairman, N Ramachandran and IOA general secretary, Rajeev Mehta by Rashesh Shah, Chairman, Edelweiss Group at the official send-off held in Delhi earlier this month. The #iAmTeamIndia anthem was also released at this ceremony.

     

    Edelweiss was announced as the Principal Sponsor of the Indian Olympic team in April this year. In addition to the sponsorship, Edelweiss offered a life insurance cover of Rs 1 crore each to every athlete representing India at Rio Olympics. This insurance cover was provided by Edelweiss Tokio life insurance, the life insurance joint venture between Edelweiss Group and Tokio Marine Holdings of Japan.

     

    In keeping with its philosophy of offering need based solutions, Edelweiss has made this anthem keeping in mind the needs of athletes – protection and support. Edelweiss believes that while it has taken the first step towards protection with sponsorship and insurance cover, it is the support for the athletes that is needed the most. Through this anthem, Edelweiss is garnering the support for the Indian team, which is the largest Indian contingent ever to go for the Olympic Games.

     

    Conceptualized by Scarecrow communications, the anthem is catchy and fast paced and aims to build excitement about India’s medal hope at the Olympics this time. The vibrant video highlights that the team of over 120 athletes is backed by cheers and support of a nation that is over a billion strong. Edelweiss is using 360-degree communication, from Television to Digital, Print, Outdoor, Radio and Cinema to make the anthem popular and take it to the masses.

     

    The E-book was given to the Indian team to convey the message that the entire country is standing behind them, cheering them as they go and participate in the largest sporting event. The E-book is a compilation of pictures collected from across the country through the fully integrated campaign which included print, outdoors, on-ground events, digital medium and internal events to invite people of India to come forward and support the team by sharing, liking, uploading pics holding the #iAmTeamIndia placard and till date has garnered over 3 lakh pictures and over 1.5 million interactions, shares and comments. The campaign also managed to garner support from current Olympians like Saina Nehwal, Tintu Luka, Saardar Singh, Gagan Narang, Abhinav Bindra, with past Olympians like Geet Sethi, Prakash Padukone with celebs like Shilpa Shetty, Madhavan, etc.

     

    “Through #iAmTeamIndia anthem and the E book, we at Edelweiss have taken our association with Indian Olympic team to the next level. The main objective is to attract the interest of as many people as possible towards Olympics. This campaign is a beautiful way to motivate and promote the Indian contingent at the Olympics. It will re-energise the spirits of not only the Indian team but also the Indian audience who is going to watch it. In fact, our hashtag #iAmTeamIndia was trending at No. 1 on Twitter. Through this anthem and E book, we really wish the Indian team well for Rio Olympics which starts from August 5 and pray that they bring as many gold and silver medals possible,” said Shabnam Panjwani, CMO, Edelweiss Group.

     

    Explaining the campaign further, Raghu Bhat, Founder Director, Scarecrow Communications said that, “Indian sport needs all the support it can get. Through this film, Edelweiss exhorts Indians to stand behind the national team. Our brief to the film maker (Naren Multani) and the music composers (Rohan & Vinayak) was to create a contemporary rendition of ‘veer ras’. The final result has scale, visual drama and emotion. Something we are proud of.”

     

  • Edelweiss unveils new TVC ‘Saina and Daadi’

    By A Correspondent

     

    Edelweiss Group has launched its latest TVC titled ‘Saina and Daadi’, taking forward the brand’s core idea of – ‘We understand your needs’. Edelweiss follows a customer centric approach – Suno Samjho Suljhao – to thoroughly understand client needs in order to provide the most appropriate financial solution.

     

    The TVC uses a simple storyline using every day example of gifting – where most of us assume that the gift is appropriate or necessary to the one being gifted. And as probably experienced by many, a greater understanding of a person’s needs or aspirations is probably the only way to finding the ‘perfect gift’ – the most appropriate and appreciated gift. The TVC aims at drawing parallels with Edelweiss where financial experts spend time in listening to customers for understanding their needs and aspirations in order to provide the right financial solution.

     

    “Our research over the years has highlighted the issues that consumers grapple with repeatedly in dealing with financial services. Be it being saddled with a product that they don’t need or inherent complexity of world of finance or confusion given the plethora of choices or lack of transparency.

     

    At Edelweiss we believe in understanding our customers by spending time with them and then offering appropriate financial solutions. This message has been beautifully conceived and delivered in our film which shows our brand ambassador Saina Nehwal’s endearing bond with her grandmother and shows her in as a regular person and not in her usual badminton avatar – something that even she liked very much”, said Shabnam Panjwani, CMO, Edelweiss Group.

     

    Explaining the campaign further, Raghu Bhat, Founder Director, Scarecrow Communications said that, “The creative challenge was to convert a claim into an endearing and believable human story. Also, integrating Saina into the storyline in a way she appears as a ‘real’ person rather than a ‘badminton superstar’ was an objective. Vishal Manglorkar’s cinematic interpretation of the brief ensured that we captured lots of nuances without losing out on the ‘soul’ of the story or the essence of the Edelweiss brand.”