‘Don’t Think Twice’, says Apollo Munich in new campaign

By A Correspondent

Apollo Munich Health Insurance has rolled out a new advertising campaign ‘Don’t Think Twice’ to highlight the benefits of its flagship product – Optima Restore. Since its launch in 2012, Optima Restore has emerged as an innovative health insurance plan with a few unique benefits.

The campaign urges people to continue enjoying their lives without any worry, even in case they have busted the sum insured of their health insurance policies. Life goes on irrespective of circumstances, so one should not stop enjoying the small aspects of life after an untoward health incident – whether it is taking a walk or indulging in your favourite cheeseburger. This is because Optima Restore benefits policyholders at all times, with its Multiplier and restore features.

Speaking about the new campaign, Antony Jacob, CEO, Apollo Munich Health Insurance said, “Formulated in two TVCs, the ‘Don’t Think Twice’ campaign informs consumers that Optima Restore provides them with the much needed respite from the predicament of ‘which health cover is best for me’ and also offers a double safety blanket solution to its customers. It not only provides protection against the high healthcare costs, but also restores a policyholder’s sum insured when it gets exhausted in the policy period, for any other illness in the same policy year.”

In keeping with Apollo Munich’s brand promise of ‘Let’s Uncomplicate’, the current campaign, aims to explain health insurance simply and succinctly to help people make the right choice on which policy to purchase for oneself and family. Apollo Munich integrates the narrative with the benefits of buying Optima Restore.

#DontThinkTwice campaign promotions are also being done on YouTube, Apollo Munich’s Facebook and Twitter handles, along with WhatsApp engagement with all stakeholders – advisors, prospects and existing customers.