MxMIndia

Tag: Antony Jacob

  • Driving home the importance of Dengue Care, ahead of World Mosquito Day

    Apollo Munich releases online game – Kill the killer

    By A Correspondent

     

    Swatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it fun with an interactive online game – “Kill the Killer”, combined with a public interest message.

     

    ‘Kill the Killer’ game is an innovative customer engagement tool that aims to educate people – “Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them.” ‘Kill the Killer’ game can be played on Apollo Munich’s homepage (www.apollomunichinsurance.com) anytime, anywhere and as many times as you would like to. All one needs to do is swat as many mosquitoes as one can in 20 seconds and check the score thereafter.

     

    Speaking about the idea behind the game, Antony Jacob, Chief Executive Officer, Apollo Munich said, “Gamification has undoubtedly become a very strong communication tool and the whole world talking about Pokémon Go corroborates it. The Internet offers a world of activities that people can indulge in and through this gamification means, we are hoping to raise awareness for dengue, educate consumers about the disease, and thereby infuse an interest in people to banish dengue fear from their lives. At Apollo Munich, we have always focused on innovation and this time around we are moving innovation from products to customer engagement.”

     

    The much awaited monsoon season in India not only brings respite to the summer and farmlands, but it also brings with it a slew of healthcare frights, as stagnant water provides breeding grounds for many infection borne mosquitos. Dengue, leptospirosis, malaria, etc. all arrive within a month of the rains. Although these diseases can be treated, dengue has become the largest vector borne disease and sometimes proves fatal, if left untreated.

     

    Known for its innovative products, Apollo Munich has been active in its social media initiatives and with gamification, the company is taking its customer engagement initiatives to the next level. People can share the game through social media and hence effect a larger understanding amongst the population. The company is embracing the online medium to further uncomplicate insurance and make it easy to understand for people. Moreover, such initiatives also help solve purchase related concerns and complete the purchase, as well as the renewal processes.

     

  • Rolls out TV campaign to reinforce the benefits of Optima Restore

    ‘Don’t Think Twice’, says Apollo Munich in new campaign

    By A Correspondent

     

    Apollo Munich Health Insurance has rolled out a new advertising campaign ‘Don’t Think Twice’ to highlight the benefits of its flagship product – Optima Restore. Since its launch in 2012, Optima Restore has emerged as an innovative health insurance plan with a few unique benefits.

     

    The campaign urges people to continue enjoying their lives without any worry, even in case they have busted the sum insured of their health insurance policies. Life goes on irrespective of circumstances, so one should not stop enjoying the small aspects of life after an untoward health incident – whether it is taking a walk or indulging in your favourite cheeseburger. This is because Optima Restore benefits policyholders at all times, with its Multiplier and restore features.

     

    Speaking about the new campaign, Antony Jacob, CEO, Apollo Munich Health Insurance said, “Formulated in two TVCs, the ‘Don’t Think Twice’ campaign informs consumers that Optima Restore provides them with the much needed respite from the predicament of ‘which health cover is best for me’ and also offers a double safety blanket solution to its customers. It not only provides protection against the high healthcare costs, but also restores a policyholder’s sum insured when it gets exhausted in the policy period, for any other illness in the same policy year.”

     

    In keeping with Apollo Munich’s brand promise of ‘Let’s Uncomplicate’, the current campaign, aims to explain health insurance simply and succinctly to help people make the right choice on which policy to purchase for oneself and family. Apollo Munich integrates the narrative with the benefits of buying Optima Restore.

     

    #DontThinkTwice campaign promotions are also being done on YouTube, Apollo Munich’s Facebook and Twitter handles, along with WhatsApp engagement with all stakeholders – advisors, prospects and existing customers.