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Tag: Apollo Munich Health Insurance

  • Rolls out TV campaign to reinforce the benefits of Optima Restore

    ‘Don’t Think Twice’, says Apollo Munich in new campaign

    By A Correspondent

     

    Apollo Munich Health Insurance has rolled out a new advertising campaign ‘Don’t Think Twice’ to highlight the benefits of its flagship product – Optima Restore. Since its launch in 2012, Optima Restore has emerged as an innovative health insurance plan with a few unique benefits.

     

    The campaign urges people to continue enjoying their lives without any worry, even in case they have busted the sum insured of their health insurance policies. Life goes on irrespective of circumstances, so one should not stop enjoying the small aspects of life after an untoward health incident – whether it is taking a walk or indulging in your favourite cheeseburger. This is because Optima Restore benefits policyholders at all times, with its Multiplier and restore features.

     

    Speaking about the new campaign, Antony Jacob, CEO, Apollo Munich Health Insurance said, “Formulated in two TVCs, the ‘Don’t Think Twice’ campaign informs consumers that Optima Restore provides them with the much needed respite from the predicament of ‘which health cover is best for me’ and also offers a double safety blanket solution to its customers. It not only provides protection against the high healthcare costs, but also restores a policyholder’s sum insured when it gets exhausted in the policy period, for any other illness in the same policy year.”

     

    In keeping with Apollo Munich’s brand promise of ‘Let’s Uncomplicate’, the current campaign, aims to explain health insurance simply and succinctly to help people make the right choice on which policy to purchase for oneself and family. Apollo Munich integrates the narrative with the benefits of buying Optima Restore.

     

    #DontThinkTwice campaign promotions are also being done on YouTube, Apollo Munich’s Facebook and Twitter handles, along with WhatsApp engagement with all stakeholders – advisors, prospects and existing customers.

     

  • Information, comparison, decision-making help… everything is online, and with increasing ease of internet access, it only makes sense to sell online.

    The Anchor: 5 reasons insurance should be sold online

    By Ravi Vishwanath

     

    #1 Growing number of internet users in the country. At the end of last year, India had 12.1 crore internet users and this number is expected to grow exponentially over the next five years. With this growing number of internet users in both urban and rural areas, we have already started to witness the internet’s cost-effectiveness in reaching out to consumers through online advertising, blogs, clear and succinct advertising and websites.

     

    #2 Informed decision-makers. We are witnessing tremendous growth in the level of awareness among the target market with every passing day. Our surveys show that consumers are now more willing to spend time to review the details of policies, wordings, exclusions, inclusions and benefits. People now talk about insurance policies with their friends and family in order to arrive at informed decisions. With larger accessibility to data on the digital platform along with increased investment to build awareness, we are poised to see an informed market in the days to come.

     

    #3 Ease of online product comparisons. With the advent of several insurance and personal finance portals, customers are able to gauge quality and performance of products and services. Online reviews, comparisons, listings and comparative information are just a click away and are helpful for one to take an informed decision. However, I would like to suggest that all customers take help from multiple sites.

     

    #4 Independent decisions. It is a universal truth that every individual wants to take an independent decision. With the gamut of information now available online about health insurance plans, as well as customer reviews and feedback, consumers are able to arrive at independent decisions. Today, we receive more enquiry calls on our national helpline than previous years, which signifies increasing likeability towards the sole information conduit.

     

    #5 Know your customer. With the advent of newer players and unique propositions, it has become imperative to know your customer more than ever before. Direct contact with the customers through the internet can be a catalyst in maintaining a good relationship, where everything is just one click away. Knowing the customer fully is an added advantage that can give far-reaching sustenance and value to the companies.

     

    Ravi Vishwanath is Chief Marketing Officer, Apollo Munich Health Insurance