By A Correspondent
Vistara, India’s fastest growing full service carrier, is launching its new multimedia brand campaign on August 22nd along with its first TV commercial.
The campaign reinterprets and delivers on the brand  promise of “Fly the new feelingâ€, through the eyes of airline’s new brand ambassador Deepika Padukone, the internationally acclaimed actress and one of the nation’s most popular and admired role models.
Conceptualised by the airline’s creative agency Mullen Lintas, the creative concept of the TVC revolves around how Deepika Padukone feels the same wonder and joy every time she flies Vistara, as she felt when flying for the first time. The campaign intends to elaborate on the core interpretation of the brand promise which is about the feeling of looking forward to flying again.
The new campaign featuring Deepika will be broadcast on TV channels across India starting August 22, 2016. The airline has been giving a sneak peek to its customers through its ongoing teaser campaign #WhichStar running on various platforms, that has captured the imagination of millions of people already. The integrated campaign will be deployed across multiple platforms including TV, digital, print, outdoor, cinema and airports.
Through this campaign, Vistara wishes to reach out to its core audience of corporate and frequent flyers, who value a seamless, reliable, and consistent service experience above everything else, and are willing to pay a reasonable premium for the unique offerings provided by a world-class full service airline. With this initiative, the airline also intends to make brand Vistara a household name just like its parent company brands, Tata and Singapore Airline.
“From the beginning, Vistara has aimed to transform the flying experience and bring back the joy of air travel†said Mr. Phee Teik Yeoh, CEO, Vistara. “We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, Mr. JRD Tata, and Singapore Airlinesâ€, he added.