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Tag: Vistara

  • The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor

    Vistara’s new campaign inspires flyers to opt for the best

    By A Correspondent

     

    Vistara has announced its new multimedia brand campaign called ‘Fly Higher’. Conceptualised by FCB India, the creative concept of the brand campaign is based on wide-ranging customer insights suggesting that discerning customers today are not willing to settle for less than the best, notes a communique.

     

    Commenting on the new brand campaign, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara said: “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.  We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why not Fly Higher?”

     

     

  • The mandate was awarded following a multi-agency pitch

    Vistara to fly high with FCB India

    By A Correspondent

     

    Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a multi- agency pitch.

     

    Speaking on the occasion, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, said: “We were impressed with FCB’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”

     

    Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skiesWith the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”

     

     

  • The campaign reinterprets and delivers on the brand promise of "Fly the new feeling"

    Deepika Padukone takes to the skies for Vistara

    By A Correspondent

     

    Vistara, India’s fastest growing full service carrier, is launching its new multimedia brand campaign on August 22nd along with its first TV commercial.

     

    The campaign reinterprets and delivers on the brand  promise of “Fly the new feeling”, through the eyes of airline’s new brand ambassador Deepika Padukone, the internationally acclaimed actress and one of the nation’s most popular and admired role models.

     

    Conceptualised by the airline’s creative agency Mullen Lintas, the creative concept of the TVC revolves around how Deepika Padukone feels the same wonder and joy every time she flies Vistara, as she felt when flying for the first time. The campaign intends to elaborate on the core interpretation of the brand promise which is about the feeling of looking forward to flying again.

     

    The new campaign featuring Deepika will be broadcast on TV channels across India starting August 22, 2016. The airline has been giving a sneak peek to its customers through its ongoing teaser campaign #WhichStar running on various platforms, that has captured the imagination of millions of people already. The integrated campaign will be deployed across multiple platforms including TV, digital, print, outdoor, cinema and airports.

     

    Through this campaign, Vistara wishes to reach out to its core audience of corporate and frequent flyers, who value a seamless, reliable, and consistent service experience above everything else, and are willing to pay a reasonable premium for the unique offerings provided by a world-class full service airline. With this initiative, the airline also intends to make brand Vistara a household name just like its parent company brands, Tata and Singapore Airline.

     

    “From the beginning, Vistara has aimed to transform the flying experience and bring back the joy of air travel” said Mr. Phee Teik Yeoh, CEO, Vistara. “We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, Mr. JRD Tata, and Singapore Airlines”, he added.

     

  • They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program

    Vistara ropes in strategic partners for ‘brand building’ initiative

    By A Correspondent

     

    Airline entity Vistara has announced the names of its strategic partners who have been contributing in brand building and image management for the brand. The partners have been handpicked owing to their keen understanding and strong repute of building brands on a local and global scale. Vistara has these partners on board and involved in the journey of the brand for some time now. They will continue to extend all support required for Vistara’s 360 degree branding and customer engagement program.

     

    Vistara’s name, brand strategy and identity, has been developed by brand consulting and design company Brand Union Keshavan. The core values, which form the framework of brand Vistara, include excellence that surpasses customer expectations, thoughtfulness that demonstrates empathy and understanding, trust that upholds integrity, fairness and transparency, innovation to deliver operational excellence and cost leadership, and teamwork by building collaboration and diversity.

     

    Ad shop Ogilvy & Mather Advertising has been mandated with the task of building strategy and executing integrated communication solutions including digital and social media, towards building a strong Vistara brand. IPAN Hill+Knowlton Strategies has been appointed the Public Relations advisor and communication partner.

     

    Maxus along with Neo@Ogilvy, will provide insights into the media planning and buying processes, digital planning and execution. MaXposure Media Group, one of the leading in-flight magazine publishers in India, will publish the in-flight magazine for Vistara.

     

    Phee Teik Yeoh

    Talking about the partners on board, Phee Teik Yeoh, CEO, Vistara, said, “Our brand building partners play an immensely significant role in integrating our core values in their creative approach. I can proudly say that we have found the right partners who believe in our brand and its value proposition and will help us deliver seamless service experience to our customers. It was critical for us to choose the right teams – both in terms of sector expertise as well as creative foresight – for us to work collaboratively and deliver our brand promise.”