बॉलीवुड अभिनेत्री दीपिका पादुकोण, जो वर्तमान में मातृत्व के आनंद में डूबी हैं, ने सोमवार को अपने पति, अभिनेता रणवीर सिंह के लिए एक चंचल वीडियो साझा किया। हल्के-फुल्के क्लिप में, दीपिका हास्यपूर्ण ढंग से दिखाती हैं कि कैसे वह घर पर अपने पति का धैर्यपूर्वक इंतजार करती हैं, उनके रिश्ते की गर्मजोशी और मस्ती को दर्शाती हैं, साथ ही उनके परिवार के रूप में उनके जीवन की एक झलक देती हैं। 8 सितंबर को, दीपिका और रणवीर ने आधिकारिक तौर पर अपनी पहली नन्ही परी, एक बेटी के आगमन की घोषणा की। दीपिका ने इंस्टाग्राम स्टोरीज पर रुख किया, जहां उनके 80.2 मिलियन फॉलोअर्स हैं, एक मजेदार रील वीडियो जिसका शीर्षक था, “मैं जब मेरा पति मुझसे कहता है कि वह 5:00 बजे घर आएगा और अब 5:01 बज चुके हैं।” चंचल क्लिप में एक छोटा बच्चा दरवाजे की ओर दौड़ता हुआ दिखाई देता है, दूरबीन से कांच के माध्यम से झाँक रहा है, जो किसी प्रियजन का इंतजार करने की प्रत्याशा को पूरी तरह से दर्शाता है। दीपिका ने पोस्ट में रणवीर सिंह को टैग किया और एक बड़ा स्माइली स्टिकर जोड़ा, जिससे पल का हल्का-फुल्का आकर्षण और बढ़ गया। इस बीच, दीपिका और रणवीर ने नवंबर 2018 में इटली के लेक कोमो में पारंपरिक कोंकणी हिंदू और सिख आनंद कारज समारोहों में शादी की थी। काम के मोर्चे पर, दीपिका ने 2006 में कन्नड़ फिल्म ‘ऐश्वर्या’, जिसका निर्देशन इंद्रजीत लंकेश ने किया था, से अभिनय की शुरुआत की। उनकी पहली स्क्रीन उपस्थिति 2005 में हिमेश रेशमिया के संगीत वीडियो “नाम है तेरा” में थी। उन्होंने 2007 में शाहरुख खान के साथ ‘ओम शांति ओम’ से बॉलीवुड में डेब्यू किया। दिवा तब ‘बचना ऐ हसीनो’, ‘चांदनी चौक टू चाइना’, ‘लव आज कल’, ‘लफ़ंगे परिंदे’, ‘देसी बॉयज़’, ‘कॉकटेल’, ‘रेस 2’, ‘ये जवानी है दीवानी’, ‘चेन्नई एक्सप्रेस’, ‘गोलियों की रासलीला राम-लीला’ जैसी फिल्मों में दिखाई दीं। दीपिका ने 2015 की ऐतिहासिक प्रेम कहानी फिल्म ‘बाजीराव मस्तानी’ में रणवीर के साथ मुख्य किरदार निभाया, जिसका निर्देशन संजय लीला भंसाली ने किया था। फिल्म में प्रियंका चोपड़ा भी मुख्य भूमिका में थीं। फिर उन्होंने 2018 के ऐतिहासिक नाटक ‘पद्मावत’, जिसका निर्देशन संजय लीला भंसाली ने किया था, में रानी पद्मावती की भूमिका निभाई। फिल्म में शाहिद कपूर और रणवीर मुख्य भूमिका में थे, जिसमें अदिति राव हैदरी, जिम सर्भ, रज़ा मुराद और अनुप्रिया गोयनका सहायक भूमिकाओं में थे। दीपिका हाल ही में ‘गहराइयां’, ‘पठान’, ‘फाइटर’ और ‘कल्कि 2898 एडी’ में दिखाई दी हैं। वह अगली बार रणवीर के साथ आगामी रोहित शेट्टी निर्देशित ‘सिंघम अगेन’ में दिखाई देंगी।
Tag: Deepika Padukone
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दीपिका पादुकोण के जीवनशैली में 360 डिग्री बदलाव, अपनी आंतरिक गृहणी को अपनाया।
बॉलीवुड अभिनेत्री दीपिका पादुकोण, जो वर्तमान में मातृत्व के आनंद में डूबी हैं, ने सोमवार को अपने पति, अभिनेता रणवीर सिंह के लिए एक चंचल वीडियो साझा किया। हल्के-फुल्के क्लिप में, दीपिका हास्यप्रद तरीके से दिखाती हैं कि कैसे वह घर पर अपने पति का धैर्यपूर्वक इंतजार करती हैं, उनके रिश्ते की गर्मजोशी और मस्ती को कैद करती हैं, साथ ही उनके परिवार के रूप में उनके जीवन की एक झलक भी देती हैं। 8 सितंबर को, दीपिका और रणवीर ने आधिकारिक तौर पर अपनी पहली नन्ही परी, एक बच्ची के आगमन की घोषणा की। दीपिका ने इंस्टाग्राम स्टोरीज का सहारा लिया, जहां उनके 80.2 मिलियन फॉलोअर्स हैं, एक मजेदार रील वीडियो को री-शेयर करने के लिए जिसका शीर्षक था, “मैं जब मेरे पति मुझसे कहते हैं कि वह 5:00 बजे घर आएंगे और अब 5:01 बज रहे हैं।” चंचल क्लिप में एक छोटा बच्चा दरवाजे की ओर दौड़ता हुआ दिखाई देता है, जो दूरबीन से कांच में से झांक रहा है, जो किसी प्रियजन का इंतजार करने की उत्सुकता को पूरी तरह से कैद करता है। दीपिका ने पोस्ट में रणवीर सिंह को टैग किया और एक बड़ा स्माइली स्टिकर जोड़ा, जिससे इस पल का हल्का-फुल्का आकर्षण बढ़ गया। इस बीच, दीपिका और रणवीर ने नवंबर 2018 में इटली के लेक कोमो में पारंपरिक कोंकणी हिंदू और सिख आनंद कारज समारोहों में शादी की थी। वर्क फ्रंट की बात करें तो, दीपिका ने 2006 में कन्नड़ फिल्म ‘ऐश्वर्या’, जिसका निर्देशन इंद्रजीत लंकेश ने किया था, से अभिनय की शुरुआत की। उनकी पहली स्क्रीन उपस्थिति 2005 में हिमेश रेशमिया के संगीत वीडियो “नाम है तेरा” में थी। उन्होंने 2007 में ‘ओम शांति ओम’ से बॉलीवुड में शाहरुख खान के साथ शुरुआत की। इस दिवा ने तब ‘बचना ऐ हसीनों’, ‘चांदनी चौक टू चाइना’, ‘लव आज कल’, ‘लफंगे परिंदे’, ‘देसी बॉयज’, ‘कॉकटेल’, ‘रेस 2’, ‘ये जवानी है दीवानी’, ‘चेन्नई एक्सप्रेस’, ‘गोलियों की रासलीला राम-लीला’ जैसी फिल्मों में काम किया है। दीपिका ने 2015 की ऐतिहासिक रोमांस फिल्म ‘बाजीराव मस्तानी’ में रणवीर के साथ मुख्य किरदार निभाया, जिसका निर्देशन संजय लीला भंसाली ने किया था। इस फिल्म में प्रियंका चोपड़ा भी मुख्य भूमिका में थीं। फिर उन्होंने 2018 के ऐतिहासिक नाटक ‘पद्मावत’ में रानी पद्मावती की भूमिका निभाई, जिसका निर्देशन संजय लीला भंसाली ने किया था। फिल्म में शाहिद कपूर और रणवीर मुख्य भूमिका में थे, जबकि अदिति राव हैदरी, जिम सर्भ, रज़ा मुराद और अनप्रिया गोयनका सहायक भूमिकाओं में थे। दीपिका हाल ही में ‘गहराइयां’, ‘पठान’, ‘फाइटर’ और ‘कल्कि 2898 एडी’ में नजर आई हैं। वह अगली बार रणवीर के साथ आगामी रोहित शेट्टी निर्देशित ‘सिंघम अगेन’ में दिखाई देंगी। – आईएएनएस
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A wide range to choose from Deepika Padukone in new Levi’s campaign
Levi’s has released a new brand campaign “New Fits, Infinite Possibilities” featuring brand ambassador Deepika Padukone.Said Amisha Jain, Managing Director & SVP at LS&Co South Asia, Middle East, Africa: “Levi’s has always been a pioneer in women’s jeans and has brought together quality and fashion. For our consumer, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion. Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life.”
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Are we set to redefine access and inclusion for cinema lovers?
Screengrab from Pathan on Amazon Prime Video
In my last column, I featured two brilliant foreign films that dealt with the subject of disability in a sensitive as well as an entertaining manner. Moreover, persons with disabilities were truly represented and their challenges highlighted in both productions for mass consumption.Sticking to cinema, let’s circle back to India. Recently, three exciting events caught the attention of disability inclusion advocates. It’s been good news for people like me who keep pushing for better (if not equal) media access and representation.
A President Awardee, an RJ and a person with vision impairment, Divya Sharma’s interview of Karan Johar at the Cinevesture International Film Festival in Chandigarh was widely shared across social media platforms. She asked some pertinent questions on the vision of Bollywood vis-à-vis inclusion of disabled folk, normalisation and the role of cinema in shaping mindsets, insensitivity and ridicule at the expense of persons with disabilities onscreen and more. The seven-odd-minute interaction between a visually impaired girl and a leading filmmaker and influencer will hopefully open up more opportunities of constructive exchange of ideas.
You remember the SRK starrer ‘Pathan’ that made headlines even before its release? Yes, I’m referring to Deepika Padukone’s controversial orange bikini and the Besharam Rang song. A lawyer filed a complaint in Muzzafarpur district court of Bihar against the leading actors and the objectionable song that allegedly offended the sentiments of the Hindu community.We are familiar with the legal trajectory of that complaint as well as the political clamour in different states, seeking a ban on the film. But there was another case filed in the Delhi High Court against ‘Pathan’, which perhaps didn’t grab as much public attention.
A visually impaired student at the National Law School, Bangalore filed a petition along with three other persons with disabilities, out of whom two are visually impaired practising lawyers and one is a hearing impaired professional working as the Executive Director of the National Association for the Deaf. The complaint highlighted the lack of equal access to audio-visual entertainment in theatres and on online streaming platforms.
In response, the High Court issued an interim order directing the producer (Yash Raj Films) of Pathan to make the film accessible with audio description as well as subtitles and closed captions in Hindi before its release on the OTT platform (Amazon Prime Video). And after seven hearings, the court pronounced its final judgment on March 15, 2024, setting a new precedent for accessible cinema.
Why is this case or judgment important? And what are these accessibility features?
The Rights of Persons with Disabilities (RPWD) Act, 2016, includes a provision on media accessibility which states that the government must take measures to make electronic media accessible. In October 2019, an advisory was issued by the Ministry of Information and Broadcasting to the Central Board of Film Certification (CBFC) to persuade producers to make movies accessible. But this was hardly a mandate to ensure compliance. And so, nothing changed, up until now.
The filmmaker, producers and the media fraternity are focused on the 99% able-bodied audience, insensitive to the needs of persons with disabilities. The cost of accommodation is misconceived, seen as an additional burden on the filmmaker. Imposition of access features are also arguably perceived to interfere with an average movie-goer’s cinematic experience. These arguments are a clear reflection of a lack of empathy and sheer ignorance that have led to a systemic exclusion of the disabled community from channels of mainstream entertainment.
But with this recent judgment on Pathan, things are going to change. The judge also directed the other respondents/ stakeholders in the matter to work together and formalise standardised guidelines to ensure accessibility for all future productions. This means that the CBFC will need to include accessibility requirements in its certification process.
As for the cost of providing accessibility features, Yash Raj Films incurred an additional expense of INR 6 lakh, a tiny drop in its Rs 1,000 crore ocean of earnings!
As per Section 42 of the RPWD Act 2016, all persons with disabilities have an equal right to access information and communication technology. The government has to ensure that all content available in audio, print and electronic media are in accessible format. And that persons with disabilities have access to electronic media via audio description, sign language interpretation and close captioning.
Audio Description is a verbal depiction of key visual elements in media and live productions, involving description of the visuals on screen to enable imagination by person with vision impairment.
Subtitling provides a text alternative for the dialogues on screen, by characters, narrators, or any other vocal participants, in the language of the production.
Closed Captioning not only supplements the dialogues but also other relevant parts of the soundtrack, describing background score, phones ringing, noises, or any other audio cues.
The court has ordered for these accessibility features to be included on OTT as well as theater screenings. For now, the cinema halls and producers can work with certain mobile application providers (XL Cinema, Shazacin) which offer access to an audio described track that synchronizes on the user’s smartphone as the movie plays up on the big screen.And lastly, a movie trailer starring Rajkumar Rao as a visually impaired person flooded WhatsApp groups and LinkedIn feeds on April 9. Set to hit the cinema halls on May 10, this is a biopic of industrialist Srikanth Bolla, the first international blind student in management science at Massachusetts Institute of Technology. Srikanth endured several challenges, rejection and apathy in life, before he set up Bollant Industries with the objective of providing employment to others like him.
Whether it’s bold activism, asking for equal access and a normal portrayal, ensuring compliance through workable measures or recounting real life struggles of successful persons with disabilities, the case for inclusion is strengthening by the day.
What is preventing the media to initiate baby steps and add disability inclusion into its overall agenda?
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To advocate menstrual wellness Deepika Padukone to be the face for femtech brand Nua
By Our Staff
Nua, femtech startup, has launched a campaign with Deepika Padukone as the face of their new menstrual wellness range. The campaign #GoWithYourFlow has been designed by Wondrlab.
Speaking on the new step taken by Nua, Amit, Chief Creative Officer, of Wondrlab, said: “When we sat with the strategy and creative teams, we realised the reality of periods is far different from its advertising. We decided to create a brand story based in reality – having real conversations and solving real period problems. Deepika was of course the perfect ambassador. She is known for her open conversations on topics that others are not comfortable speaking on – like periods. So, we had her take on cliches propagated by the category and then help solve real problems through the product in her own witty, charming way, that stands out from anything done in the category. With Wondrlab’s unique approach, we’ve created content for both top of the funnel and the bottom of the funnel through performance videos.”
Added Ravi Ramachandran, Co-Founder & CEO, Nua: “With an aim to break the stereotype in advertising around menstrual health and to normalize the conversation about menstrual hygiene, we onboarded Wondrlab to come up with this powerful, new campaign. We found Deepika Padukone to be the perfect fit for our brand given the fact that her vision for the women of our country is in alignment with our brand’s objective. We want to spark meaningful discussions through this campaign and provide effective solutions to women in order to promote menstrual wellness. #GoWithYourFlow is a step in that direction and we will continue to build on this to foster an environment for better and healthier living for women in the years to come.”
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The consumption had stopped many years ago, and now, even the conversation is dying, writes Shailesh Kapoor Gehraiyaan indeed: GEC Perception in a Deep Hole
By Shailesh Kapoor
Earlier this month, the Deepika Padukone starrer Gehraiyaan released on Amazon Prime Video. Over the last two weeks, the film has been incessantly analysed, intellectualised and dissected by the critics and the audience alike. It’s a subject of social media posts, memes, op-eds, the works. The film has found such attention largely because of the stardom of its female lead. The same film with a lesser star would have only got as much notice as any of the more than 100 Hindi films that have released direct-to-OTT in India since early 2021.At an estimated audience (Ormax tracking) of 6.5 million on its first weekend in India, Gehraiyaan is by far the biggest Hindi film on Amazon Prime Video. In its first 10 days, the film has been watched (at least 30 minutes) by 13.6 million people in India alone. It may only amount to about 1% of India’s population, but it is a sizeable number from a streaming (paid) perspective.
But here’s the thing: this number is less than the number of people who watch any of the Top 10 Hindi GEC shows everyday. Yet, there is no interest and conversation around the fiction content on Indian television anymore. There are fan clubs on social media alright, but outside of that, the general media chatter on GEC fiction is close to nothing.
While Bollywood was always a media favourite because of the larger-than-life stardom it offers, there’s no such evident lure in the streaming category. Yet, even mid-range streaming shows, with no saleable faces, are being critiqued and discussed like mainstream content. But new GEC launches enjoy no such privileges. When did you last see a fiction GEC show trending on a social media platform?
Conversations around the imminent demise of linear television continue. While these conversations borrow principles from the West, and have little grounding in India’s social reality, not getting any press at all is a genuine concern Indian television must deal with today. GECs still rely heavily on advertising revenues, and even as TV continues to deliver big viewership numbers, media trading conversations are shifting to digital with every passing quarter. TV channels cannot afford to be out of the news altogether. Even in the industry trade websites, much of TV conversations over the last couple of years have been about NTO and news ratings. Most such stories don’t have a positive ring to them.
So, Indian television is not suffering from a viewership problem (at least not so far), but it definitely has a huge perception problem to deal with. Flaunting viewership numbers can help them circumvent this problem, but only till a certain point. It’s only human nature that brand managers and media planners like to associate with content and media they consume themselves, or see others around them consuming and talking about. The consumption had stopped many years ago, and now, even the conversation is dying.
Can mass television come out of this hole? Or it must surrender to the ways of the digital age? The next few years will give us the answer.
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She will work closely on their commitment towards fitness, both physical and emotional Adidas ropes in Deepika as global brand ambassador
By Our Staff
Adidas has signed Deepika Padukone as global brand ambassador of the brand. Padukone will work closely with Adidas on their common commitment towards fitness, both physical and emotional.
Taking forward the brand’s attitude of ‘Impossible is Nothing’, the partnership will be a testament towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.
“As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realize their possibilities,” said Sunil Gupta, Senior Director, Brand adidas, India.
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Launches new paint, Royale Glitz Deepika Padukone in new TVC for Asian Paints
By Our Staff
Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualised by Contract, the ad features brand ambassador, Deepika Padukone.
Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”
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Launches new paint, Royale Glitz Deepika Padukone in new TVC for Asian Paints
By Our Staff
Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualized by Contract, the ad features brand ambassador, Deepika Padukone.
Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”
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The industry is high performance-led. There is subjectivity, appreciation, rejection and dejection, notes Sanjeev Kotnala Mental Health & A&M
By Sanjeev Kotnala
At the end of May 2021, women’s tennis star Naomi Osaka withdrew from the French Open to preserve her mental health. As if taking a cue, many athletes in recent times have been vocal on the subject. Fortunately, now it is receiving the desired focus. We, at least for the celebrity and sports personalities, are now agreeing, ‘It is OK to be not OK.’ And celebrating their courage to be open about it.In the Indian context, we have read about the mental health issues of Deepika Padukone, Virat Kohli, Abhinav Bindra, Tiger Shroff, Amitabh Bachchan, Sanjay Dutt, Shah Rukh Khan and many others. Many may say that it is easier for them to be open about mental health than an average person.
Mental illness, also called mental health disorders, refers to a wide range of mental health conditions – disorders that can affect your mood, thinking and behaviour in personal and professional life. Mental illness includes depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviours.
Reports suggest elite athletes experience mental ill-health at a rate comparable to the general population in anxiety, depression, post-traumatic stress and sleep disorders. We now acknowledge these superhumans – high-performance humans are also vulnerable to mental health issues.
Which makes me look inwards in the Marketing Advertising community. Just like #MeToo opened up flood gates. People shared their experiences.
Are we going to see people from Marketing and advertising now coming out with their experiences and issues? Personally, I doubt.
The industry has all the environment that could lead to mental health issues. It is high performance led. There is subjectivity. There is a swinging of fortunes in approval, appreciation, rejection and dejection. There are creative blocks that make people question their abilities. Then some push confidently even when they are way behind their benchmarks. Loss of business, shifting fortunes, impossibility to predict and control outcomes. The growth. The layoffs. The repeating iterations. The questions about capabilities, abilities and capacity of someone understanding the problem. Long working hours, no control on timelines and expected to be working beyond office hours add to the problem.
Like me, many of you must have seen cases of people that we never rightly labelled as mental health issues. Because no one wanted to accept such a problem. Theek ho jayega. You will overcome it. Let’s drink to it. ‘Come on. Burn out. Recharge. Are some of the stock solutions offered by colleagues.
I am not a doctor but, like every advertising marketing professional, an observer of life. And that makes me sure that sooner or later, we will be able to question behaviour and have a place for the proper counselling. Maybe the HR and the stakeholders in the industry could initiate a debate on it and think of possible policies to address it.
Campaign did a research survey on the subject. Which told us 71% feel that their organisations haven’t taken any concrete steps towards actively reducing workplace stress. Employees claim they haven’t been receiving considerate timelines and are even unable to sign off for the day post 6 or 7 PM. Additionally, they are dealing with the pressures of coming to the office and are expected to be available over weekends. Exchange4media did a story that told us that as an industry, we are opening up to it. Times Network-initiated #ActNow to spread awareness, normalise conversations around the issue and sensitise people to be responsive to the mental health needs of others. The business insider did a story on World Mental Health Day: How to address the challenges of overworking in an ad agency. Not enough. And we know the reality.
I may have spoken about the Marketing and Advertising Industry as I am a part of it. But I will not be surprised that it is an omnipresent problem. Police, sales, Manufacturing, Bureaucracy, and students are included in the list.
We need an ecosystem that does not treat it as a taboo subject. Time we are a lot more open and inclusive in our reaction and acceptance of the possibilities. Remember, It is OK, Not to be OK.
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Akshay Kumar is No 2, followed by Ranveer Singh, Shah Rukh Khan & Deepika Padukone, as per the Duff & Phelps study Virat stays India’s No 1 Celeb
By A Correspondent
Consulting firm Duff & Phelps, the world’s premier provider of governance, risk and transparency solutions, has released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.
Said Aviral Jain, Managing Director, Duff & Phelps: “While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” adding: “This year, the media and entertainment (“M&E”) sector took a hit and witnessed significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second largest segment in the advertisement space, and it continues to witness traction among brands. The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to have,’ but rather a ‘must have’ for celebrity endorsers. With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration,” Jain added.
Commenting on how the pandemic redefined the M&E sector, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services at Duff & Phelps, added: “2020 saw a boost in digital advertising, with celebrities leveraging their authentic and personal experiences for endorsements. In fact, many OTT stars and influencers are currently sharing the spotlight for digital ads, which is a new trend observed this year.”