By Our Staff
Dabur Fem, the skincare brand, unveils its latest ad film as part of their #GlowOfLove campaign. This film is the result of collaboration between Dabur Fem and Schbang.
Said Virat Khanna, Head of Marketing, Skin Care, Dabur: “In modern relationships, ancient customs and traditions like Karva Chauth don’t find a place, as they’re seen as being regressive. We, at Fem, wanted our film to demonstrate the blend of age-old customs with the realities of modern-day relationships. It is a celebration of love, commitment, and the beauty of traditions that endure and adapt in our changing world. Join us on this journey to illuminate your beauty this festive season.”
Added Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions, Schbang: “Our collaboration with Dabur Fem is a tribute to the evolving narratives of love and tradition in today’s dynamic world. The #GlowOfLove campaign is the fruit of meticulous conceptualization and ideation by the Schbang team. We aimed to craft a narrative that beautifully captures the essence of modern relationships while respectfully embracing the cultural significance of Karwa Chauth.”