MxMIndia

Tag: Dabur

  • Conceptualised by The Bridge sports media house

    Dabur launches campaign for Chyawanprash

    Dabur has launched a campaign for its Chyawanprash brand. The ad focussed on its commitment towards some of the fastest-growing sports in India, with the “AndarSeStrong” refrain.

    Conceptualised by The Bridge, the campaign features a variety of top athletes from kabaddi, athletics, hockey and boxing were a part of this campaign, sharing their lives and routines while Dabur Chyawanprash was integrated seamlessly to emphasise the theme of “AndarSeStrong”.

    Said Rakesh Tahiliani, AGM Marketing – Health Supplements, Dabur India Limited:  “We are committed to supporting the aspirations of Indian athletes at all levels. The ‘AndarSeStrong’ campaign, featuring Olympic athletes and Pro Kabaddi League players is a testament to our belief in the power of inner strength and resilience. By bringing organisations like One Thousand Hockey Legs and Bridges of Sports Foundation into the spotlight, we aim to inspire individuals to unleash their potential and pursue their passion for sports.”

    Added Arshi Yasin, Founder & CEO, of The Bridge: “We are proud to conceive & execute this campaign that aims to celebrate diverse sports like Kabaddi, Hockey, Athletics, Boxing, etc. As a responsible media house, we must educate the masses & raise awareness by bringing out such stories to the forefront. There wouldn’t have been a better brand than Dabur to collaborate with on this idea. Since this is an Olympic year, it becomes imperative for us to strengthen such storytelling to garner interest & engagement among the audience.”

  • Conceptualised by Schbang

    Dabur Chyawanprash returns with a new campaign

    By Our Staff

     

    Dabur Chyawanprash has launched its ‘Anti-Medicine Campaign’ festive extension in collaboration with Schbang, the creative media and technology agency. The campaign encourages people to choose Dabur Chyawanprash to boost their immunity and overall well-being.

     

    Said Rakesh Tahiliani, AGM, Marketing at Dabur: “With our ‘Anti-Medicine Campaign’ festive extension in collaboration with Schbang, we are taking a stand against the excessive use of medicines for minor ailments. Dabur Chyawanprash offers a natural and effective way to enhance inner strength and immunity, providing the strength to battle over 100 illnesses. Through this campaign, we hope to instill the importance of choosing holistic health and well-being by proactively opting for natural supplements like Dabur Chyawanprash over unnecessary medications. Sharing these images from the campaign will not only create awareness but also prompt individuals to think critically and seek more sustainable health solutions.”

     

    Added Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions at Schbang: “Our collaboration with Dabur Chyawanprash for this campaign is a testament to our unwavering commitment to creating campaigns that not only capture attention but also deliver a meaningful impact. This festive extension represents a unique approach to addressing a prevalent health issue, and we’re genuinely excited to be part of spreading this crucial message.”

     

  • Campaign conceptualised by Schbang

    Dabur Fem celebrates Modern Love

    By Our Staff

     

    Dabur Fem, the skincare brand, unveils its latest ad film as part of their #GlowOfLove campaign. This film is the result of collaboration between Dabur Fem and Schbang.

     

    Said Virat Khanna, Head of Marketing, Skin Care, Dabur: “In modern relationships, ancient customs and traditions like Karva Chauth don’t find a place, as they’re seen as being regressive. We, at Fem, wanted our film to demonstrate the blend of age-old customs with the realities of modern-day relationships. It is a celebration of love, commitment, and the beauty of traditions that endure and adapt in our changing world. Join us on this journey to illuminate your beauty this festive season.”

     

    Added Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions, Schbang: “Our collaboration with Dabur Fem is a tribute to the evolving narratives of love and tradition in today’s dynamic world. The #GlowOfLove campaign is the fruit of meticulous conceptualization and ideation by the Schbang team. We aimed to craft a narrative that beautifully captures the essence of modern relationships while respectfully embracing the cultural significance of Karwa Chauth.”

     

  • Created by Ogilvy India

    Dabur Red Paste cheers for Team India in new campaign

    By Our Staff

     

    Dabur Red Paste, ayurvedic toothpaste brand, has rolled out a new campaign for the World Cup. With the hashtag #SabkoChabaaJaayenge campaign, Dabur Red Paste continues to strengthen its legacy by rallying behind Team India during this thrilling global tournament.

     

    Said Ritu Sharda, CCO, Ogilvy India (North): “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to Chabao anything or anyone who comes in the way of our World Cup journey. We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this world cup season.”

     

    Added Abhishek Jugran, Vice President Marketing, Dabur India Limited: “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India. The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With Chaubeyji leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”

     

  • Do consumers enough awareness about what constitutes the Tomato Puree, asks Vikas Mehta

    Is there enough Tomato in your Puree?

     

     

    With apologies to none at all

     

    By Vikas Mehta

     

    Vikas MehtaWe Indians have suddenly discovered a new food ingredient. Tomato Puree’ is now the talk of town of the urban and even semi urban Indian. Price of tomatoes is passe’. I actually joked with my vegetable vendor while asking him the price of tomatoes, that will he charge me for just asking the price. The fact is that at the price of a kilogram of tomatoes one could buy 4 kgs of Langda mango in Doon. (Last enquiry showed the price of tomatoes as Rs 250 per kg in my neighbourhood). The big issue today at retail outlets and on ecommerce sites is the availability of Tomato Puree’. I am told that in Mumbai there is already a blackmarket of the exalted product. Retailers are claiming that the demand has gone up by 6-8 times for the puree’.

     

    Now, I am no cook or an expert in food ingredients. But I was intrigued. Price of basic tomatoes was going through the roof. Every Tom, Dick and Harry worth their salt were asking people to use tomato puree’. The demand for the product had soared. Puree’ was being touted as the next best thing to fresh tomatoes and yet, wasn’t it processed food? Didn’t it have any other additive? And if tomato is costly, anything being made out of tomato should also see a price hike. Old stocks notwithstanding.

     

    Let me also confess that having worked on food brands, I do have some basic idea about Tomato Sauce and Tomato Paste. But Puree’ for me is a new one. So, I turned to my wife first for some information. I recollect that when we were in Egypt, tomato paste was a common ingredient found in local kitchens and it was used as a base for cooking of many a vegetable dishes. My wife informed me that puree’ is a much thinner version of the paste. It is more natural, less processed and closer to the actual flavour of tomato.

     

    Next, I looked up the web and found the following descriptors for puree’ and paste.

     

    Tomato puree is a product made from fresh, ripe tomatoes that are cooked, then blended into a thick liquid just slightly thicker than a typical tomato sauce. However, unlike tomato sauce which can be chunky, tomato puree is smooth and uniform. An acid (like lemon juice) and salt is usually added giving tomato puree a bright flavour.

     

    Tomato paste is a concentrated form of cooked tomatoes, where tomatoes are cooked, strained and recooked until most of the liquid has evaporated and the tomatoes reach a thick, pasty texture similar to toothpaste. Because tomato paste is cooked for a longer period of time, it has a deep red hue and sweet flavour thanks to the natural sugars present in the tomatoes. Like tomato puree, store-bought tomato paste may contain added acid and salt.

     

    Having armed myself with some basic knowledge I searched for actual products. The first brand I came across was Kissan puree’. And the ingredient information shocked me. It said water, tomato paste, salt and acidity regulator. Tomato paste? Not from tomato itself? And only 34.8% was tomato paste. So, what was the rest? Water, salt and acidity regulator. How could this therefore be a substitute for natural tomatoes. The rule when one writes ingredients on the pack is that the ingredients will come in a descending order of total composition. So, Kissan tomato puree’ is actually water mixed with tomato paste, salt and acidity regulator.  The good thing was that the brand was being honest but the brainwashing on puree’ does not prepare one for these facts. I mean how can something, read paste, which by definition is cooked twice so that it is devoid of water be used to make another product, read puree’ which is more liquidy? By adding water. So, we are being charged for adding water to paste?

     

     

    The next brand I encountered was Topps puree’. In ingredient information it said tomato, sugar, iodised salt and preservative. Now, look at the inconsistency in the ingredient information. No mention of what amount of tomato or salt or preservative. Just by its absence it can be presumed that all is not healthy. Though tomato written as the first ingredient means that the brand has more of tomato.

     

     

    But the real surprise about how rules regarding packaging, ingredient information and even branding are vague and open to interpretation happened when I came across Dabur Hommade Puree’. Sounded too good to be true. And it was. As behind the pack is a disclaimer which says “Hommade is only a trademark and does not represent its true nature.” Seriously? Hommade is a Dabur brand which is quite misleading but that’s another story. The pack says made from 100% ripe tomatoes. And yet if one looks at the ingredient story it is almost the same as Kissan. Water, Tomato paste (37%), acidity regulator and anti oxidant. Tomato paste?  So, what’s this about made from 100% ripe tomatoes. Misleading? To a lay consumer like me, definitely.

     

     

    I did look up Kissan Tomato paste also. Its ingredient story had Tomato paste (96%) as the first ingredient, followed by water, salt, sugar and and acidity regulator.

     

     

    And I also came across some imported Italian brands which had 96% tomatoes and salt as the only two ingredients in puree’.

     

     

    This is what I had written about in my last blog. We consumers are being taken for a ride. The packaging rules are not clear. Ingredient story is incomplete and sometimes not consistent with the claims. Phrases are being used as brand names which have to be defended within the packaging but in an obscure fashion. So called influencers who obviously are being paid then drive the gullible us to use products which are not exactly what they are supposed to be.

     

    I am sure that the legal departments of these companies will have arguments to counter all this. But, why do they need legal to justify a product?

     

    Looks like the Tomato story is not just about the price.

     

    Vikas Mehta is a Dehradun-based business strategy and marketing consultant and educator. He writes on MxMIndia every other Monday. His views here are personal.

     

  • Campaign created by Ogilvy

    Dabur unveils black toothpaste for white teeth

    By Our Staff

     

    Dabur Herb’l Charcoal Toothpaste has launched a first brand campaign. Conceptualised by Ogilvy, it targets millennials and Gen Z for unconventional way of getting sparkling white teeth using black toothpaste.

     

    Binit Kumar, Category Head – Oral Care, Dabur India Limited said: “Dabur Herb’l Charcoal is completely new addition to the portfolio and we felt that since it’s a paste for the new age consumers we should have some fun with the communication so that it makes the point as well as connects with the audience. What we had at the end was a commercial which we hope breaks the norms and gets a bright smile on the consumer’s face, though it not being a white toothpaste.”

     

    Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added, “The legacy of Dabur is celebrated across the country and this campaign for Dabur Herb’l Charcoal Toothpaste is a testament to the progressive nature of the brand. The new #BlackForWhite concept challenges the conventional approach to advertise a toothpaste. The aim was to disrupt the stereotype and make a black toothpaste the new normal for youngsters.”

     

  • Sanjeev Kotnala brands sensitive to the business ecosystem with communication powerful and relevant to the category

    Brands like Dhara & Sabhyata show how to do it the right way

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaFestive times are the times to celebrate. Time to understand and appreciate the positivity of rituals and practices. Time for inclusive togetherness and not the time to point figures.

    There are enough issues, problems, and opportunities relevant to the brand category and promises that can be exploited. There is no need for brands to look at religious rituals and practices to question. This year we have seen fewer brands opting to question religious rituals and practices. It seems brands have understood that it does not make strategic sense to risk business for some fancy agenda of change.

    Some brands understand the subtle need and nuances to strengthen their positive connect with their audiences. They have a purpose, maybe even a real purpose. They remain sensitive to their ecosystem and do it the right way. Here are some examples.

     

    CADBURY

    Cadbury has used festival time and Diwali, in particular, to add freshness and smiles to people. The efforts are enormous, and the impact is measurable. They address real problems and provide real-time solutions within festival mood and ethos. There is a genuineness in creating inclusiveness in business and a consistency in approach through the years. The purpose here seems genuine. This year’s effort- Jinki Dukan Nahin Hoti– for people with no fixed place to set the shop is brilliant.

     

     

    DHARA.

    Dhara’s new ad in the series Khane Pe Kehna’ celebrates the festival. Dhara does not ask the audience to change; it asks them to return to the original ritual and practice of sharing and distributing handcrafted, homemade sweets. The family gets together and shares responsibility. In the process, the tradition and the art of making sweets get transferred through the generation.

    Maybe the older generation will remember it more. The current generation is happy sharing and delivering e-commerce goodies. The line ‘Tyohaar Ke Rivaj mai Zara Sa Badlav lana Hai. Apno Ko Ane Haath Se Khilana Hai’ is apt and well-presented in the ad. In fact, the way the daughter places the suggestion is full of grace and respect.

     

     

    SABHYATA DIWALI 

    Sabhyata’s Diwali ad is a simple story. It demonstrates an understanding of the new-age women’s aspirations and issues. And there is a different hiring ritual – that’s it. The leisurely build-up aligns with how it wants to steal your attention. Sabhyata, the ethnic wear brand, as something to wear to the interview connects. Though there are a few questions, is the message to hide the pregnancy the right message? Is that empowering, or is that re-instating the fear?

    I believe sometimes we should stop being too critical and stop debating every frame from a logical point of view. The communication must be seen in its totality. The only issue is that the advertisement may only work with people aware of the brand. The product does not really stand out and speaks to the potential future consumers- which it could have done to expand its base.

    Sabhyata has challenged the expected stereotype and practices in past. Here is another ad from the brand where mother-in-law and daughter-in-law team together to trap the husband into making tea.

     

     

    DABUR RED TOOTHPASTE

    Indian dental care market has seen everything. The concept of ingredients that help dental care has come a complete circle. People understand the Indian brand’s formulation and benefit outweighed the MNC-created products. The MNCs, which once denied and rejected Indian understanding of dental products, now outshout each other in telling the consumer they have it all, from Salt to charcoal.

    Dabur Lal Dant Manjan is one such product. The contemporised format Dabur Red Toothpaste promises the same results and uses modern-day science’s power to extract the best of Ayurveda.

     

     

    So, you have Amitabh Bachchan presenting the logical part of communication. And there is a song and dance version made on the 80th birthday. It uses the famed AB song- Ek Rahe Bir … They bring in three ‘gora’ and their dental issues while AB continues enjoying the fruits of strong teeth. It works. The song, ‘Eer Bir Phatte’ remade for Dabur Red Paste, nicely presents the story and the product benefit- maintaining problem-free healthy oral care.

     

     

    HP WORLD STORE.

    HP World Stores’ #ThodiSiJagahBanaLo (make a little space) calls for supporting the local Indian artisans to showcase their art and scale it up. It is a simple story but powerfully presented. The brand has taken the thought to the street with HP WORLD STORE across some cities bringing alive the idea in real life.

     

     

    REAL ‘ME’ DIWALI

    Primed with tradition and the meaning of the festival is the Real ‘ME’ Diwali advertisement. An overload of emotions and a story that may resonate with the new generation is a meaningful brand expression.

     

     

    And then there is BharatMatrimony  I discussed in the last blog, and Tasva– the Naya Nazariya– which was nothing new.

     

    NET NET

    The above are rich examples of change. They do not question religious practices but operate within the gamut of collective togetherness and the spirit of festivities celebrating the possibilities. The brands are sensitive to the business ecosystem, and the communication is powerful and relevant to the category.

    There are enough issues, problems, and opportunities relevant to the brand category and promises to be exploited impactfully. There is no need for brands to look at religious rituals and practices to question, and maybe the brands will understand it.

     

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

     

  • While IPL & News drive TV upswing, non-sports rev still down, writes Shripad Kulkarni in a Special Report

    Bounceback in TV Ad Rev… but 19.3% drop

     

    By Shripad Kulkarni

     

    Why and how TV was decoded

    Coming on the back of the India adspends degrowth in 2019 second half, the pandemic dealt a big blow to advertising. Undoubtedly, print bore the brunt of the C-19 impact, followed by Radio. Digital has had a field day, in terms of media consumption and e-commerce.

    Digital Spends too have got a good boost, but it will take some time to translate the digital consumption into a commensurate huge spike in paid media. On the other hand, at about 37% of Total Spends, Television is pretty much the mainstay. The massive rise in News Viewership saw a commensurate thrust on the News Genre from Advertisers.  In Aug-Oct, IPL led a bounceback to get the advertising on a much better wicket. Live Telecast of IPL, in many ways has helped in the kickstart of advertising during festive. So, decoding TV-led bounceback helps us understand many facets of Indian advertising. While we will look at the spends trend based on prevailing rates during the various pandemic phases, ad volumes help in a detailed understanding of the strategies deployed.

    However, care has to be taken to do a like-to-like comparison. So, IPL of 2019 to be compared with IPL 2020 (though it was in festive). And general entertainment/news separately for same period.

     

    Look out for an interview with the author and veteran mediaperson on Thursday, December 10.

     

    I have looked at Average Monthly Commercial Airtime by Key Channel Genres. We looked at the top-rated channels in each genre as a group, which contribute to 75-85% genre revenue. So, Genres detailed are: Top 4 Hin GEC1 channels, next 4 Hin GEC2, 6 Hin Mov, 6 Hin News, 4 E News, 12 Reg News, 5 Eng Mov,  and 15 Regional Channels of South, Marathi and Bengali. The Balance are grouped as Long Tail. 10 months of 2020 are compared with the corresponding period of 2018 and 2019.Till October 30, 50 IPL matches were completed, so IPL is compared with 50 matches of 2019

    Summary of the findings

    1. IPL – a grand marketing success

     

    IPL was a grand success, not just as an event, where BCCI showed exemplary guts and execution, but also of the Disney Star AdSales team. That’s because you have to pre-sell an event like IPL. And, at a 5% additional airtime in live, at a premium over last year is a fantastic performance which kick started the advertising rebound. I estimate IPL to have got a 12% Revenue increase over last year.

     

    2. The rebound was driven by E-com, BFSI and Healthcare

    IPL as well as News and General entertainment both were driven by these categories.
    It looks like the new economy will have to use offline media for the top of the funnel
    So, BFSI and the New economy brands will continue to be the drivers for next couple of years.

     

    3. Jan-Oct TV ad revenue shrunk by just 19%, due to the rebound

    As we know, in Apr-Jun 2020, there was a big drop in adspends. Listed companies Zee Entertainment, Sun TV and TV18 reported a whopping 60% average drop in revenue, while TV Today reported a 35% drop (over same period LY). By Jul-Sepm this drop was reduced to about 26% for the GEC Groups while TV Today bounced back to last year’s revenue level. Studying the average rate trends across the Pandemic phases of Apr-May, June-July and Aug-Oct, we estimate that the TV Spends, in fact have dropped by a significant 19% so far – which is a good rebound considering we were staring at a minimum 40% drop in ad revenue!

     

    4. Long tail of Advertisers has to wag for Advertising to grow

    Just 27 top advertisers contribute to 50% Commercial airtime and just under 500 Advertisers contribute to 90%. We have a long way to go to realise the potential of India. We need a significant no of advertisers from the long tail to move up and graduate to big advertisers. The process has started. Even in this period, over 1200 insignificant advertisers moved to being significant. This was largely, on the back of news and Hindi/regional channels.

    5. Long tail of Channel Genres will shrink

    Today the long tail contributes to a whopping 81% of Airtime and 23% revenue.

    The Revenue of the Long tail, however has dropped by 32%, with English dropping by over 50%

     

    6. Amul and Dabur have shown the Industry how to make the best of a crisis

    Both Amul and Dabur, our homegrown Master Brands went aggressively promoting many more brands than last two years and growing their commercial airtime by a whopping 125%.

     

     

     

     

  • The campaign has been released across TV and digital

    McCann releases new campaign for Dabur

    By A Correspondent

     

    McCann has released a new TV and digital campaign for Dabur that, as a communique notes, “reaffirms its 135-year-old legacy of protecting the health and well-neing of every Indian household.

     

    Said Mohit Malhotra, CEO, Dabur India: “As a brand, Dabur evokes feelings of Trust, Health and Well-Being in the minds of our consumers. This campaign reflects our Ayurvedic and Indian heritage, and our strong sense of pride about ‘Made in India, by Indians, for Indians’. As India now moves forward on the mission to rebuild and emerge from the challenges and uncertainties of COVID-19, Dabur also reaffirms its commitment of being ‘dedicated to the Health and Well-being of every household’.”

     

    Added Prasoon Joshi, Chairman, McCann WorldGroup: “With the legacy and the trust that brand Dabur enjoys, it is best poised to deliver the attributes New India needs on its journey to become a leader of this new era. This sentiment has been expressed in “Mitti se judey hum, Barsoon se saath khadey hum” campaign.”

     

     

  • The film lifts up sentiments around lockdown with a heart-warming story

    Ogilvy Delhi executes ad campaign for Dabur Amla

    By A Correspondent

     

    Dabur Amla Hair Oil has created a new digital campaign around building bonds with loved ones during this lockdown. The film lifts up sentiments around lockdown with a heart-warming story that helps connect with the consumers.

     

    Said Ritu Sharda, Chief Creative Officer Ogilvy India-North: “The lockdown has distanced the world, and people are worried. But we chose to look at it in a slightly different manner. One which is as real as this pandemic, but positive. It didn’t take us long to realise that it has finally given us something we have always longed for – a chance to spend time with our loved ones. So while the world figures out a way to get back together, we urge people to make their bond even more beautiful, by coming closer as a family and strengthening the roots. And a champi, coupled with lengthy conversations, is definitely one way to get there.”

     

    Added Rajeev John, Senior GM Marketing, Dabur: “An age-old brand, Dabur Amla is rooted in strength. It’s a household name spanning across generations. We wanted to ensure a strong emotional connect with the consumer during these tough times. Champi-an act of love, seemed the perfect fit to reassure our consumers that Dabur Amla is as much a part of their everyday lives, even during the lock down. Instead of being more of a product story, we felt it was key to respect the current sentiment & create a simple yet endearing film.”

  • Starcom India, the Media AOR of Dabur, has managed this campaign

    Dabur launches #SabkoChabaJaenge digital campaign for World Cup

    By A Correspondent

     

    Dabur has launched #SabkoChabaJaenge, a digital-first campaign to promote its brand Red Toothpaste during the 2019 Cricket World Cup. The campaign kicked off with a creative designed for India-Pakistan and this was followed with specially designed creatives for each of India’s matches. Starcom India, the Media AOR of Dabur, has managed this campaign.

     

    Said Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. We wanted an idea for the digital platform to connect with the newer audience that gets missed through the traditional medium. The idea of winning over the opposition through ‘chewing’ made for a perfect platform to marry the product truth of strong teeth in a competitive sphere. This helps make Dabur Red Paste not just a product, but an experience with a much stronger re-call factor. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”