MxMIndia

Tag: Schbang

  • Conceptualised by Schbang

    Dabur Chyawanprash returns with a new campaign

    By Our Staff

     

    Dabur Chyawanprash has launched its ‘Anti-Medicine Campaign’ festive extension in collaboration with Schbang, the creative media and technology agency. The campaign encourages people to choose Dabur Chyawanprash to boost their immunity and overall well-being.

     

    Said Rakesh Tahiliani, AGM, Marketing at Dabur: “With our ‘Anti-Medicine Campaign’ festive extension in collaboration with Schbang, we are taking a stand against the excessive use of medicines for minor ailments. Dabur Chyawanprash offers a natural and effective way to enhance inner strength and immunity, providing the strength to battle over 100 illnesses. Through this campaign, we hope to instill the importance of choosing holistic health and well-being by proactively opting for natural supplements like Dabur Chyawanprash over unnecessary medications. Sharing these images from the campaign will not only create awareness but also prompt individuals to think critically and seek more sustainable health solutions.”

     

    Added Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions at Schbang: “Our collaboration with Dabur Chyawanprash for this campaign is a testament to our unwavering commitment to creating campaigns that not only capture attention but also deliver a meaningful impact. This festive extension represents a unique approach to addressing a prevalent health issue, and we’re genuinely excited to be part of spreading this crucial message.”

     

  • Campaign conceptualised by Schbang

    Dabur Fem celebrates Modern Love

    By Our Staff

     

    Dabur Fem, the skincare brand, unveils its latest ad film as part of their #GlowOfLove campaign. This film is the result of collaboration between Dabur Fem and Schbang.

     

    Said Virat Khanna, Head of Marketing, Skin Care, Dabur: “In modern relationships, ancient customs and traditions like Karva Chauth don’t find a place, as they’re seen as being regressive. We, at Fem, wanted our film to demonstrate the blend of age-old customs with the realities of modern-day relationships. It is a celebration of love, commitment, and the beauty of traditions that endure and adapt in our changing world. Join us on this journey to illuminate your beauty this festive season.”

     

    Added Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions, Schbang: “Our collaboration with Dabur Fem is a tribute to the evolving narratives of love and tradition in today’s dynamic world. The #GlowOfLove campaign is the fruit of meticulous conceptualization and ideation by the Schbang team. We aimed to craft a narrative that beautifully captures the essence of modern relationships while respectfully embracing the cultural significance of Karwa Chauth.”

     

  • Features stand-up comedians Tanmay Bhat and Samay Raina

    Kotak811 launches campaign

    By Our Staff

     

    Kotak Mahindra Bank Limited’s (“KMBL”/ “Kotak”) Kotak811, a semi-autonomous digital bank, announced the launch of its campaign that highlights Kotak811 as the digital bank that lets you do more with your time. The campaign #SamayKoSahiKaamPeLagao features new-age stand-up comedians, Tanmay Bhat and Samay Raina.

     

    Conceptualized and created by Schbang, this digital campaign comprises a set of 3 ad films, which will be seen across digital channels and OTT platforms. The campaign kicks off with an ad film that is a humorous take on doing more with time, as it shows time being put to better use by literally putting the protagonist Samay (Raina) to better use.

     

    Said Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank Ltd.: “The campaign #SamayKoSahiKamPeLagao aims to encourage consumers to do more with their time by banking with Kotak811. Kotak811 is making banking so easy and convenient with its digital banking solutions, that it leaves one with more time to do things they like. Kotak811 is positioned as a preferred mode of banking for those who feel traditional banking can take up a lot of their time.”

     

    Akshay Gurnani, Co-Founder and CEO of Schbang, added: “Kotak811 wanted to highlight the convenience of digital banking. Understanding our audience, we knew collaborating with the popular duo – Tanmay Bhatt & Samay Raina would amplify our messaging and draw the right eyeballs. The campaign is overall aimed at showing how the ‘Samay’ you save by digitally banking with Kotak811 can be spent doing things that actually matter to you.”

     

  • Film conceptualised by Schbang agency

    MSD Pharmaceuticals spreads awareness about HPV infection

    By Our Staff

     

    MSD Pharmaceuticals has launched a campaign to spread awareness about the human papillomavirus (HPV) that can lead to cancers. The film is conceptualised by Schbang, a Mumbai-headquartered integrated solutions agency.

     

    Said Anushka Gandhi, Creative Lead, Schbang: “A creative device for this particular campaign that spoke to me, quite literally, was spoken word. This poetic medium powerfully offers insight into the pulse and fabric of society, sociocultural issues which is why it felt fitting to leverage this narrative style for a stigmatized topic to aid awareness. With some audio-visual drama, a fresh visual treatment, dynamic art, and some bold performances by the cast, we got an elevated portrayal of this piece brought to life by Schbang Motion Pictures.

     

  • The campaign focuses on actions to end home-bound violence and #MakeHomeASafeSpace

    Schbang for Good & SBox launch Christmas campaign to prevent child sexual abuse

    By A Correspondent

     

    Schbang for Good has joined forces with Sakshi, a rights-based NGO, to spotlight the increasing problem of child sexual abuse. The communication for change vertical of Sakshi, ‘SBox’, along with Schabang’s impact communications wing ‘Schbang for Good’, launched an action oriented digital campaign for The Rakshin Project, a youth-led movement working to end Child Sexual Abuse in India.

     

    The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the adult community to participate in the solution.

     

    Said Riya Parekh, Group Creative Manager, Schbang for Good: “From a young age I’ve debated the idea of “naughty or nice” because their definitions aren’t well defined. Through the campaign, we’ve tried depicting a repercussion of this burden imposed on children, a life-altering repercussion for millions of children.”

     

    Added Natashja Rathore, Founder and CEO of SBox by Sakshi: “As we celebrate the resilience with which we have addressed the challenges of this year, The Rakshin Project’s on-ground initiatives coupled with SBOX’s communication initiatives, continue to work towards ensuring homes actually become ‘safe’. It is important for us to be courageous, to face hard truths and secure our children.”

     

     

  • Focus on changing usage patterns to impact change

    Finolex Pipes launches digital campaign on water conservation

    By A Correspondent

     

    Finolex Industries has launched a digital campaign on water conservation. Aimed at impacting a change in the way people use water, the film shows the grim reality we are headed towards if we do not take necessary steps to conserve water.

     

    Commenting on the films, Nitin Kulkarni, President, Sales & Marketing, Finolex Industries said: “We’re privileged to be the company that helps transport water into the homes and farms of majority Indians. As we enjoy this privilege this is our small attempt to remind our countrymen that water is a resource we must use wisely. Having said that for us, actions speak louder than words and I’d request all those who have seen this film to also see the work done by Mukul Madhav Foundation – CSR partner of Finolex Industries in the area of water conservation and support that work where possible.”

     

    Added Harshil Karia, Managing Director, Schbang: “We’re happy to use the occasion of World Earth Day to co create something special with Finolex. For us, Finolex and Mukul Madhav Foundation and their work has always been inspirational and we’re very glad to be able to create a message to add to all the fantastic work they do. Our entire team across Mumbai and Bengaluru supports this message and shall be doing all it can to ensure that water is used mindfully in our homes and offices and that this message travels far and wide.”