By A Correspondent
For creating awareness and promote road safety during monsoon amongst motorists, Chevrolet India has launched the ‘Drive with Care’ initiative. As a part of this campaign, Chevrolet has released a video showing the innovative road signs using hydrophobic paint (that can only be seen when wet) at work on YouTube, Facebook and other mediums to help make road safety a priority for everyone, especially during this time of the year.
A campaign page on the Chevrolet website has been created to educate the public with insights on traffic accidents and tips on what pedestrians and drivers can do to be safer on the road during rainy days.
Speaking about the initiative Jack Uppal, VP Marketing and Customer Care, General Motors said, “At Chevrolet, one of our key value is to keep the customers at the centre of everything and the monsoon season is just one of the several opportunities to connect, engage and educate them on the importance of being careful on road. As a global brand that considers safety as one its highest priorities, Chevrolet takes a comprehensive and innovative approach to road safety, aimed at keeping everyone on the road – drivers, passengers and pedestrians, ‘Safe’. With the ‘Drive with Care’ film, which hits hard at the road safety issue, we aim to create awareness amongst the people and bring about the attitudinal change to be safe on the road and to care for others at the same time. The campaign gives on-road insights and urges you to think and ponder over your approach towards road safety.â€
The company carried out a study on road accidents in Mumbai, conducted by Nielsen and ValueNotes to learn more about road accidents during the monsoon season. It helped to create awareness by identifying major accident prone zones/areas in the city during monsoon, reason behind these accidents and other statistics on the number of accidents, particularly during monsoon months.
Safety messages saying ‘Drive with Care’ with wet paints and stencils are being painted in select residential areas that appear whenever it rains to promote the campaign. This will help in reaching all the families around and educating them to be more careful while driving during the monsoons.
The campaign’s objective is to raise awareness amongst motorists to maintain their cars during the rains. Chevrolet India had also launched Monsoon Service Camps that offered services to ensure safe driving in the monsoon season. The services provided included a special quick free check-up of items such as brakes, light bulbs, electrical, battery and tyres. In addition to the free front wiper blades distributed, there were discounts on parts and labour charges to ensure their vehicles are well maintained and safe to drive.