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Tag: Jack Uppal

  • Meet the Chevrolet Safety Ninjas; Chevrolet’s little Ninja mascots to raise awareness around Child Safety

    Chevrolet urges drivers to ‘Drive with Care’

    By A Correspondent

     

    Progressing further on the ‘Drive with Care – Protect your precious’ campaign, Chevrolet India has initiated on-ground activities as a part of an extensive awareness drive. The on-ground activation include deployment of Safety Ninjas at malls and schools across – Delhi and Mumbai.

     

    Giving considerable attention to reinstate child safety measures on roads, the campaign went live on digital platforms earlier this month.

     

    Chevrolet has taken an innovative approach towards road safety, underscoring certain essential road safety measures, the negligence of which has become the major reason for the increasing number of road accidents today. To reach out to parents and kids, a group of tiny tots (Chevrolet Safety Ninjas) were positioned at Phoenix Market City, Kurla and Goregoan Sports Club in Mumbai who persuaded them to take the Chevrolet Tiny Safety Challenge. The initiation included safety quizzes, contests and other engaging activities. The Ninjas also urged the parents to take a pledge online to consciously ensure their child’s safety.

     

    The campaign features four Safety Ninjas, Chevrolet’s mascots to promote child safety – Buckle Ninja, Child Seat Ninja, Lock Ninja and Rear Seat Ninja. The Safety Ninjas will sensitize parents and kids on the need to inculcate safety measures on a daily basis. A campaign video with the Safety Ninjas will also be released on YouTube, Facebook and other media channels to create awareness.

     

    Chevrolet has also tied up with 35 schools in Delhi and 15 schools in Mumbai to ensure a widespread messaging across the target audience.

     

    “As a global brand that considers safety as our overriding priority, it is important for us to promote safe driving habits amongst all. Bearing in mind, the increasing stats on death polls due to road accidents, Chevrolet is taking forward its brand commitment, with the Drive with Care-Protect your Precious campaign. This initiative will focus on safety of the kids and will enhance awareness on the importance of Child Safety when on roads and we thought who better to stoke awareness about Child Safety than children themselves,” said Jack Uppal, VP Marketing and Customer Experience, Chevrolet India.

     

    Every child has the right to grow up in a healthy and safe environment, we believe, if we teach our kids today the importance of road safety, they will grow up immunizing that as an ethos and not just a lesson. There are a number of child safety car seats available in the market, and parents should consider using them based on their child’s age and weight. It is also important for parents to inculcate the habit of buckling up the kids’ as ensuring the use of a seat belt is the best protection one can give their child when travelling in a car,” he added.

     

  • The auto major has identified five influencing achievers around the globe and chronicled their inspirational journey of achieving their New Year resolution

    Chevrolet launches digital campaign on Facebook

    By A Correspondent

     

    To welcome the New Year 2017, Chevrolet has partnered with Facebook to inspire its customers in finding new roads to further strengthen its customer relationship.

     

    Since many people quit their resolutions very early in the year, Chevrolet has identified five influencing achievers around the globe and chronicled their inspirational journey of achieving their New Year resolution. Additionally, the campaign will also incorporate Chevrolet Co Driver, the new messenger Bot technology, which further intimates the viewers to subscribe and share their new year resolution. The Co-Driver community is aimed at exchanging tailored GIFs and motivating memos to support each subscriber to accomplish their set resolutions.

     

    Commenting on the new digital campaign and partnering with Facebook,  Jack Uppal, VP Marketing & Customer Experience, Chevrolet India said, Our company motto appropriately defines Chevrolet’s brand statement, ‘Find New Roads’, it is all about exploring new opportunities and making every mile count. We strive to craft innovative concepts for our consumers, and offer new experiences that sustain our brand connect and enhance the overall customer experience and brand value amongst our target audience. Facebook is one of the largest social networking platforms which engage multiple users on a daily basis. With this partnership, Chevrolet envisages widespread customer outreach and further anticipates establishing a deeper brand connects with its customers.”

     

    In 2016, Chevrolet India conducted a variety of social media campaigns. With the advent of 2017, Chevrolet will attempt to shape a firm foundation between digital natives and the automotive industry. Chevrolet continues to build upon its commitment towards offering the best in class customer service by adopting diversified measures.

     

  • To create awareness about the safety issues of driving during monsoon season this campaign has been launched

    Chevrolet launches ‘Drive with Care’ initiative

    By A Correspondent

     

    For creating awareness and promote road safety during monsoon amongst motorists, Chevrolet India has launched the ‘Drive with Care’ initiative. As a part of this campaign, Chevrolet has released a video showing the innovative road signs using hydrophobic paint (that can only be seen when wet) at work on YouTube, Facebook and other mediums to help make road safety a priority for everyone, especially during this time of the year.

     

    A campaign page on the Chevrolet website has been created to educate the public with insights on traffic accidents and tips on what pedestrians and drivers can do to be safer on the road during rainy days.

     

    Speaking about the initiative Jack Uppal, VP Marketing and Customer Care, General Motors said, “At Chevrolet, one of our key value is to keep the customers at the centre of everything and the monsoon season is just one of the several opportunities to connect, engage and educate them on the importance of being careful on road. As a global brand that considers safety as one its highest priorities, Chevrolet takes a comprehensive and innovative approach to road safety, aimed at keeping everyone on the road – drivers, passengers and pedestrians, ‘Safe’. With the ‘Drive with Care’ film, which hits hard at the road safety issue, we aim to create awareness amongst the people and bring about the attitudinal change to be safe on the road and to care for others at the same time. The campaign gives on-road insights and urges you to think and ponder over your approach towards road safety.”

     

    The company carried out a study on road accidents in Mumbai, conducted by Nielsen and ValueNotes to learn more about road accidents during the monsoon season. It helped to create awareness by identifying major accident prone zones/areas in the city during monsoon, reason behind these accidents and other statistics on the number of accidents, particularly during monsoon months.

     

    Safety messages saying ‘Drive with Care’ with wet paints and stencils are being painted in select residential areas that appear whenever it rains to promote the campaign. This will help in reaching all the families around and educating them to be more careful while driving during the monsoons.

     

    The campaign’s objective is to raise awareness amongst motorists to maintain their cars during the rains. Chevrolet India had also launched Monsoon Service Camps that offered services to ensure safe driving in the monsoon season. The services provided included a special quick free check-up of items such as brakes, light bulbs, electrical, battery and tyres. In addition to the free front wiper blades distributed, there were discounts on parts and labour charges to ensure their vehicles are well maintained and safe to drive.

     

  • The Shattering Perceptions campaign aims to tap the core customer focus groups

    Chevrolet India unveils new ad campaign for Beat

    By A Correspondent

     

    Chevrolet India has launched a new campaign for the Beat with a concept of ‘Shattering Perceptions’ to tap their target customers. The new campaign will also align with the main attribute of the car ‘Fun to Drive’.

     

    The Shattering Perceptions campaign is a completely innovative way of presenting fresh compelling content through real life situations which are authentic – this has been done with real people, not actors. It provides people a completely new rationale to think about cars in a different way. With this completely new experiential consumer campaign, we aim to shift perceptions and create a positive impact based on what consumer really seeks in a car.

     

    Jack Uppal, Vice President Marketing & Customer Experience, GM India said, “We are proud to introduce the new campaign for the 2016 Chevrolet Beat this month with a concept of ‘Shattering Perceptions’ to tap our core customer focus groups. The Chevrolet brand holds strong product attributes based on technology, power and dependability that would definitely create a positive impact. This is the perfect kind of setting to correct the difference between the brand and the people’s perceptions of it.”

     

    The Beat is a small car at the entry level – the first car for most buyers. In this segment, most people look for fuel economy, maintenance, interior space and most importantly a fun to drive Car. The Beat scores very well on all of these. In addition to being a fun car to drive it has outstanding modern design, quirky door handles, icy blue illumination inside, and Intelidrive technology that makes for great handling and driving fun in all conditions.

     

    The new campaign approach for Beat seeks to get people to re-evaluate the category itself. Three long-format films have been developed that get people to realize that while we tend to evaluate cars on ‘practicality- based’ factors, cars in that segment are, in fact, actually about fun.

     

    Created and executed by Commonwealth and the media partners Carat, Shattering Perceptions was rolled out in the US market a couple of months ago, to correct the people’s perceptions of the brand. To begin with, in December 2014, Chevrolet in the US faced a strange situation. A survey showed that a large majority of the respondents did not have an excellent opinion of the brand; many in fact did not even consider the brand when they were purchasing a new car.

     

    The new campaign comprises of a 360 degree approach which is led by Mobile and Digital medium. OOH Media, Cinema and Television will remain an integral part of the campaign.