By A Correspondent
Cafe TC and Dentsu Webchutney have created Liquor Ticker – claimed to be the world’s first ad ticker on the popular messenger app. Cafe TC, earlier known as Turquoise Cottage, was looking for a low-budget campaign to promote its makeover targeting mainly its patrons. Executed by Dentsu Webchutney Innovation Lab, Liquor Ticker converted Cafe TC’s status into a running ticker and the profile pics into ever-changing GIFs (Graphics Interchange Format: an image format which animates) to show a vast variety of content – from its brand new logo to the new menu and a host of offers. Users could send a screenshot of an offer they liked to avail it at the bar.
“Our brief was clear to the agency. Promote our revamp in a way never done before but of course in a limited budget!†says Gaurav Soral, Founder, Cafe TC. He adds, “When the agency told me that they plan to use WhatsApp, I was a bit skeptical since WhatsApp doesn’t offer any official ad space! And we’re not the kind of brand that would spam its users.â€
Says Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney Innovation Lab, “We were toying with this idea for quite some time now but were looking for that perfect match. With a little play of technology, read modifying WhatsApp’s API (Application Program Interface), we created an ad space on a medium that doesn’t have any! Liquor Ticker might just open the floodgates of advertising on WhatsApp.â€
Last year, Cafe TC along with Dentsu Webchutney came up with the award-winning Happy Hours Rewind where users could turn back time and extend the happy hours by tweeting more and more.