By Our Staff
India’s Pixel Party has announced the collaboration with Dentsu Webchutney and Vice World News to educate people about the British Museum’s disputed artefacts through a unique multimedia project, ‘The Unfiltered History Tour’. The project was conceptualised by Dentsu Webchutney and executed by Pixel Party, to create an interactive tour of the British Museum using augmented reality technology.
Said Kalpit Dwivedi, Founder and Director, Pixel Party: “The process of creating an immersive experience was fascinating and challenging. It forced us to think out of the box and tackle unique situations, and we are proud of the result. I believe that technology enables more powerful, impactful storytelling and we decided to try this using a social platform that can build a rich experience for every user – which is how Instagram’s augmented reality filters became part of this project. Our aim was to make people more aware of their history.”
Added Gurbaksh Singh, Chief Innovation Officer, Dentsu Webchutney: “We saw the Unfiltered History Tour as an opportunity to decolonise the British Museum, as the AR experience visually transports disputed artefacts to the home countries they belong to, as experts from their homelands tell true stories about how they reached the museum. Collaboration has been at the heart of this gigantic project, as plot twists kept surprising us throughout the journey – from the uncertainty surrounding the Museum shutting down during the lockdown to exhibits that were part of the first version of our tour being taken off display. But ultimately, our north star was to create a benchmark for Copy-Code-Craft coming together to create an immersive storytelling experience for everyone experiencing this campaign. Tech became a powerful tool to make our narrative more impactful and accessible.”
Logitech has joined hands with Dentsu Webchutney to launch the new Logitech Pebble mouse. The agency has conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyses their Instagram profiles to check if their vibe matches the stylish mouse.
Lava Mobiles and Dentsu Webchutney have launched an initiative titled ‘The Homecoming Project’. The initiative reimagines India Gate and places the name of all 74, 187 martyrs on it. This is achieved through an AR app that comes in-built with limited edition Lava Mobiles.
Inspired by the ‘90s era, Dentsu Webchutney has launched the ‘Logitech Buddy Board’- a keyboard innovation that lets two to five friends play a game together on just one single keyboard.
ScoopWhoop Media has announced the launch of inflight feedallowing users to read ScoopWhoop content while flying, without internet connectivity. The feature which is currently in its beta version, appears as a push notification only when one is on airplane mode and is flying above 16000 feet. The feature will dissolve once there is descend in the altitude.
Cafe TC and Dentsu Webchutney have created Liquor Ticker – claimed to be the world’s first ad ticker on the popular messenger app. Cafe TC, earlier known as Turquoise Cottage, was looking for a low-budget campaign to promote its makeover targeting mainly its patrons. Executed by Dentsu Webchutney Innovation Lab, Liquor Ticker converted Cafe TC’s status into a running ticker and the profile pics into ever-changing GIFs (Graphics Interchange Format: an image format which animates) to show a vast variety of content – from its brand new logo to the new menu and a host of offers. Users could send a screenshot of an offer they liked to avail it at the bar.