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Tag: Cafe TC

  • In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals

    Dentsu Webchutney executes ‘Not 2 B Missed Deals’ in a unique way

    By A Correspondent

     

    Café TC and Dentsu Webchutney launched a new campaign to make people aware of ‘Not 2 B Missed Deals’ using Truecaller in an innovative way.

     

    In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals. It tasked Dentsu Webchutney to ensure that the deals are communicated effectively.The agency arrived on the insight that more than the received calls, it is the missed calls that capture the attention of people. Missed calls make people curious and they want to know who called and why. They look up unknown callers on Truecaller which now commands a user base of 250 million. By putting missed calls and Truecaller together, Dentsu Webchutney created Missed Caller – World’s First Free Promo on Truecaller.

     

    Said Gaurav Soral, Founder, Café TC: “When the team told me that they want to use Truecaller, I quickly asked them about the ad size, placement, costing and things like that. The team requested me to let them finish. And when they did, the idea got us all very excited.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney: “We are always looking for new technology, new platforms and new ways of using existing platforms. Missed Caller is a showcase of our ability to tell stories effectively using cutting-edge innovation.”

     

     

  • In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals

    Dentsu Webchutney executes ‘Not 2 B Missed Deals’ in a unique way

    By A Correspondent

     

    Café TC and Dentsu Webchutney launched a new campaign to make people aware of ‘Not 2 B Missed Deals’ using Truecaller in an innovative way.

     

    Said Gaurav Soral, Founder, Café TC: “When the team told me that they want to use Truecaller, I quickly asked them about the ad size, placement, costing and things like that. The team requested me to let them finish. And when they did, the idea got us all very excited.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney: “We are always looking for new technology, new platforms and new ways of using existing platforms. Missed Caller is a showcase of our ability to tell stories effectively using cutting-edge innovation.”

     

     

  • Cafe TC, Delhi NCR's popular bar, hacks into WhatsApp to promote its new look and menu

    Cafe TC & Dentsu Webchutney launch Liquor Ticker

    By A Correspondent

     

    Cafe TC and Dentsu Webchutney have created Liquor Ticker – claimed to be the world’s first ad ticker on the popular messenger app. Cafe TC, earlier known as Turquoise Cottage, was looking for a low-budget campaign to promote its makeover targeting mainly its patrons. Executed by Dentsu Webchutney Innovation Lab, Liquor Ticker converted Cafe TC’s status into a running ticker and the profile pics into ever-changing GIFs (Graphics Interchange Format: an image format which animates) to show a vast variety of content – from its brand new logo to the new menu and a host of offers. Users could send a screenshot of an offer they liked to avail it at the bar.

     

    “Our brief was clear to the agency. Promote our revamp in a way never done before but of course in a limited budget!” says Gaurav Soral, Founder, Cafe TC. He adds, “When the agency told me that they plan to use WhatsApp, I was a bit skeptical since WhatsApp doesn’t offer any official ad space! And we’re not the kind of brand that would spam its users.”

     

    Gurbaksh Singh

    Says Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney Innovation Lab, “We were toying with this idea for quite some time now but were looking for that perfect match. With a little play of technology, read modifying WhatsApp’s API (Application Program Interface), we created an ad space on a medium that doesn’t have any! Liquor Ticker might just open the floodgates of advertising on WhatsApp.”

     

    Last year, Cafe TC along with Dentsu Webchutney came up with the award-winning Happy Hours Rewind where users could turn back time and extend the happy hours by tweeting more and more.