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Tag: BYJU’S

  • As its Global Brand Ambassador

    Lionel Messi promotes Byju’s Education for All Foundation

    By Our Staff

     

    On the heels of Argentina’s historic FIFA World Cup victory, Lionel Messi has posted ‘Namaste India’ on his Instagram to the delight of his millions of followers. The post carries a series of pictures showing Messi wearing Byju’s jersey to promote the cause of equitable and accessible education through the Byju’s Education For All (EFA) foundation.

     

    Byju’s, the edtech company, had announced Messi as the global brand ambassador of EFA, its social initiative, a month before the World Cup began in November. Messi is known to promote the cause of equal education and also serves as a global brand ambassador of UNICEF.

     

    “Children are our future,” Messi wrote, adding that no matter where they live, every child deserves an equal opportunity to learn and grow. Commending BYJU’S and its groundbreaking work in championing inclusive tech-driven education for all, Messi took the message of equal, equitable, and quality education for all to his 400 million+ social media followers, and marked his welcome into the BYJU’S family. His post garnered nearly 10 million, or 1 crore, likes in the first ten hours, making it one of his most popular endorsement posts.

     

    Said Divya Gokulnath, co-founder of Byju’s:  “We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location. Messi’s passionate advocacy for education and children aligns perfectly with our own values at Byju’s, and we look forward to working with him to expand the reach and impact of our Education for All initiative.”

     

  • Examines 100 EdTech ads

    ASCI releases report on advertising in the EdTech sector

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) released a comprehensive report on advertising in the education technology sector (EdTech) and the impact it has on parents and students. The report aims to decode the challenges and opportunities for EdTech sector advertising. The report also identifies ways in which the sector can shape a more responsible narrative, and move away from opportunistic advertising which many consider problematic.

     

    EdTech as a sector holds immense promise in being able to address the infrastructural and learning challenges in India, hence it is critical that the advertising of the sector does not undermine its potential. The study, done with the active participation of both industry and non-industry stakeholders identifies opportunities and challenges and proposes a framework that could guide advertisers to more balanced advertising.

     

    The EdNext study was undertaken by ASCI with Sprint Studio.ai as the research partner and UNICEF as the knowledge partner. A total of 100 EdTech advertisements across print, TV, digital video and static mediums were analysed by a wide set of stakeholders including parents, students, policymakers, educationists, child development experts, as well as representatives of the industry from the marketing and creative fields. The study was conducted across the cities of Delhi, Bangalore, Indore, Kanpur, Patna, Kolhapur, Warangal and Bardhaman.

     

    The analysis revealed that:

    Ads have a huge impact on parents’ choice of EdTech platform, with 49% of parents choosing platforms based on advertising

    Like traditional education ads, Ed-Tech ads too, have a huge focus on marks and ranks. Math and science dominated the subjects depicted

    While 81% of parents trust EdTech ads, 73% felt that ads showed high pressure of studies

    None of the endorsers/ role models were from the academic field

    Stereotypes of gender, physical appearances, and mother’s roles crept in to these ads

    The findings also noted some positives. Some of the key positives identified were:

    Ads featuring parents represented them as supporting partners to students, and thereby provided positive role models for progressive parenting (21 out of 23 ads)

    Parents and experts also felt that ads that focused on conceptual learning were progressive and enjoyable

     

    The EdNext study proposed a framework to elevate the communication around EdTech mindfully. Titled ‘RAISE’, the framework provides stakeholders a set of lenses to evaluate the creatives and develop messages that could be considered more progressive. Following the checklist guide provided in the framework will help marketers and creative experts review concepts at the inception stage of the ad itself.

     

    The framework is based on five principles which include:

    R – Relationship of the student with learning

    A – Authenticity of situations, promises and claims

    I – Inclusive representation of characters to depict diversity in gender, age, physical attributes, personality types, learning styles and pace along with regional inclusion

    S – Spectrum of pedagogy where there is information on learning methods and how they contribute to holistic learning outcomes

    E – Excellence markers to focus on overall development as a measure of success over ranks and marks

     

    Manisha Kapoor, CEO and Secretary General, ASCI, said: “EdTech has emerged as a very important sector in recent times, especially in the pandemic era where parents engaged with these companies to supplement their children’s education. Ed-Tech has the ability to solve some fundamental infrastructure and content challenges and revolutionize Indian education. However, given the particular asymmetry between vulnerable parents and students on the one hand, and large organizations on the other, it is critical to ensure that advertising is responsible and does not exploit these vulnerabilities. EdTech advertising has a massive opportunity to build a positive and future-facing narrative, which makes for compelling brand stories that also build confident and multifaceted learners.”

     

    Mayank Kumar, Chair at Indian Ed-tech Consortium, and Co-founder UpGrad added: “The EdNext report shines light on the sheer scale of the EdTech sector and highlights the need for raising the bar on advertising in the industry along with providing a roadmap on how that can be achieved. The report also shows huge acceptance of the benefits of EdTech products by students, parents and teachers. The in-depth research we undertook along with ASCI will help the industry get a clear picture of how the sector can benefit through responsible advertising, which it is already constantly working towards.”

     

    Divya Gokulnath, Co-chair at Indian Ed-tech Consortium and Co-Founder BYJU’S said: “The EdNext report highlights that almost all parents are appreciative of the ads which show children enjoying the process of learning, which is something we live by, work for, and showcase in our ads. We prioritize building strong and sustainable relationships based on first principles. While it’s natural for advertisers to highlight the best outcomes achieved by their users, the EdTech industry strives to present a balanced picture at all times. As a nascent industry that is constantly evolving, we must adapt in our effort so that we can make learning effective for everyone. This initiative by ASCI will help us design even more responsible and effective ad campaigns as we continue to grow and improve.”

     

  • …of Fifa World Cup-related communication for Indian consumers. A review by Vikas Mehta

    Agony & Ecstasy…

     

     

    With apologies to none at all

    By Vikas Mehta

     

    Vikas MehtaThe Fifa World Cup is now reaching its crescendo. My social media feed is full of comments on football and I can see lot of angst as the traditional superpowers like Germany, Spain, Netherlands and Brazil have been eliminated. Teams like Morocco or Croatia do not have the same universal appeal and at best are seen as outsiders. But football fans in India have one more angst. The patchy and glitchy coverage of the event in India on the Jio Cinema OTT channel.

     

    I am surprised at the criticism as I was watching the matches on the Sports18 TV channel and the coverage seemed pretty good. But what really got me puzzled was why were most of the people I know, watching the matches on the OTT channel and why not on the traditional DTH channel?

     

    Subscribing for a month or even a quarter was very cheap and no connectivity or downloading speed issues to tackle. Turns out from my limited friend circle that not many knew about the TV option and the addiction to OTT is so great that many have actually given up on DTH TV. The reality had hit home.

     

    Now that I am travelling, I too have started watching the matches on OTT, mobile screen. And to me all seems fine. The glitches about buffering etc have not affected me even though I am in the interiors of Tamil Nadu with some Mandous-related weather issues.

     

    My biggest disappointment with the Football World Cup, as indeed it was with the T20 World Cup is the lack of interesting World Cup-related commercials. On a global scale, Nike, Coke, Pepsi have launched some interesting commercials. Pepsi has brilliantly used its global stars like Messi Ronaldinho, Pogba etc and weaved in the lingo and feel of the Gen Z with slang like nutmugged etc. It also has a flashes of irreverence, chutzpah and of course football. Living upto the expectations of what Pepsi calls “Generation Thirsty”, the ad is about being thirsty for more. The commercial has got a strong backlash too as it seems to have adopted a lot of Moroccan locales and cultural icons which could be interpreted as Qatari. But I guess with the Moroccans having knocked out Spain and now Portugal and having advanced to the semi finals, this anomaly will be overlooked. Watch the Pepsi World cup ad.

     

    Expectedly, Coke, which is the official sponsor of World Cup, has come out with a simple yet strong film which stays true to Coke’s global sign-off of ‘Believing is Magic’. Depicting a young girl swept away in a carnivalesque celebration of football, the film stays true to the brand personality of Coke. Watch it here: Coke World Cup

     

    But Coke has been breaking new grounds of late and it tries to go beyond just advertising. I was therefore not surprised to come across a whole digital campaign which captures a wide range of fans’ devotion for their beloved teams. The ads show the outlandish promises many fans would make if their team could win the World Cup; from getting a tattoo, to shaving their head, to running to work every day—while inviting viewers to share their own promises for possible inclusion in Coca-Cola packaging, digital content or outdoor creative. And Coke is also issuing NFT’s associated with this world cup. Digital Memories that will be for the buyers to own. Watch this: Coke World Cup promise

     

    The piece de resistance for me was definitely the Nike Multiverse campaign. It has a simple global insight of fans’, in this case two scientists in a lab, debating the greatness of their favourite player, across different eras. And then the whole campaign turns into a science induced multiverse universe where players Mbappe and Ronalidinho (he seems to be getting into an advertising renaissance), are zapped into a multiverse universe to have them play against each other. Soon other employees at the lab weigh in with their favourites, present and past, like the Brazilian Ronaldo, Ronaldo CR7, Alex Morgan, Kevin De Bryun, Virgil Van Dijik etc and the film gets into some crazy football shots with a nice touch of technology. Nike has again outdone itself. Watch the ad. World Cup Nike

     

    All this makes me wonder why brands like Coke or Pepsi who have a strong presence in India and who splurge a lot on advertising, not show any world cup related ad. Coke is a global sponsor of the World Cup and yet it has no presence in either the TV or the OTT telecast. I understand the winter months low soft drink consumption issue but seriously, the world cup is a brand building exercise, not just an increase in sales time. The winters in Europe are much more severe. I also believe that initiatives like the outlandish promises, will work very well in India. Just yesterday I saw a post from a Bengali friend, who, while moaning the exit of Brazil was also depressed that he will have to go non vegetarian till the end of the world cup. Some outlandish promise or wager, is my guess. So why total silence by the brand during world cup football is beyond my comprehension.

     

    I did see a Pepsi ad on TV during the matches but it was a rerun of an old “more fizz” ad featuring the more older Salman Khan. Nothing to do with football.

     

    Byju’s has hired Messi as a brand ambassador for its social cause of education for all. Hyundai is one of the official sponsor of the world cup. Visa is another global sponsor. And Amul is the regional sponsor (whatever that means) of Argentina and Portugal teams. So, let’s look what these brands, who have a strong presence in India, are doing around the world cup in India.

     

    Byju’s had an ad which I saw a month or so ago which announced the partnership with Messi along with Byju’s being an official sponsor of the world cup. A very forgettable and predictable piece of ad which featured some stock footage of Messi and a few supers announcing from India to the world (whatever that means, again) and Byju’s sponsorship. Shoddy, poor quality and unimaginative. There is a separate long video which uses Messi to talk about the importance of choosing the right coach not just in football but in education too. Interestingly done but it’s a long video which is expected to go viral and not being telecast during the matches. Byju’s Messi Ad

     

    Amul has gone the same tacky route. Some stock shots of players of each team with a milk splash effect added on. Mind you, these are still shots, not even video footage. There is a bit of a generic milk benefit lyrics added on which rhyme with the name of the team. Sample this. Go go Portugal. Doodh se mile bal. Tasty har pal. Daud aur uchal. Or this one. Amul Khana peena tasty aur proteina. Cheer Argentina. Some really corny stuff with absolutely no production values. It has an interesting thought in its tagline of being the original energy drink. But it has been relegated to just a tagline. Amul had a budget for sponsoring the teams. Amul has a budget for buying media time. But Amul kept hardly any production budget. Go figure. Amul Argentina Regional sponsor

     

    The auto brand, Hyundai, has followed a global diktat. They are using a global film which is very high on tech with a message of “Beyond Mobility”. The ad is more manufacturer speak rather than consumer benefit or language. Leaves one cold. Watch here. Hyundai beyond mobility

     

    And Visa is re-unning some old ads which showcase the advantage over paying cash by using Visa cards. Tap to pay with Visa. A network that’s fast, secure and convenient. Seriously? In a world dominated by UPI payment that’s Visa’s competitive advantage? Watch here. Visa India

     

    Definitely the World Cup ads in India are a huge disappointment. Rather, these are a case of missed opportunity. The brands have missed out on a chance to use the world cup in a creative and engaging way. The plethora of similar looking automobile ads or RBI ads or Mutual Funds sahi hai ads featuring cricketers and film stars are just using world cup as another event where the brands are throwing good money but not creating any impact. It’s just an item ticked off. And that’s really a pity.

     

    P.S: Ok, I now understand the furore about the Jio Cinema glitches during live telecast. While writing this, I am watching the Morocco vs Portugal match and at half-time for two-three minutes there was nothing happening. Just some shots of the stadiums and some graphics. No commentary, no explanation. And then after 2-3 minutes the match centre came on with a half time report. Very shoddy and unprofessional indeed.

     

  • Brand must not waste time and resources on poorly executed, half-baked communication, writes Sanjeev Kotnala

    Special days need Special Effort. So how did we do with Teacher’s Day 2022?

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaOn special days we see brands releasing communication celebrating the specific day. People take to social media and flood it with messages. Some are relevant and thoughtful, but most of them are a rehash of some old thought. These special days are usually around religion, region, festivals, birth and death anniversaries, historical milestones, politics, events, sports, or anything else that is topical or tactical.

    In the case of certain special days, brands have the opportunity to present their point of view. For some categories, these days open a window of customisable unique advantage to relate to their wider audiences. Like Valentine’s Day for romance, love, care, and Chocolates. Father’s Day for all the relationships and cheeky messages from condom brands. Teachers’ Day for the education and coaching category.

    Unfortunately, most brands fail to exploit the opportunity and end up doing lip service. The stale jokes and the repeated unexplored strategic focussed messages make no sense.

    Yes, one understands but fails to accept the statement that after so many years of brands trying to explore these days, there is no new thought possible. Maybe it is true. Perhaps, all nuances around them have been explored, if not fully exploited. However, it tells us that to make a difference and impact, brands better roll up their sleeves and think deep, and even if it’s an old thought- freshen it in execution. Otherwise, the energy and resources are misdirected, and there is a colossal waste of effort and energy. It is, in fact, true about most special days.

    Here is what happened with Teacher’s Day.

     

    Navneet Education- #Trforteacher

    Navneet Education wants to roll out a petition so teachers could use Tr as a prefix identifier, just like a doctor uses Dr, Engineers use Er. And so on. Not a bad idea, but not the first time. Though the execution style of ”We asked few people is so jaded, it is not impactful. Though the brand did float it across Facebook, Instagram, and Twitter with all the possible hashtags, this was one of the best efforts of the day- it is itself making an example.

     

     

    Day in a teacher’s life.

    Teachmint showcased what a teacher’s day looks like and what keeps them going. Presenting Teachers as the heart of schools. The brand wants everyone to join in showing love for Teachers, and, yes, again, there was this hashtag barrage- as if the brand was unsure what would really work.

     

     

    CONTINUOUS LEARNING- BYJUS

    The biggest online and now hybrid coaching – created the not so unexpected – learn at every stage campaign. It had decent success with huge views. A simple thought of learning being a journey with multiple pit stops but no destination. Teachers learn something new at every turn, with the flip of every page, on a cold night or a tough day. Celebrating the biggest student through it all, the one that never stops learning – a teacher. It is not the best way- but at least in sync with their brand communication. Candid Teacher, the earlier communication by Byju’s, allowed students to ask questions. It was more fun and playful- maybe with more impact- however, the treatment left much to be desired. You expect a brand like Byju’s to do far better.

     

     

    CLASS PLUS

    In 2020, during the [andemic, Class Plus celebrating teachers’ efforts was a friendly communication- topical and relevant. How teachers shifted to online, sharing their wisdom and knowledge. And slowly inserted the message that they have helped more than 1 Lakh+ teachers to grow during the lockdown. #EmpoweringTeachers to grow. Earlier, Class Plus had also communicated about the hard work teachers put in. The sweetness they bring, the care they undertake and the conduct they display. This and more define how kids learn to view the world in their own right. They really make the world a better place to learn. Unfortunately, another good idea could have been far better executed.

     

     

     

    FILTER COFFEE TEACHERS

    Better in all this seriousness is the cheeky Filter Coffee communication- types of teachers you can relate to. There is fun and sincerity; the episode reminds you of some teachers and expands the audience range.

     

     

    OTHERS BRANDS

    Then other brands tried to take advantage and, according to their efforts and resource, hugely mismanaged the show. For example, Orchid International trying to communicate that Teaching is the profession that teaches all the other professions. Orchids wishes happy teachers’ day. Or the learnapp rehashing the ever-safe formula of teachers moulding the students. And Himalaya Baby Care with many views trying to exploit the overhyped and most basic thought of parents as a teacher. Extramarks, the leading teaching app for K-12, promotes its functionality. And even Bandhan Bank went into drive telling us we have teachers all over and the opportunity to learn. Maybe a wasted opportunity or a non-strategic move. And if you have to watch- do watch this from Naya Educator– very apt work on teachers’ day. It is functional, relevant and a tribute too.

     

     

    NET-NET

    Special days allow the brands an opportunity- to define or strengthen their relationship with the stakeholders in their ecosystem. However, to exploit the possibilities, brands need to believe in the strategic importance of the special days and not treat it as another item to be ticked.

    It is advisable for a brand to not waste time and resources on some poorly executed, half-baked communication.

    Indian culture and mythology are full of Guru Shishya parampara. There are rich anecdotes that the brands can use if they are willing to deep dive and really believe in the strategic importance of special days. Unfortunately, one has hardly seen any brand use this rich heritage.

     

    CHALTE-CHALTE

    Here is an ad from Raymond’s that seemed to me as one of the best functional synergistic Teacher’s Day ad.

     

  • He will work towards contributing to building the media quotient of Byju's

    Mrinall Kanti Dey joins Byju’s as VP –  Comms

    By Our Staff

     

    Mrinal Kanti Dey)
    Mrinal Kanti Dey)

    Senior journalist-turned-communications professional Mrinall Kanti Dey has joined edtech major Byju’s as VP –  Communications.  He will work towards contributing to building the media quotient of Byju’s.  He will work closely with Paroma Roy Chowdhury, Senior VP & Head of Corporate Communications in implementing the company’s media strategy. Dey has been in the industry for 25 years and has managed communications for global brands across diverse industries which includes telecom, FMCG and financial services.

     

    Dey’s last role was with Weber Shandwick as SVP – Media Strategy. Before that, he was American Express as AVP – Public Affairs and Communications, India and Area Countries. Prior to American Express, he was with PepsiCo India and Bharti Airtel and was responsible for external communications and crisis management and has spent about seven years in journalism starting his career with Press Trust of India and The Asian Age among others.

     

  • The edtech company will be able to champion integration of learning and sport

    FIFA World Cup 2022 announces Byju’s as an Official Sponsor

    By Our Staff

     

    Byju’s has been announced as an official sponsor of the FIFA World Cup Qatar 2022. Through this partnership, Byju’s will leverage its rights to the FIFA World Cup marks,  emblem, and assets, and run unique promotions. Byju’s joins many other global and regional majors who are official sponsors of the World Cup scheduled to be held later this year (November 21 to December 18 in Qatar).

     

    Screenshot from FIFA.com

    Said Kay Madati, FIFA’s Chief Commercial Officer: “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world. We look forward to supporting the promotion of BYJU’S educational learning opportunities, as  well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through  its association with this groundbreaking tournament.”

     

    Byju Raveendran, Byju’s founder, and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football  inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through  this partnership.”

     

  • Partnership for two years

    Neeraj Chopra to endorse Disney Byju’s Early Learn App

    By Our Staff

     

    Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney Byju’s Early Learn App. It’s a two-year commitment.

     

    Said JSW Sports CEO Mustafa Ghouse: “While a lot has been written and said about Neeraj’s historic achievement in Tokyo, the story behind how he got there is one that is truly inspirational, making him a great role model for the youth. We have been working closely with Neeraj to identify meaningful brand associations, and this partnership made a lot of sense since he has always wanted to work with kids. We hope that the Disney BYJU’s early learners are inspired by Neeraj’s success and make the most of this learning platform.”

     

     

  • The ad has been conceptualised and created by Springworks

    SRK in new TVC for Byju’s

    By Our Staff

     

    Byju’s, the edtech company, unveiled its new ad campaign featuring actor Shah Rukh Khan to highlight the launch of Byju’s Classes with ‘Two Teacher Advantage’. The TVC has been conceptualised and created by Springworks.

     

    Talking about the new ad campaign, Mrinal Mohit, Chief Operating Officer, Byju’s said: “Byju’s has always aimed to provide an engaging and interactive experience for students to make them fall in love with learning. The TVC aims to present the one-of-its-kind ‘ ‘Two Teacher Advantage’’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow. We want to further convey that Byju’s Classes is the future of tuition and will help students learn better. With Shahrukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”

     

  • Symbolises synergy of its integration with Byju's

    Aakash Educational Services Limited unveils new logo

    By Our Staff

     

    Aakash Educational Services Limited (AESL), now a part of edtech major Byju’s, has unveiled a new logo.

     

    Commenting on the new logo, Aakash Chaudhry, Managing Director, Aakash Educational Services Ltd, said: “The seamless merger of Aakash with Byju’s could not have come at a better time for the education sector as the hybrid model of learning has become the need of the hour both for the quality and the continuity of education. Our new logo has everything to do with ‘plus’, representing the sign of value addition to our respective brands as well as to our customers, who are our community of students. It also highlights our shared vision to create a new value proposition for the student community and boost the learning ecosystem.”

     

    Added Byju Raveendran, Founder & CEO, Byju’s: “Our collective expertise in pedagogy, content, and technology has enabled us to build an omnichannel learning offering that will transform test-prep experience for students.”

     

  • Will be showcased on Discovery Channel and Discovery Kids

    Discovery and Byju’s roll out Season 4 of school quiz

    By Our Staff

     

    Discovery India and Byju’s, the app that offers education, has announced its fourth season of the school quiz ‘Discovery School Super League’. With its latest campaign thought, ‘Aao Milkar le khushi ki Udaan’, the top team from each state will qualify for the TV round to be showcased on Discovery Channel and Discovery Kids. Nine winning students along with their respective principal/teacher will be eligible for an all-expenses paid trip to NASA.

     

    Said Atit Mehta, Marketing Head, Byju’s: “This initiative is an attempt to give students a unique opportunity to dive deeper into every subject while honing their general knowledge. Combining technology and creativity, we’re bringing students immersive ways to stay engaged whilst learning thereby making the application a wholesome destination for acquiring knowledge and ensuring every student gets a chance to participate in the quiz hassle free. Discovery School Super League began as a means to contribute to the development of young minds, letting them compete in a healthy way. With students from across 30000 schools participating in the quiz, season 4 will bring double the excitement, fun and learning.”

     

    Added Shaun Nanjappa Chendira, Head of Advertising Sales- South Asia, Discovery Inc: “Discovery School Super League continues to be one of the most awaited events in the School calendar given the scale of the platform and opportunities it provides for students to shine at a national level. In fact, with schools being closed due to the pandemic, the eagerness from student community to participate in quiz has increased. We at Discovery believe that learning can be made fun through innovative and engaging formats and Discovery School Super League becoming India’s biggest and highly appreciated quiz competition serves as a testament to our belief.”

     

  • Vyas will be responsible for leading ideation and creation of quality interactive learning experiences for our students across products. His focus will be to build and further enhance our offerings

    Dhimant Vyas joins Byju’s as Chief Creative Director

    By A Correspondent

     

    Dhimant Vyas

    Byju’s, the much-advertised school learning app and ed-tech major, has announced the appointment of Dhimant Vyas as Chief Creative Director.

     

    Vyas will be responsible for leading ideation and creation of quality interactive learning experiences for our students across products. His focus will be to build and further enhance our offerings.

     

    Said Vinay MR, Chief Content Officer, Byju’s: “We are excited to have Dhimant onboard with us to lead creative ideation and strategy. Dhimant is an industry vetran and will be bringing his unique creative talents to further our creative vision to build world-class learning experiences for children.”

     

    Added Vyas: “I am excited to be part of the team that’s redefining the way children learn  in India. I am joining Byju’s at a time when online education is making quality learning possible and accessible to children seamlessly especially in these challenging times. I look forward to being a driving force in delivering unique learning experiences through my creative work.”

     

     

  • #KeepLearning will offer educational content in video, audio and article formats

    Times of India joins Byju’s #KeepLearning campaign

    By A Correspondent

     

    The Times of India, in association with edtech major Byju’s, has announced the launch of the #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the best practices of online learning.

     

    Speaking about the initiative, Sanjeev Bhargava, Director – Brand, TOI said: “The pandemic has brought about several drastic changes in the way we live our lives. One of the sectors that have seen sizeable change is the education sector, which has swiftly transitioned and adopted a digital approach. As a media platform, we have consistently been drivers of effective change in society, building and supporting movements; with this legacy, we bring an endeavour to empower parents and educators while providing them with the best guidance and knowledge in association with Byju’s. Bridging the gap between the knowledge of how to leverage the various digital learning tools that have been developed for us, #KeepLearning will help children, parents and educators alike.”

     

    Added Sudha Natrajan, Director – Response, TOI: “Covid-19’s prevailing impact has forced people to live life indoors. The education sector has also moved from blackboards to digital screens, affecting the life of the students and forcing them to adapt to the digital way of learning. With TOI’s and Byju’s – #KeepLearning initiative, we aim to edify the parents and educators about how they can adapt to these changes and also help students adapt to the changing times for a better future. By using different approaches and digital tools we intend to create a bridge between the parents and teachers to drive them towards a better future for the students.”

     

    Said Mrinal Mohit, Chief Operating Officer, Byju’s: “Learning and education are an important part of our lives. With the advancement of technologies and availability of several tools, it is necessary to expand the scope of learning at every stage and educate ourselves on how we can harness the presented opportunity. With the #KeepLearning campaign, in association with TOI, Byju’s hopes to enlighten students, parents and educators about the ‘how-to’ of e-learning and bring about a change in the education sector.”