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Tag: Byju Raveendran

  • The edtech company will be able to champion integration of learning and sport

    FIFA World Cup 2022 announces Byju’s as an Official Sponsor

    By Our Staff

     

    Byju’s has been announced as an official sponsor of the FIFA World Cup Qatar 2022. Through this partnership, Byju’s will leverage its rights to the FIFA World Cup marks,  emblem, and assets, and run unique promotions. Byju’s joins many other global and regional majors who are official sponsors of the World Cup scheduled to be held later this year (November 21 to December 18 in Qatar).

     

    Screenshot from FIFA.com

    Said Kay Madati, FIFA’s Chief Commercial Officer: “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world. We look forward to supporting the promotion of BYJU’S educational learning opportunities, as  well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through  its association with this groundbreaking tournament.”

     

    Byju Raveendran, Byju’s founder, and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football  inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through  this partnership.”

     

  • Symbolises synergy of its integration with Byju's

    Aakash Educational Services Limited unveils new logo

    By Our Staff

     

    Aakash Educational Services Limited (AESL), now a part of edtech major Byju’s, has unveiled a new logo.

     

    Commenting on the new logo, Aakash Chaudhry, Managing Director, Aakash Educational Services Ltd, said: “The seamless merger of Aakash with Byju’s could not have come at a better time for the education sector as the hybrid model of learning has become the need of the hour both for the quality and the continuity of education. Our new logo has everything to do with ‘plus’, representing the sign of value addition to our respective brands as well as to our customers, who are our community of students. It also highlights our shared vision to create a new value proposition for the student community and boost the learning ecosystem.”

     

    Added Byju Raveendran, Founder & CEO, Byju’s: “Our collective expertise in pedagogy, content, and technology has enabled us to build an omnichannel learning offering that will transform test-prep experience for students.”

     

  • Byju’s sends out a powerful message in its new TVC featuring the Indian cricket team while urging every Indian to awaken their inner-student

    Byju’s reminds all to keep learning via latest ad film

    By A Correspondent

     

    Edtech major Byju’s has launched its latest TVC featuring the Indian cricket team donning the new team jersey. The campaign also unveiled BYJU’S’ mission to encourage every individual to ‘Keep Learning’.

     

    Conceptualised by Spring Marketing Capital, the campaign celebrates the feeling of togetherness that a sport like cricket brings to Indians. The spotlight, however, is on encouraging and inspiring people to never stop learning. The film aims to serve as a reminder to each one of us to be a better version of ourselves every day and to never let our child-like curiosity fade away.

     

    Said Byju Raveendran, Founder & CEO, Byju’s – The Learning App: “As a homegrown company, it is a heartening moment for us to associate ourselves with India’s most loved sport. Being on the Indian cricket team jersey is monumental and also an opportunity to remind every Indian to call on their inner child and reignite their child-like curiosity to ‘Keep Learning’. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart.”

     

    Added Mrinal Mohit, Chief Operating Officer, Byju’s: “Cricket is more than just a sport, it’s an emotion and we wanted it to resonate with every Indian at the deepest level. We are confident that our powerful message combined with Cricket’s unmatched popularity will certainly create the necessary awareness about the benefits of quality, digital learning to deeper parts of India. Here’s to new innings of supporting Team India!”

     

     

  • Unveils an all the new ad-campaign this Children's Day

    Byju’s script an interesting tale for kids with Shah Rukh Khan

    By A Correspondent

     

    Edtech major Byju’s has unveiled its new ad campaign starring Shah Rukh Khan with a bunch of energetic children at a school annual day performance. The campaign celebrates the curiosity of young minds and the importance of loving what they learn.

     

    Created by Lowe Lintas, the ad is centered on the concept that children learn better when they love learning. Announcing its launch, Byju Raveendran, Founder & CEO of Byju’s said: “Children rarely use the word ‘Love’ and ‘Learning’ together as learning has always been equated to pressure, stress and competition.  We have always strongly believed that children learn better when they love what they learn. Our partnership with Shah Rukh Khan will help us increase our reach & create deeper connect across geographies. His wide appeal and adoration amongst parents and children makes him a perfect fit for our brand”.

     

     

  • Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly

    Mindshare bags the media mandate for Byju’s Classes

    By A Correspondent

     

    Mindshare has been appointed the media partner for Byju’s – The Learning App. This account will be handled out of the Mumbai office.

     

    Byju’s – is India’s largest education technology company and a subsidiary brand of Think and Learn Pvt. Ltd. It was founded by Byju Raveendran and is backed by Sequoia Capital and Dr. Ranjan Pai and T.V. Mohandas Pai of Manipal Group. Byju’s – The Learning app is disrupting the way millions of students learn across School Education and Test Prep. Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly.

     

    Prasanth Kumar

    Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are extremely glad to associate with Byju’s Classes. With the growth seen in the digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market.”

     

    Byju Raveendran, Founder CEO said, “Mindshare demonstrated their ability to transform consumer understanding in to a strategic vision for the brand and bringing it alive through their original thinking framework. This partnership with Mindshare will definitely be a positive one and we look forward to building Think and Learn as the largest online education institution”.