By Our Staff
The Berger Paints campaign Berger Priyo Pujo has got a digital makeover in its eleventh year of celebrations.
Said Abhijit Roy, MD & CEO of Berger Paints India Limited said: “With Berger Priyo Pujo, our aim has always been to introduce some fun activities and ideate innovative concepts which would eventually bind everyone together and thereby make it a Shubho Sharodiya for all. With every passing year, we have witnessed the celebrations undergoing a wave of changes, however the happiness quotient has remained intact. In the 11th edition of Berger Priyo Pujo we decided to take it even closer to the people by introducing the concept of digital voting. The idea of Berger Priyo Pujo was conceived with the thought of making it a campaign that is solely driven by the common people. Through the introduction of digital voting, we have been able to create a close-knit community who can now easily participate in this campaign and make their choice count. We have witnessed the impact through the rise in the participation numbers post the digital voting lines going live.”