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Tag: Berger Paints India Limited

  • Campaign to be integral part of the festival

    Berger’s Puja blitz gets digital makeover

    By Our Staff

     

    The Berger Paints campaign Berger Priyo Pujo has got a digital makeover in its eleventh year of celebrations.

     

    Said Abhijit Roy, MD & CEO of Berger Paints India Limited said: “With Berger Priyo Pujo, our aim has always been to introduce some fun activities and ideate innovative concepts which would eventually bind everyone together and thereby make it a Shubho Sharodiya for all. With every passing year, we have witnessed the celebrations undergoing a wave of changes, however the happiness quotient has remained intact. In the 11th edition of Berger Priyo Pujo we decided to take it even closer to the people by introducing the concept of digital voting. The idea of Berger Priyo Pujo was conceived with the thought of making it a campaign that is solely driven by the common people. Through the introduction of digital voting, we have been able to create a close-knit community who can now easily participate in this campaign and make their choice count. We have witnessed the impact through the rise in the participation numbers post the digital voting lines going live.”

     

  • Features Akshay Kumar and Gulshan Grover

    Berger Paints launches TVC for its waterproofing products

    By Our Staff

     

    Berger Paints has launched a TVC to introduce its range of waterproofing products – Dampstop. The campaign features Akshay Kumar and Gulshan Grover. With Dampstop, Berger Paints introduces a complete product range in the waterproofing segment.

     

    Said Abhijit Roy, Managing Director & CEO, Berger Paints India Limited: “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day.  Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”

     

  • Promotes the concept of uninhibited childhood

    Berger Paints’s new TVC

    By Our Staff

     

    Berger Paints India Limited has launched a new TVC on its Easy Clean luxury interior paint. The video highlights the brand’s idea to encourage uninhibited childhood and to let the kids be kids at home.

     

    Commenting on this association, Abhijit Roy, Managing Director & CEO, Berger Paints India Limited, sais:“Our new TVC encourages the concept of uninhibited childhood. Easy Clean as a brand has been the front runner in washable interior paint segment for over 15 years now. I hope we can strengthen the positioning of the brand benefits in the consumer’s mind with this engaging new television campaign.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Kids and walls have a history universally. It is a constant nightmare for the parents to keep stains and doodles from appearing on the walls. And given the fact that kids these days are spending most of their time indoors because of the pandemic, they are bound to explore avenues to channelize their creativity turning the walls into a canvas. It is a pivotal part of their explorations. Berger Easy Clean aims at addressing this issue and urges parents to give their kids a freehand and nudge their childhood creativity. To not let anything come in the way of childhood and growing up. The story hence shows the spontaneity of kids indulging in their creative expeditions, while Easy Clean remains true to its promise of ensuring no marks or stains and leaving the walls stunning and beautiful.”

     

     

  • Through the product, Berger Paints has subtly touched upon the local culture and added a flavour to the Kerala palette for Malayali consumers

    Berger Paints talks of WeatherCoat Exterior in campaign

    By A Correspondent

     

    Berger Paints India Limited announced the launch of its new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.

     

    This new ad campaign is strategically made to match up to the outlook of Malayalis, notes a communique

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said: “The new TV commercial harps on the idea of keeping up the aspirational outlook of  the Malayalis and providing with a quality product which offers ultimate protection under extreme weather conditions. The product is not only everlasting but has an unmatched sheen, which gives protection against fungal and algal growth. After a lot of technological development and innovation we have come up with such a unique product which perfectly suits the requirement of the Kerala consumers.”

     

     

  • The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

    Katrina Kaif promotes Berger Paints latest offering in new film

     

     

    Berger Paints India Limited announced a new ad campaign for the launch of its Silk Glamor Luxury Emulsion paint. The film features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect. The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour.

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said:“The new advertisement harps on the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of roping in Katrina Kaif is to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

     

    Added Priya Shivakumar, Vice President & Executive Creative Director, JWT: “While thinking of the story line I looked at the wall as not just a physical structure. You know the walls have emotions and soul and it actually gets a meaning when we put objects on it. Each one of us should be very specific while painting our homes and walls and thereby choosing so supreme and sensual touch makes them stay special.”