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Tag: Durga Pujo

  • Campaign to be integral part of the festival

    Berger’s Puja blitz gets digital makeover

    By Our Staff

     

    The Berger Paints campaign Berger Priyo Pujo has got a digital makeover in its eleventh year of celebrations.

     

    Said Abhijit Roy, MD & CEO of Berger Paints India Limited said: “With Berger Priyo Pujo, our aim has always been to introduce some fun activities and ideate innovative concepts which would eventually bind everyone together and thereby make it a Shubho Sharodiya for all. With every passing year, we have witnessed the celebrations undergoing a wave of changes, however the happiness quotient has remained intact. In the 11th edition of Berger Priyo Pujo we decided to take it even closer to the people by introducing the concept of digital voting. The idea of Berger Priyo Pujo was conceived with the thought of making it a campaign that is solely driven by the common people. Through the introduction of digital voting, we have been able to create a close-knit community who can now easily participate in this campaign and make their choice count. We have witnessed the impact through the rise in the participation numbers post the digital voting lines going live.”

     

  • Celebrates with the rich handloom art of the state

    Tata Tea Gold’s ode to WB festivities

    By Our Staff

     

    Tata Tea Gold is celebrating Durga Pujo with the rich handloom art of the state. It has launched 10 festive packs inspired from the handloom styles of the state.

     

    Said Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products: “As one of the most loved tea brands of West Bengal, we take pride in understanding the people and the local culture. As Durga Pujo is celebrated with such exuberance, we decided to pay homage to these festive celebrations through the famous handloom and textile art of West Bengal. We partnered with five well-known master weavers of West Bengal – Mrityunjoy Chakraborty for Kantha, Sahadeb and Shanksha Basak for Jamdani, Amitava Pal for Baluchari, Sukanta Nandy for Batik and Jiban Polisha for Garad to create special festive handloom designs, which served as inspiration for the design of Tata Tea Gold’s festive packs. These limited-edition special packs, steeped in local flavors, mirror the lively spirit of the festival, encapsulating its vibrant hues and energy. The film shows the visual narrative of the Durga Pujo celebration through our packs.”

     

    Added Arnab Chatterjee, Co-founder, Tree Design who conceptualised the design: “To capture the festive spirit of Durga Pujo, we decided to harness the immense beauty and depth of the textile and handloom weaves available in the state. Wearing new clothes on the days of Pujo is a tradition, which is why we decided to leverage the magic of West Bengal’s handlooms. We worked closely with master weavers going across the length and breadth of West Bengal and harnessed the magic of their craft to capture the festive fervour in the Tata Tea Gold Festive series packs.”

     

  • Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

    Zee5 launches digital campaign for Puja 2020

    By A Correspondent

     

    This Durga Puja, Zee5 has launched a digital campaign #MaayerSatheMaakeDekha to encourage the audience to celebrate pujo by paying a tribute to their mother alongside Maa Durga. Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

     

    Speaking on the campaign, Avi Kumar, Head Brand Marketing & Supply, Zee5 India said: “Durga Pujo is inarguably one of the greatest festivals celebrated in India. Backed by strong consumer insights, #MaayerSatheMaakeDekha connects a chord with the consumers. Zee5 continues to stay true to its promise of providing real, resonant, and relevant content to its users. We hope this initiative will contribute to making this pujo more memorable one for everybody.”

     

     

  • The campaign is titled 'Asian Paints Sharad Shamman'

    Ogilvy paints Pujo in a new light

    By A Correspondent

     

    With the threat of a viral pandemic still looming large, people are unsure how to enjoy the myriad Durga Pujo celebrations and go pandal-hopping this year. And hence the campaign ‘Asian Paints Sharad Shamman’.

     

    Said Sujoy Roy, Executive Creative Director, Ogilvy Kolkata: “Every year, Asian Paints Sharad Shamman adds to the Pujo pallette in different ways. This year, we have tried to capture how colours can bring Pujo home, through the story of a little girl celebrating Pujo with her family. As a brand of colours, Asian Paints has brought Durga home in a way that is as unconventional as it is relatable.”

     

    Added Amit Syngle, MD and CEO, Asian Paints Limited: “Asian Paints Sharad Shamman and Durga Pujo go hand in hand. It is a tradition etched in the heart of Kolkatta since 1985. Hence, we know the value of celebration that revolves around the homecoming of Goddess Durga, the daughter of Bengal. Therefore, this year when people thought Sharadiya will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, Pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and color to homes and celebrations. The video also beautifully captures the family using different Asian Paints products in every part of their home during the festive makeover and pujo celebrations.”

     

     

  • The winners of “Shop with the Stars” campaign will win chance to go on an all-expenses paid shopping trip with their favourite celebrity and Calcutta Times

    Calcutta Times launches campaign for Puja shopping

    By A Correspondent

     

    On the eve of Durga Puja, Calcutta Times has launched a new campaign: shop with the stars, to add to the festive cheers in Kolkata. Fashion Launched as an interactive campaign on multimedia, the audience must answer a series of questions, to win this shopping trip.

     

    Speaking about the initiative, Sanjeev Bhargava, Director, Brand TOI said: “Durga Pujo is one of the biggest festival of the year, especially in West Bengal. Shopping is the fun part of preparing for celebrations where friends, family, everyone ardently exchanges notes. We publish a lot on trends, new fashion styles, style bloopers and continuously track celebrity fashion tips. This year, we are taking it a notch higher by giving our readers a complete experience of Shopping with the Star, like a Star and be a Star. The way only Calcutta Times can. But, yes one must earn this opportunity through engaging in multiple tasks on print and our social media handles. It is indeed a money-cannot-buy opportunity that we present. And, we wish to make our readers feel special this Durga Pujo.”